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Qatar Sports Investments Eyes Sponsorship Deal With Beckham
January 23, 2020
Qatar Sports Investments is poised to sponsor the newest MLS club Inter Miami and its owner…
Nike Signals Huge Esports Intent In Asia
January 18, 2020
Nike has signed an exclusive apparel partnership with South Korean based global esports organisation, T1 Entertainment…
Insurer AXA Plucks Rivals Branded Content Copybook
January 17, 2020
AXA Insurance Singapore has collaborated with online video platform Viddsee to launch a risky short film.…
Nike Cements Top Spot In Global Track and Field Sponsorship Race; Continues Backing Team China
January 17, 2020
American sportswear giant Nike and the Chinese Athletics Association (CAA) have agreed a long-term partnership extension…
Filipino F&B Brand Boosts Nation’s Women's Basketball Scene
January 10, 2020
Filipino businessman Ronald Mascarinas, owner of popular chicken rotisserie Chooks-to-Go, is set to back a new…
Major Brands Beef Up ONE Championship’s Sponsorship Portfolio
January 9, 2020
Asia’s largest global sporting property ONE Championship has secured strategic partnerships with a raft of global…
Chinese Football Star Wu Lei On Endorsement Spree; Bags Heilan Home Deal
January 9, 2020
Chinese star footballer Wu Lei, who is plying his trade for Spanish top-flight club Espanyol, is…
AIA Expands SEA Football Sponsorship; Backs Top Tier Myanmar League
December 20, 2019
AIA Myanmar Insurance Company and local joint venture partner AYA Financial Group are set to back…
Snickers Is Latest International Brand To Hop Onto Beijing 2022 Hype
December 20, 2019
Mars Wrigley-owned chocolate bar brand Snickers has sealed a deal with the 2022 Beijing Winter Olympics…
King Power Gives Back To Thai Football With Latest Infrastructure Deal
December 19, 2019
The Football Association of Thailand (FAT) and Thai travel retailer King Power, owner of Leicester City,…
