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Dentsu Malaysia partner with Olympic Council of Malaysia
September 1, 2010
Ad agency Dentsu Malaysia has partnered up with the Olympic Council of Malaysia (OCM) for the next three years in an attempt to boost sports marketing and sponsorship…
Li Ning seeking more NBA exposure through Turner deal
September 1, 2010
Chinese sportswear company Li Ning has signed a six year, multimillion-dollar sponsorship deal with Evan Turner, the Philadelphia 76ers rookie who was the second overall draft pick in…
Li Ning sponsors US Diving Team
August 31, 2010
Chinese athletic and footwear company Li Ning has become the official apparel sponsor of the USA Diving team through 2012. The sponsorship will provide a full outfitting package…
Airtel Sponsors MTV Africa Music Awards
August 27, 2010
Indian mobile telco Bharti Airtel will sponsor the 2010 MTV Africa Music Awards after acquiring Zain Africa’s mobile operations in 15 countries. Organised by MTV Networks Africa, the…
Business and Golf Come Together Under Dell Sponsorship
August 26, 2010
Dell India has become the Diamond Sponsor of the first ever Indian Business Leaders Summit and Golf Tournament. Up to 150 of India’s business elite are expected to…
Citroen Sponsors China's Badminton Team
August 26, 2010
The Dongfeng Motor Corporation's joint venture with PSA Peugeot Citroen has signed a three-year sponsorship deal with China's national badminton team. Signed with the aim of promoting Citroen's…
US$600 million spent on tennis sponsorship
August 25, 2010
Companies will spend US$600 million globally on sponsorship of amateur and professional tennis tournaments in 2010 according to sponsorship research company IEG. The figure is 3.2% up on…
LG Electronics pull out of Fulham
August 25, 2010
Korean electronic consumer good manufacturer, LG Electronics, has decided not to renew its sponsorship of English Premier League side Fulham after its three-year, $14 million shirt sponsorship finished…
UBS to launch global F1 deal in Singapore
August 25, 2010
Global financial services firm UBS has become a Global Partner of the Formula 1. The partnership will be formally launched at the Formula 1 Singtel Singapore Grand Prix,…
Airtel Approaches Cricket Monopoly
August 23, 2010
Bharti Airtel has won sponsorship rights to all Indian international cricket matches for the next three years after outbiddig Idea Cellular, Micromax and Karbonn Mobile. Last week, ASN…
CITIC Group Promotes Table Tennis in Angola
August 23, 2010
The CITIC Group has taken Chinese table tennis stars to Angola as part of its sports sponsorship and CSR programme. Eight-time table tennis world Champion Guo Yuehua and…
Four vying for top BCCI sponsorship
August 20, 2010
In a follow up to a story earlier this week, the Board of Control for Cricket in India (BCCI) have confirmed that four bidders will compete for the…
Chang announces ESPN Star Sports deal
August 20, 2010
Thai beer brand Chang beer and Asia's leading sports broadcaster ESPN Star Sports have announced a partnership for the next three years. The partnership sees Chang enter a…
Tenaga Nasional Renews National Hockey Sponsorship
August 18, 2010
Malaysian energy provider Tenaga Nasional has renewed its sponsorship of the Malaysia Hockey League for the fifth consecutive season. The company has committed Rm 1.5 million as main…
Reliance Talks Sponsorship with Indian Badminton
August 18, 2010
Reliance Industries Limited is currently in talks with the Badminton Association of India regarding a possible sponsorship deal. While talks are in the preliminary stages and neither party…
India Cricket calls for sponsors
August 17, 2010
The Board of Control for Cricket in India (BCCI) has invited bids for the sponsorship of test matches, one-day internationals and T20 internationals to be played in the…
US Team trials variable price ticketing
August 17, 2010
US professional ice hockey team, the Florida Panthers, is trialling a variable price season ticket offer to fans, in a move it hopes will generate higher total revenue.…
Late run of deals for the Singapore Youth Olympics
August 17, 2010
The Singapore 2010 Youth Olympic Games (Singapore 2010) organising committee announced that another 33 companies have signed on as official marketing partners, bringing the grand total to 76…
UBS Presents Singapore Sun Festival 2010
August 13, 2010
UBS is the presenting sponsor of the Singapore Sun Festival 2010, a celebration of food, lifestyle and the arts. Touted as Asia’s premium lifestyle festival, the Singapore Sun…
ANTA increases NBA involvement through Garnett deal
August 13, 2010
ANTA Sports Products Limited, a leading Chinese sportswear brand, has announced it has signed NBA superstar Kevin Garnett as its second endorsed NBA player following Luis Scola. As…
Tune Group replaces AirAsia as sponsor of match officials
August 13, 2010
Malaysian based company Tune Group has taken over from its airline subsidiary, AirAsia to become the new Principal Partner for Professional Games Match Officials (PGMO) for the next…
King Power for Leicester City
August 13, 2010
Thailand's duty free retail giant King Power will become the new shirt sponsor of Leicester City Football Club for the next three years. The new partnership has been…
Sumsung Sponsors Indian Contingent to Youth Games
August 12, 2010
Samsung India Electronics has signed an MOU with the Indian Olympic Association, agreeing to sponsor the Indian contingent to the Youth Olympic Games. The 2010 Youth Olympic Games…
Beijing Hyundai Sponsors Mountain Festival
August 12, 2010
Beijing Hyundai will sponsor the first ever Beijing International Mountain Walking Festival. The agreement was signed between Beijing Hyundai and Beijing’s Mentougou district government at the official launch…
Garnier Secures Fear Factor Primetime Product Placement
August 11, 2010
The Viacom18 entertainment network’s Colours channel has taken Garnier Men’s Deodorant as title sponsor for the third season of Fear Factor. The third season of the reality programme…
Deccan XI Receive Pune's First Corporate Football Sponsorship
August 11, 2010
India's City Corporation Limited has signed a one-year sponsorship agreement with the Deccan XI Football Club. For the next year, the Deccan XI will wear the branding of…
Nestle renews Beijing Music Festival sponsorship
August 10, 2010
Nestle (China) will continue its lengthy association with the Beijing Music Festival after extending its sponsorship for a further three years. Nestle has been a sponsor of the…
Suzuki continues to partner AFF Cup
August 10, 2010
ASEAN football has received a boost, with Japanese car giant Suzuki Motor Corporation renewing its title sponsorship of the AFF Suzuki Cup for 2010. Toshihiro Suzuki, director and…
Liverpool F.C. Looks East for Capital as October Deadline Looms
August 6, 2010
Ownership of Liverpool F.C. looks set to move East, with contenders from China, India and Syria all vying for a controlling stake. Chinese entrepreneur Huang Jianhua is said…
Hero Honda to Sponsor Women's Golf Tour
August 6, 2010
Hero Honda has taken title sponsorship of the Women's Professional Golf Tour of India. The fifth edition of the WPGT is set to hold a record ten events…
