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Samsung Sponsors World Cyber Games
October 1, 2010
Samsung Electronics is the sponsor of the World Cyber Games -the Olympics of the video game world. Currently underway in Los Angeles, the World Cyber Games has attracted…
Airtel Offers Last Minute Sponsorship for Games
October 1, 2010
Indian telco Airtel has offered last-minute support to this month’s Commonwealth Games in the form of a US$1 million sponsorship. The few private companies stepping forward to sponsor…
Indonesian Festival to Lose Acts Over Tobacco Sponsorship
October 1, 2010
Tobacco sponsorship will once more see Indonesians miss out on top international music acts. A list of high-profile international performers have been urged to cancel performances at this…
Sponsorship increase for Malaysian Women hockey team
September 30, 2010
Malaysian sports good manufacturer G.S. Gill has given the Malaysian Women’s hockey team a boost ahead of next month’s Commonwealth games increasing its annual sponsorship. G.S Gill, in…
Financial stability for Hong Kong Cricket Sixes
September 30, 2010
The Hong Kong Cricket Sixes has forged a long-term sponsorship relationship with jewelers, the Karp Group, which will allow the Hong Kong Cricket Association to firmly establish the…
ESPN STAR Sports does deal with Mercedes-Benz Singapore
September 29, 2010
ESPN STAR Sports announced its first sponsorship deal with Mercedes-Benz Singapore on its recently launched online sports programming service, ESPN Player, during the Singapore Grand Prix. In conjunction…
Manulife Life sponsors Pacific Baseball Leauge
September 29, 2010
Manulife Life Insurance Company and Pacific League Marketing, a joint venture company of the six-team Pacific Baseball League (PBL), have reached an agreement for Manulife Japan to become…
HSBC to Sponsor Abu Dhabi Golf Championship
September 24, 2010
Organisers of the Abu Dhabi Golf Championship have announced HSBC will sponsor the event, scheduled for 20-23 January 2011. Prize money for the upcoming championship will be increased…
Hero Cycles Sponsors National Cyclothon
September 24, 2010
Hero Cycles has taken naming rights to India’s largest cycling event, the India Cyclothon. Now in its fourth year, the Cyclothon –to be known as the Hero Cycles…
Indian Sponsors Remain Committed to Cricket
September 24, 2010
Unofficial reports from Neo Sports indicate the broadcasted has already recruited six sponsors for the upcoming India-Australia cricket series. While many private sector sponsors have shied away from…
Wolfmother to play despite sponsorship concerns
September 23, 2010
Reports indicating leading Australian rock band Wolfmother have pulled out of Java Rockin’ Land, Indonesia's largest ever music festival have been denied by the band's agent. It was…
Sponsorship deal tied to citizenship rejected by golfer
September 21, 2010
Taiwanese golfer Yani Tseng has rejected a large sponsorship offer from a Chinese company as the deal required her to become a Chinese citizen. The deal was said…
Sony to Launch New Season of KBC
September 20, 2010
Sony has purchased rights to the Indian version of ˜Who wants to be a Millionaire" and expects a 100 per cent increase on sponsorship revenue for season four.
Yamaha continues support of Vietnam Football Federation
September 17, 2010
The Vietnam Football Federation (VFF) has announced that Yamaha Vietnam will sponsor the national men's side as well as the Olympic football sides for the next two years.…
Japan Airlines back Japan World Cup bid
September 17, 2010
The Japan 2022 World Cup bid has received further support with Japan Airlines signing on as official transportation partner. As part of the deal Japan Airlines will include…
WSG develops Singapore Sports Hub events calendar
September 17, 2010
World Sport Group (WSG), the exclusive commercial partner of the Singapore Sports Hub, will development the events calendar and commercial rights programme for the venue. The company is…
AIFF cuts ties with Zee TV
September 15, 2010
The All India Football Football Federation will bring an early end to its ten-year agreement with Zee TV. The ten-year broadcast and marketing rights agreement will be terminated…
Macau Open postponed due to lack of sponsorship
September 15, 2010
The Asian Tour has announced the postponement of next month’s Macau Open golf tournament, with local media attributing the decision to a lack of sponsorship. “The Macau Open,…
Johnnie Walker renews Cambodian Open sponsorship
September 14, 2010
For the fourth consecutive year, Johnnie Walker will be the title sponsor of the Johnnie Walker Cambodian Open to be held at the Phokeethra Country Club from December…
Grand Hyatt Macau sponsors GT3 Asia & GT4 Asia Cup
September 10, 2010
The organisers of the GT3 Asia and GT4 Asia Cup have announced the signing of a sponsorship deal with The Grand Hyatt Hotel Macau naming them as the…
Monnet and Percept Launch Indian Fight Nights
September 10, 2010
Indian Boxing Federation sponsor Monnet Ispat and Energy Limited will join forces with Percept Limited to promote boxing in India. Monnet Ispat and Energy Limited became sponsor of…
Musli Power Prepares for World Cup 2018
September 10, 2010
Kunnath Pharmaceuticals will spend Rs. 1 billion to launch a football academy under its flagship aphrodisiac brand Musli Power X-tra. The academy will identify prospective talent, aged 14…
Sydney scores from Tri Nations
September 9, 2010
Sydney - which hosts the Tri Nations rugby clash between Australia and New Zealand this weekend - will enjoy a US$28million dividend, the single largest economic benefit from…
AirAsia pounces on ASEAN Basketball League deal
September 7, 2010
AirAsia has increased its involvement with the Asean Basketball League (ABL), becoming the new title sponsor for the 2010/11 season.
Sinopec sponsorship international athletics
September 7, 2010
The International Association of Athletics Federations (IAAF) has announced a sponsorship deal with the China Petroleum and Chemical Corporation (Sinopec). The deal sees Sinopec become the first international…
Maoist Rebels Once Again Face Off Against Miss Nepal
September 3, 2010
The next battle of a protracted five-year war on the beauty industry is about to commence in Kathmandu, with Maoist groups once again squaring off against the Miss…
Videocon Withdraws from World Series Boxing
September 3, 2010
Consumer electronics producer Videocon has backed out of an agreement to sponsor India’s World Series of Boxing franchise, the Delhi Tigers, citing ‘unavoidable circumstances’. The Indian Boxing Federation…
Turkish Airlines sponsors PTT Thailand Open
September 3, 2010
Turkish Airlines has signed an agreement with PTT Thailand Open to become a platinum sponsor of this year’s tournament. Speaking of the deal, Adnan Aykac,T urkish Airlines Director…
Petronas extends title sponsorship of Malaysian F1
September 3, 2010
PETRONAS has signed an agreement with the Formula One Group to extend the national oil and gas corporation’s title sponsorship of the Malaysian round of the FIA Formula…
POSCO E&C Sponsors PGA Champions Tour Asia
September 1, 2010
Construction company POSCO E&C has become a sponsor of the first PGA Champions Tour to be held in Asia. One of the tournaments under the tour, to be…
