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Mercedes-Benz Renames Shanghai Arena
November 8, 2010
Mercedes-Benz has taken naming rights to the Shanghai World Expo Culture Centre. The 18 thousand-seat indoor stadium has been reopened after Expo and rebranded as the Mercedes-Benz Arena.…
Phoenix Petroleum Renews PBA Sponsorship
November 8, 2010
The Philippines Basketball Association has renewed its sponsorship deal with local company, Phoenix Petroleum. Now in its third year of sponsoring the PBA’s away games, Phoenix Petroleum has…
Korean Air sponsorship postponed
November 4, 2010
The International Olympic Committee (IOC) has ruled that the sponsorship of the International Skating Federation by Korean Air be postponed until after the host city vote for 2018…
BHPetrol back Malaysian formula Drift Round
November 4, 2010
BHPetrol has become the major sponsor of the Malaysian round of Formula Drift Asia. Formula Drift Asia is a three round series held in Singapore, Thailand and Malaysia.…
BAM regulates player sponsorships
November 3, 2010
The Badminton Association of Malaysia (BAM) will prevent sponsors from signing individual deals with its athletes without its approval under a recently introduced regulation. The association said the…
European soccer club jersey sponsorships reach record levels
November 2, 2010
The value of shirt sponsorships in European club soccer has increased by 20% according to the 2010/11 European Jersey Report. The report is produced by German sports marketing…
Junior Table Tennis Championship to Open Without Sponsor
October 29, 2010
The International Table Tennis Federation’s Global Junior Circuit Final is set to open without a sponsor on 1 November. Known as the Global Junior Circuit Final and Cadet…
Idea Cellular Sponsors Nat Geo Indian Army Series
October 29, 2010
Idea Cellular is the sponsor of a National Geographic docu-reality television series taking viewers inside the Indian Army. National Geographic will invite Indian civilians to experience life as…
Singtel mooted to remain Singapore Grand Prix title sponsor
October 28, 2010
Formula One boss, Bernie Ecclesone has said that telco company Singtel has renewed its major sponsorship of the Singapore Formula One Grand Prix. Singtel has been the major…
South Korean sponsorships under scrutiny
October 28, 2010
Reports say that sponsorships from two South Korean companies may breach Olympic rules and are under review by the International Olympics Committee (IOC). The IOC is investigating whether…
Nonghyup backs PyeongChang Olympic bid
October 27, 2010
PyeongChang, South Korea's bid for the 2018 Winter Olympic and Paralympic Games, has received another boost with the country’s National Agricultural Cooperative Federation, Nonghyup, becoming a major sponsor.…
Sahara Offers Additional Funds to BHA
October 26, 2010
Sahara India has continued its support of the Bengal Hockey Association with a grant to assist in hockey promotion. As title sponsor of the BHA, Sahara contributes around…
IFA Attracts Sponsor for Interschool Football
October 26, 2010
The Indian Football Association has signed its first ever corporate sponsorship for interschool championship, the Bankim Cup. Held over five weeks, the tournament will run from 27 October…
Delhi Loses World Boxing Franchise
October 22, 2010
The International Boxing Association has terminated Delhi’s World Series Boxing franchise rights, instead offering the franchise to Incheon in South Korea. ASN reported last month the withdrawal Videocon’s…
Sponsors Uncertain After IPL Franchise Termination
October 22, 2010
The fate of over 20 IPL sponsors is now in question as the Board of Control for Cricket in India banishes Kings XI Punjab and the Rajasthan Royals…
J-League club Verdy secures major sponsor
October 21, 2010
Sporting goods retailer, Xebio has become a major sponsor of Japanese football club, Tokyo Verdy. The five year deal comes at a time of financial hardship for the…
Imperial Woodpecker renews Japanese cricket deal
October 20, 2010
Television production company, Imperial Woodpecker has renewed its major sponsorship of the Japan Cricket Association and will continue as the main sponsor of the Japanese Men’s National team…
TinierMe signs Alodia Gosiengfiao as a brand ambassador
October 20, 2010
Filipino model Alodia Gosiengfiao has become an ambassador of TinierMe, a virtual world based on anime culture. As part the deal, Gosiengfiao will attend conventions and publicity events…
Asia Superyacht Rendezvous secures another sponsor
October 20, 2010
Asia Superyacht Rendezvous, which is an international event for motor & sailing superyachts, held Phuket, Thailand in December has secured independent yacht broker Merle Wood & Associates as…
Malaysian yacht team secures two sponsors
October 19, 2010
Malaysian match racing yacht team, Taring Pelangi has secured the sponsorship of listed digital research agency Pulse Group PLC and corporate law firm AC Law. The sponsorship will…
Hyundai not keen on Formula One racing
October 18, 2010
Automotive brands Hyundai and Kia are not likely to become Formula One sponsors anytime soon according to recent reports. Despite the departure of Toyota and Honda from F1…
Panasonic return to F1 rumored
October 15, 2010
Motorsport insiders are tipping that Panasonic will return to Formula One through a sponsorship of Japanese rookie driver Kamui Kobayashi. Panasonic was a major sponsor of the Toyota…
Further pressure on Asian tobacco sponsorships
October 15, 2010
An Asia Pacific anti-smoking summit held in Sydney last weekend has put increased pressure on music events in the region that accept sponsorship from tobacco companies. The Asia…
CP Foods sponsors Buriram PEA FC
October 14, 2010
Thai food company, Charoen Pokphand Foods (CP Foods) has become a major sponsor of Thailand Premier League club Buriram PEA football.
Woodside Energy sponsors first ever Australian Football match in China
October 13, 2010
Woodside Energy will be an associate partner of an upcoming AFL match to be played in Shanghai between Melbourne and the Brisbane Lions. Woodside senior vice president, corporate,…
Thermaltake ramps up profile in Asia
October 13, 2010
Computer peripherals company, Thermaltake, is boosting is profile in South East Asia. The company has recently launched a new division, Tt eSPORTS, which is aimed at gaming enthusiasts…
Government agencies among top three golf sponsors: KPMG report
October 7, 2010
Public sector organisations have emerged among the top three contributing sponsors to tournament golf, according to a new report by KPMG's golf advisory practice. The Golf Benchmarks report…
PyeongChang Olympic bid receives sponsorship boost
October 7, 2010
PyeongChang, South Korea's bid for the 2018 Winter Olympic and Paralympic Games has received another boost with Korean Conglomerate GS Group becoming the latest sponsor. The deal with…
Ricoh extends partnership with Asian Tour
October 5, 2010
Office equipment company Ricoh has extended its partnership with the Asian Tour. Ricoh, a partner of the Asian Tour since 2007, will become the tour's Official Office Solutions…
Kumho Tires predict strong growth from China
October 5, 2010
Kumho Tires sponsorship of English Premier League club Manchester United is valued at over 30 billion won according to the company’s CEO Jong-Ho Kim. Kim said that in…
