Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Google's Lands Their Biggest Sponsorship in Asia: Tokyo 2020
July 2, 2019
The Japanese arm of Google has joined the burgeoning list of domestic companies backing the upcoming Tokyo 2020 Olympic and Paralympic Games.
eTailer Set For Online Reality Show To Find India’s Next Fashion Influencer
June 27, 2019
Indian fashion e-commerce platform Myntra will collaborate with Times Network's entertainment channel, Zoom, to create a reality show, Myntra Fashion Superstar.
Fun88 Banks On Kobe Bryant’s Legacy For Its Latest Endorsement Deal
June 26, 2019
Asia’s leading online bookmaker Fun88 has announced a deal with basketball legend Kobe Bryant as it expands across the globe.
Men's Skincare Brand Breaks Out Of Japan With PSG
June 21, 2019
Reigning Ligue 1 champions Paris Saint-Germain (PSG) have bagged a new regional partnership in Asia with Japanese men’s skincare brand Bulk Homme.
Tiger Beer Gets Busy With A Brace Of Partnerships In Southeast Asia
June 17, 2019
Tiger Beer, Singapore's domestic beer, has penned a couple of 'big idea' partnerships in Southeast Asia (and beyond) in the past month. One as a pure brand play;…
Rakuten Adds Davis Cup to Its Portfolio
June 6, 2019
Japanese e-commerce giant Rakuten has inked a multi-year deal with the International Tennis Federation (ITF) to become the global presenting partner of the revamped Davis Cup.
Naomi Osaka’s Global Appeal Makes Her An Easy Choice For Mastercard
June 2, 2019
Mastercard has secured Japanese tennis player Naomi Osaka as one of its global ambassadors, reflecting the opportunity the brand sees in Asia.
Baijiu Brand JNC Partners Manchester City
June 1, 2019
Premier League champions Manchester City have entered into a ground-breaking multi-year partnership with Chinese spirits brand JNC.
China’s NetEase Collaborates With Marvel: Eyes Global Ambitions
May 24, 2019
Chinese gaming and media streaming platform NetEase is collaborating with Marvel on original entertainment offerings for China and then the world.
Oppo/Vivo sibling OnePlus Uses Downey Jr To Woo India & China
May 23, 2019
Chinese smartphone brand OnePlus - the sister of Oppo and Vivo - has created a campaign to tie in with its OnePlus 7 and OnePlus 7 Pro launches,…
