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AirAsia becomes major sponsor of the Philippine Patriots
December 21, 2010
Low coast carrier, AirAsia, has increased its sponsorship of the ASEAN Basketball League by becoming a major sponsor of the 2009-10 ASEAN championship team the Philippine Patriots. As…
Korea to ease television advertising regulations
December 21, 2010
Korea looks set to ease regulations preventing terrestrial television from running commercial breaks in a move which could see the country’s advertising sector almost double to 13.8 trillion…
Baller backs Tokyo Poker tour
December 21, 2010
Singapore based poker magazine, Baller has become a major sponsor of the Tokyo Poker Tour, the leading poker tournament in Japan. The tournament was launched earlier in the…
Sembcorp back Singapore Table Tennis
December 16, 2010
The Singapore Table Tennis Association (STTA) has signed a three-year sponsorship agreement with Sembcorp Industries. The deal is worth S$300,000 over three years and will see Sembcorp’s logo…
Tendulkar turns down major liquor sponsorship
December 14, 2010
Indian cricket legend Sachin Tendulkar has turned down a lucrative offer to endorse a liquor brand believed to have belong to the UB Group. A former player who…
MS Donhi signs major deal with Maxx Mobile
December 14, 2010
Indian cricket captain Mahendra Singh Donhi has signed a seven year, Rs29 crore endorsement deal with emerging mobile phone company Maxx Mobile. As part of the deal, Dhoni…
AIFF signs 15-year deal with IMG-Reliance
December 9, 2010
The All India Football Federation is preparing to sign a seven billion rupee sponsorship deal with IMG-Reliance. ASN Reported last week that this year’s Indian I-League season had…
OSIM becomes Badminton World Super Series title sponsor
December 7, 2010
Well-being and healthy lifestyle products company, OSIM, has become the title sponsor of the Badminton World Federation (BWF) World Super Series. The deal is for three years and…
Lotte Group sponsors PyeongChang 2018
December 6, 2010
Diversified Japanese / Korean company, Lotte Group has become a major sponsor of PyeongChang 2018, South Korea's bid for the 2018 Winter Olympic and Paralympic Games. As part…
Toyota Promotes Young Volleyball Talent in Vietnam
December 3, 2010
Japanese auto giant, Toyota has taken title sponsorship of Vietnam’s National Student Volleyball Tournament. Currently underway in Ha Noi’s Cau Giay Gymnasium, the national tournament is known as…
I-League Begins Without Sponsor
December 3, 2010
India’s I-League will kick-off without a sponsor for the first time in 14 years, after postponement by the All India Football Federation due to lack of sponsorship. ASN…
VNPT Supports International Young Inventors
December 3, 2010
The International Exhibition for Young Inventors is set to begin in Ha Noi this month, with sponsorship from the Viet Nam Posts and Telecommunications Group. Now in its…
Dentsu expands and opens sports marketing office in Singapore
December 3, 2010
Japanese media and marketing company, Dentsu, is expanding its sports marketing division and has opened an office in Singapore. The new business will be called Dentsu Sports Asia…
Samsung continue Asian Beach Games sponsorship
December 2, 2010
Samsung has signed as an official sponsor of the 2nd Asian Beach Games which will be held in Muscat, Oman in 2010. The deal is an extension of…
India-New Zealand ODI series bags 10 sponsors
December 1, 2010
Indian 24-hour cricket channel, NEO Cricket has a line up of ten sponsors for the India-New Zealand ODI series, currently underway across India. Co-Sponsors for the series include…
Chang Beer renews Everton sponsorship
November 26, 2010
Thai based beer brand, Chang Beer has renewed its major sponsorship of English Premier League side Everton for a further three years. The former three-year, £8 million deal…
Castrol renewal Castrol Football Crazy television program deal
November 26, 2010
Castrol has renewed its partnership with ESPN STAR Sports and will remain the naming rights sponsor of the Castrol Football Crazy television program for the 2010/11 season. As…
Hyundai extends World Cup sponsorship
November 25, 2010
Korean automotive giant, Hyundai Motor Group, has extended its FIFA World Cup sponsorship agreement until 2022. The company will continue to promote the Hyundai and Kia brands through…
Not-for-profits confuse corporate sponsors, undersell benefits
November 25, 2010
Not for profit organisations often confuse potential sponsors because of their approach to sponsorship, according to a new survey from US based sponsorship research organisations IEG. The report…
Toshiba becomes sponsor of the Dubai World Championships golf
November 23, 2010
Japanese consumer electronics company, Toshiba has become a support sponsor of the Dubai World Championship golf tournament. The Dubai World Championship is part of the European Tour. It…
Taiwan professional basketball team contemplates Chinese league more
November 22, 2010
The Chinese Basketball Association (CBA) may soon welcome a team from Taiwan if the Taiwan Beer sponsored team gains entry into its emerging league. Representatives from the club…
U.S. sport sponsorship posts strong recovery: IEG
November 19, 2010
The four major U.S. pro sports leagues and their teams are projected to post a 7.8% increase in sponsorship revenue this year to $2.28 billion, according to the…
IMG Media sign long-term Asia Tour deal
November 18, 2010
IMG Media has finalised a 12-year media rights deal with the Asian Tour golf. IMG Media has represented the Tour’s global media since 2009 and has distributed television…
QNet sponsors Virgin Racing
November 16, 2010
Direct selling company, QNet has become a major sponsor of the Richard Branson owned Virgin Racing Formula 1 team. The deal is for one season but began at…
Japanese Chamber of Trade sponsors Malaysia Paralympic Council
November 15, 2010
The Japanese Chamber of Trade and Industry Malaysia (JACTIM) has become a major sponsor of the Malaysia Paralympic Council (MPC). As part of the deal the organisation will…
Konica Minolta sign major deal with Chinese Basketball
November 15, 2010
Japanese office equipment and imaging technology company, Konica Minolta, has become a major sponsor of the Chinese Basketball Association (CBA). The agreement was brokered by the CBA’s sports…
Poor crowd measurement practices can dupe sponsors: research
November 12, 2010
Inaccurate crowd attendance measurements can deceive sponsors into believing their deals generate more value than they actually do, according to new research from the Sheffield Hallam University in…
Indian Railways Releases CWG Sponsorship Funds
November 12, 2010
Indian Railways has released the majority of its Commonwealth Games sponsorship commitment, almost a month after conclusion of competition. A senior railway official has confirmed that Rs 750…
ERI and Ten Sports Sponsor Sri Lankan ODI
November 10, 2010
Environmental Resources Investment PLC will be the main sponsor of the upcoming ODI cricket series in Sri Lanka. The three-Test and five-match one-day international series between Sri Lanka…
AIFF Postpone I-League Search for Sponsors
November 10, 2010
An inability to secure sponsorship has forced the All India Football Federation to postpone the start of the I-League for a second time. The start of the fourteen-team…
