Deals

Schooling Continues Endorsement Spree, Scores Yakult Deal

May 15, 2018

Probiotics beverage Yakult has bagged a celebrity endorsement with Singapore’s first Olympic Gold medalist Joseph Schooling until 2020.

Stan Lee of Marvel Fame Partners Chinese Media House To Produce Next Film

May 15, 2018

China's Tianying Media has acquired The Last Resort, a comedy sci-fi screenplay co-written by Stan Lee and Bob Underwood, under a development agreement with POW! Entertainment.

Cristiano Ronaldo Grows His Branded Content Portfolio

May 11, 2018

Hotels, restaurants and underpants...Football superstar Cristiano Ronaldo has milked all these commercial opportunities but his next moves in the content world always seemed inevitable.

Chinese Furniture Maker Der Set To Back Argentina’s WC Campaign

May 10, 2018

Sohu owned online football media platform Zutan Oumei Hui has reported a landmark sponsorship deal between Chinese wooden furniture and floor maker Der and the Argentina Football Association…

Challenger Brand Molten Wades Into The Asian Football Scene

May 8, 2018

Japanese sports equipment brand Molten is making a beeline for the continent’s football scene, sealing an Official Match Ball deal with the Asian Football Confederation (AFC).

Adidas Guns For APAC Markets: Sponsorship Grows Too

May 6, 2018

Adidas Asia Pacific has reported strong results in the first quarter of 2018 with a 15% year-on-year increase in topline revenues; this on the back on new Sponsorship…

AirAsia Boosts Revamped AFF Suzuki Cup 2018

May 6, 2018

AirAsia has finally made the inevitable swoop into regional football sponsorship with the AFF Suzuki Cup 2018 as an official supporter of the bi-annual tournament.

Is Aamir Khan Going To Boost India-China Ties?

April 28, 2018

Reports of India’s plan to appoint Bollywood star Aamir Khan as brand ambassador in China to boost trade between both nations have been positively received by the Chinese…

Major Chinese Electric Carmaker Breaks Out Of China With Arsenal

April 26, 2018

In the midst of hunting for Arsene Wenger’s successor, Arsenal has scored a global partnership with China’s BYD Auto for the electric car maker to become the club’s…