Deals

Telenor Makes Bold Move Continuing A Category Pattern in Asia

February 24, 2018

The Norwegian telco major Telenor Group has taken a bold move with an investment into Mixed Martial Arts (MMA), in Myanmar: a deal which looks to be following…

IPL 2018 Ushers Sponsorship Windfall For Franchises

February 16, 2018

With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.

Cho-A-Farm Renews Regional Deal With Man Utd

February 15, 2018

EPL club Manchester United have extended their regional partnership with South Korean pharmaceuticals firm Cho-A Pharm.

Ctrip Makes A Bold Statement With Basketball Deal

February 7, 2018

The CBA League continues being a commercial magnet in China’s sports sponsorship industry, scoring its first online travel partnership deal with Ctrip.

Is TCL Skewing Towards Global Sporting Properties & Stars?

February 6, 2018

Ahead of the 2018 FIFA World Cup, Chinese electronics brand TCL has scored a two-year endorsement deal with Brazilian football star Neymar, 26.

Discovery India’s Battle Ops Guns Ahead With Record Sponsorship Haul

January 30, 2018

Discovery India’s latest documentary series Battle Ops has roped in 9 sponsors, over twice that of most factual television shows in the country.

Top Southeast Asia eSports team Mineski Pro Partners AirAsia

January 26, 2018

AirAsia, which is known for betting on emerging Sponsorship platforms, has scored a one-year deal with Southeast Asian eSports team Mineski Pro.

eSports Lures Intel Away From Safer Platforms In China

January 25, 2018

Intel continues to be focused in widening its reach in China’s eSports sponsorship scene, securing a deal with the nation’s emerging eSport club Tyloo’s Counter Strike:GO (CS:GO) and…

Harmanpreet Kaur Is First Female Athlete To Score CEAT Deal

January 24, 2018

Indian women’s cricket star Harmanpreet Kaur has become the nation’s first female athlete to score a two-year bat endorsement deal from tyre brand Ceat.