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Special Olympic laws for Pyeongchang bid
February 23, 2011
South Korea will pass a special Olympic law to help Pyeongchang's bid for the 2018 Olympic and Paralympic Winter Games and help it secure the $792 million in…
Nike signs ambassador deal with Japanese MMA fighter
February 22, 2011
Apparel brand Nike has signed Japanese MMA fighter and former Olympian, Kazuyuki Miyata as a brand ambassador. Miyata said he was keen to work with Nike to encourage…
Indonesia to ban tobacco advertising
February 22, 2011
The Indonesia Heath Ministry is planning to phase out advertising and sponsorship of tobacco. The country’s health minister, Endang Rahayu Sedyaningsih said the new regulation would likely begin…
Asia Jet sponsors Sauber Formula One
February 21, 2011
Hong Kong base private jet company, Asia Jet, has become a major sponsor of the Sauber Formula One team. As part of the deal Asia Jet will receive…
Korean companies keen on Japanese professional baseball
February 16, 2011
Korean based online gaming company, Nexon has renewed its sponsorship of Japanese professional baseball team, Chiba Lotte Marines for this season. The Chiba Lotte Marines won the Japan…
Brunei cycling team secures local sponsor for international meet
February 14, 2011
The Brunei national cycling team, Bandar Seri Begawan, has secured Belait based waste management company, Mashhor Waste Management (MWM) as a major sponsor. The company backed the team’s…
US Motorsport spending at $3.51 billion: IEG
February 11, 2011
The North American motorsport sponsorship sector is set to reach $3.51 billion this year, up 4.2% from the previous year ($3.37 billion) according to sponsorship analysts IEG. The…
Sponsor to renew Thailand Premier League sponsorship
February 9, 2011
Electrolyte drink, Sponsor, is in the final stages of renegotiating its sponsorship of the Thailand Premier League and could renew the major deal for two years. TC Pharmaceuticals,…
Philippines Football considers multi-million telco deal
February 7, 2011
Philippine based telco, Smart Communications, has offered the Philippines Football Federation (PFF) P80 million (US$1.83 mill) as part of a long-term sponsorship package. The deal was made during…
Thorpe deal to boost Virgin Blue Asia expansion
February 7, 2011
Virgin Blue’s sponsorship of Australian swimmer Ian Thorpe is well placed to assist the company’s push into Asia. Thorpe’s appeal in China and Japan will interest the company…
MSL implements strategy to boost commercial fortunes
February 1, 2011
The Malaysian Super League has released a three pronged plan which it hopes will boost the commercial fortune of the league. The plan will provide assistance and support…
DHL renews J-League team deal
February 1, 2011
International freight and contract logistical company, DHL Japan, has renewed its sponsorship of the Urawa Red Diamonds which compete in the Japan League. As part of the new…
Yonex Sunrise signs deal with Mardan Mamat
January 27, 2011
Popular Singaporean golfer, Mardan Mamat, has become a brand ambassador of sport equipment and apparel company, Yonex Sunrise. The deal includes use of clubs and branded apparel as…
PyeongChang 2018 bid boosted with two new sponsorships
January 27, 2011
Hyundai Motors Group and the Korean Association of Newspapers have become sponsors of the PyeongChang 2018 Olympic and Paralympic Winter Games Bid Committee. Hyundai Motors Group has contributed…
UFC to gain momentum in Japan though new media deal
January 25, 2011
Mixed martial arts competition, Ultimate Fighting Championship (UFC) looks set to gain more ground in Japan following a new media rights deal. Representatives from UFC, Japanese internet company…
Kappa renews Home United S-League sponsorship
January 24, 2011
Italy's sports apparel brand, Kappa, has renewed its major sponsor of Home United FC which competes in the Singapore League (S-League). As part of the new three-year deal,…
HSBC expands Asian Rugby sponsorship
January 20, 2011
Financial services company HSBC, has increased its sponsorship of Asian rugby by renewing its naming rights sponsorship of the region’s premier fifteen aside rugby competition, the Asian 5…
QNet becomes sponsor of Malaysian hockey
January 20, 2011
Direct selling company QNet has become a major sponsor of the Malaysian Hockey Federation (MHF). As part of the deal, QNet will be knows as the official direct…
BMW becomes Chinese Olympic Committee sponsor
January 19, 2011
The Chinese Olympic Committee has signed German auto manufacturer, BMW, as its exclusive official transport partner. The deal is for six years and is the first long-term automotive…
Maybank renews Malaysian Open Golf title sponsorship
January 18, 2011
Malaysia’s largest banking and financial services company, Maybank (Malayan Banking Berhad), has renewed its title sponsorship of the Malaysian Open Golf tournament for five years. The Malaysia Open,…
Sponsorship spending up 5.2% to $48.7 billion globally: IEG
January 13, 2011
Spending on sponsorship is expected to rise 5.2% globally to $48.7 billion according to new research by US sponsorship research company IEG. Sponsorship spending in 2010 was better…
Xtep expands sponsorship portfolio
January 13, 2011
Chinese sport apparel company, Xtep will continue to have a strong domestic and international sponsorship portfolio according to a recent statement from the company. The company said it…
Xiniya extends Cheung deal
January 12, 2011
Chinese men’s apparel company, China Xiniya Fashion, has renewed its endorsement deal with pop singer, jack Cheung. Cheung has represented Xiniya since October 2007 and the new deal…
KBA becomes PyeongChang 2018 bid partner
January 12, 2011
The Korean Broadcasters Association (KBA) has become a sponsor of the PyeongChang 2018 Olympic and Paralympic Winter Games Bid Committee. As part of the deal, KBA will offer…
UNIQLO CO sign apparel deal with Nishikori
January 11, 2011
Japanese apparel retailer, UNIQLO Co has signed leading Japanese men’s tennis player, Kei Nishikori as a brand ambassador. The deal is for five years and will see Nishikori…
MasterCard sponsors Beijing Olympic basketball venue
January 11, 2011
MasterCard has become the naming rights sponsor of Beijing's Wukesong Areana, the basketball venue for the 2008 Olympic Games.
Sports Revolution opens Bangkok office
January 10, 2011
UK football stadium media rights owner, Sports Revolution, is expanding into Asia and has opened an office in Bangkok. According to the company, the new office will better…
Sinopec expands athletics deal
December 22, 2010
China Petroleum and Chemical Corporation (Sinopec) has extended its sponsorship of the International Association of Athletics Federations (IAAF) for a further five years. The company became the first…
Eximbank becomes V-League naming rights sponsor
December 22, 2010
The Vietnam Football Federation (VFF) has secured commercial bank Eximbank (Vietnam Export Import Bank) as the new naming rights sponsor of its national competition the V-League. The three-year…
Merry Christmas from Asia Sponsorship News
December 22, 2010
The team at Asia Asia Sponsorship News wishes you a Merry Christmas and a Happy New Year. This is our last update for 2010. We'll be back in…
