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2018 FIFA World Cup Scrabbles & Gets More Chinese Backing
June 11, 2018
Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.
Shougang Group Regenerates 2022 Winter Olympics
June 8, 2018
The organising committee for the 2022 Winter Olympic Games in Beijing has secured a unique sponsorship deal with Shougang Group.
HKTB Wades Into Branded Content Collab To Woo Southeast Asian Visitors
June 7, 2018
Just stick to a winning formula seems to be the mantra behind Hong Kong Tourism Board (HKTB)'s latest dive into the branded content scene as it woos Southeast…
Bookmaker Takes A Punt On La Liga In Asia
May 31, 2018
Ahead of the 2018/19 La Liga season, Maltese-based bookmaker ManBetX has become the Spanish league’s official betting partner for Asia in a multimillion-dollar, three-year deal.
US Conglomerate 3M Signs Rare Deal in Asia
May 30, 2018
In an atypical move, the University of the Philippines Fighting Maroons basketball team has bagged a deal with the American manufacturing conglomerate, 3M.
Liverpool FC Scores Bumper StanChart Renewal
May 25, 2018
Ahead of the UEFA Champions League final, Liverpool FC has agreed to a four-year extension with incumbent presenting sponsor, Standard Chartered Bank, reportedly worth US$214m.
Chinese Kitchen Appliance Maker Vatti Backs Thierry Henry
May 24, 2018
French great Thierry Henry has scored a lucrative Chinese sponsorship ahead of the FIFA World Cup in Russia.
Salman Khan Grows Branded Content Portfolio
May 24, 2018
Bollywood star Salman Khan's production company SK TV will partner Banijay Group to produce content for television and digital platforms.
Chang Heats Up Branded Content Race In Southeast Asia
May 21, 2018
Chang Beer is taking its Urban Pulse campaign to Vietnam through its latest partnership with Vice.
Schooling Continues Endorsement Spree, Scores Yakult Deal
May 15, 2018
Probiotics beverage Yakult has bagged a celebrity endorsement with Singapore’s first Olympic Gold medalist Joseph Schooling until 2020.
