Deals

Asics Experiments With Non-Sport Celeb Endorsement In Southeast Asia

August 17, 2019

Japanese sport brand Asics has announced K-pop group Kard as its new brand ambassador across Southeast Asia, focusing on social media exposure.

Shopee Sustains Sponsorship Shopping Spree With Ronaldo

August 15, 2019

E-commerce platform Shopee, which is available across Southeast Asia and Taiwan, has signed Cristiano Ronaldo as a celebrity endorser.

Asian Bookie Yabo Sport Joins Manchester United’s Global Portfolio

August 15, 2019

Manchester United have added Asian betting brand Yabo Sport to their portfolio of global commercial partners earlier this month.

Puma Seals Its Asian Basketball Deal; Follows Global Strategy

August 13, 2019

Puma has scored its first basketball sponsorship deal in Asia, after signing Chinese basketballer Zhao Jiwei on an endorsement deal reportedly worth US$500k.

Casino Firm Melco Expands Manchester City’s Commercial Footprint In Japan

August 3, 2019

Melco Resorts & Entertainment has become an official partner of reigning Premier League champions Manchester City in Japan.

Caltex Continues Branded Content Love Affair With Nat Geo

July 28, 2019

Chevron, parent company of Caltex, has partnered with FOX Network’s National Geographic and Guinness World Records to launch a Southeast Asian centric campaign.

EdTech Startup Byju’s Replaces Oppo In Team India Shirt Sponsorship Deal

July 26, 2019

India’s most valuable edtech startup Byju’s has replaced Chinese smartphone maker Oppo as the shirt sponsor of the Indian National Cricket team.

Japan’s 2nd Largest Carmaker Nissan Extends City Football Group Deal

July 25, 2019

City Football Group (CFG), the owners of reigning Premier League champions Manchester City, has extended its global partnership deal with Nissan.

Budweiser Deepens Global Football Sponsorship Portfolio; Activates In China and India

July 24, 2019

American beer brand Budweiser is deepening its involvement in football sponsorship, entering two-year global deals with England’s Premier League and Spain’s La Liga respectively.

Tokyo 2020 Partner Pasona Inks One-Year Gymnastics Deal

July 23, 2019

Japanese employment and staffing solutions company Pasona Group has signed a one-year sponsorship deal with the International Gymnastics Federation (FIG).