Deals

Luis Suarez Scores Another Asian Brand Endorsement Deal

March 28, 2018

Uruguay and FC Barcelona’s striker Luis Suarez has scored yet another endorsement deal in Asia, this time with challenger Chinese mobile phone brand GOME.

HP Rejigs Indian Sponsorship Strategy With RCB Deal

March 27, 2018

Breaking out of a surprisingly small sponsor category, personal computing brand Hewlett Packard (HP) has secured a partnership with one of the leading teams in the upcoming Indian…

Portugal's Energy Drink Deal Hints at Cracks in China's Rush For World Cup Association

March 27, 2018

Ahead of its World Cup campaign, the Portuguese Football Federation (FPF) has secured a deal with Chinese beverage Eastroc Super Drink, the third largest player in the nation’s…

What Is The Significance of Kookmin Bank's Tie-Up with K-Pop’s BTS ?

March 22, 2018

Kookmin Bank (KB) is all set to win the hearts of South Korean millennials with their latest marketing campaign featuring popular K-pop boy band BTS.

Bangkok Airways Soars With Borussia Dortmund

March 16, 2018

Bangkok Airways has struck a regional partnership deal reportedly in the US$1m range with Bundesliga kingpin Borussia Dortmund earlier this week.

Lexus Continues Investing In Digital Branded Content

March 15, 2018

Luxury car maker Lexus is poised to collaborate with CNN on a digital branded content series to explore the theme of incredible experiences, particularly Omotenashi (Japanese hospitality).

India’s Paytm Bats Ahead With Big Cricket Partnerships

March 13, 2018

The Board of Control for Cricket in India (BCCI) has announced a partnership with Paytm, no stranger to big cricket deals.

Vans Ollies Away With Girl Power Activation

March 8, 2018

Known for its empowering and engaging youth-centric campaigns, Vans continues its streak by collaborating with Girls Skate India around the time of International Women's Day

What Does Sportradar’s PFL Deal Herald For The Filipino Football Industry?

February 27, 2018

The Philippines Football League (PFL), the top-tier of club football in the Asean nation, has agreed a multi-year partnership with the performance data business Sportradar.