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Aircel signs landmark IPL deal
April 12, 2011
Mobile telecommunications company, Aircel has renewed its major sponsorship of the Chennai Super Kings Indian Premier League franchise in a deal reported to be the most lucrative in…
PetroVietnam backs Vietnamese beach volleyball
April 11, 2011
Vietnam Oil and Gas Group (PVN), also known as PetroVietnam, has become a major sponsor of beach volleyball and will fund Viet Nam Volleyball Federation training and competitions…
Sponsors turn off by Asian golf in-fighting
April 7, 2011
The head of the Asia Tour golf, Kyi Hla Hanu, said that sponsors of golf in Asia are being turned away from lucrative sponsorships because of the in-fighting…
CSL hopeful of new title sponsors following Pirelli withdrawal
April 7, 2011
The Chine Super League is hoping to secure a new major sponsor following the eleventh-hour decision by former major sponsor, Italian type brand Pirelli, to not renew its…
Volkswagen promotes electric vehicle fleet through National Museum of China deal
April 6, 2011
Auto manufacturer, Volkswagen, has become a major sponsor of the National Museum of China and will launch a fleet of electric vehicles in Beijing as part of the…
Liverpool sponsor want more Asia focus
April 6, 2011
The major sponsor of English Premier League club Liverpool, Standard Chartered is keen for the club to sign more players from Asia so it can boost its appeal…
AIA sponsors Thai football
April 1, 2011
American International Assurance has become a major sponsor of the Thai Premier League football competition. As part of the deal AIA will equally sponsor 13 football teams and…
CIMB extends squash sponsorship program in Malaysia
March 30, 2011
South East Asian Banking group CIMB has renewed its sponsorship of two Malaysia squash tournaments for a further two years. CIMB will remain the naming rights sponsor of…
Panasonic backs Vietnam national football squads
March 30, 2011
Panasonic Vietnam has become a major sponsor of the Vietnam Football Federation and will back the country's men's and women's Olympic football teams for the next two years.…
ELTA Technology secure London 2012 broadcast deal
March 25, 2011
Internet television company ELTA Technology has secured the broadcast and exhibition rights for the London 2012 Olympic Games for Taiwan. The deal covers Games broadcast on free-to-air television,…
Infront renegotiates Asian and Middle East Superbikes broadcast deals
March 25, 2011
Sports marketing and media company, Infront Sports & Media has extended the broadcast arrangements for the FIM Superbike World Championship for Asia and the Middle East. The whole…
Naked Comms opens Singapore office
March 24, 2011
Australian integrated marketing and communications company, Naked Communications is expanding into Asia and has opened an office in Singapore. The Singapore office will be headed by Imogen Hewitt…
Xtep reports impressive figures on the back of strong 2010 sponsorship campaigns
March 23, 2011
Chinese sporting apparel company and prolific sport sponsor, Xtep has increased revenue by 25.7% to RMB4,457 million in 2010. The company’s annual results also show operating profit surged…
Jack Morton opens Singapore office on the back of 300% growth
March 18, 2011
Brand experience agency, Jack Morton Worldwide has boosted its Asian operations by opening a new office in Singapore. The new office will be managed by Charles Robinson, formerly…
Milo renews Malaysian hockey deal
March 15, 2011
Nestle owned confectionery brand, Milo, has renewed its sponsorship of the Malaysian Hockey Federation. As part of the renewed deal, Milo will return as the main sponsor of…
CT Group sponsors Vietculture festival
March 14, 2011
Diversified Vietnamese company, CT Group, has become a major sponsor of Vietculture 2011, a cultural services and products exhibition to be held at the Phu Tho Stadium in…
World Sports Group to assist Chinese football
March 14, 2011
The Chinese Football Association (CFA) and the China Football Industry Development Corporation (CFIDC) have appointed sports marketing company, World Sport Group (WSG) to promote and develop CFA Team…
Carlsberg renews Malaysian Open
March 11, 2011
Danish brewing company Carlsberg has renewed its sponsorship of the Malaysian Open golf tournament for a further five years. The Malaysian Open is a co-sanctioned tournament of the…
Hero Honda strike largest IPL team deal with Mumbai Indians
March 9, 2011
Hero Honda Motors has become a major sponsor of the Mumbai Indians Indian Premier League (IPL) franchise. As part of the deal, Hero Honda will receive branding on…
One World Sports to cover AFC Champions League in North America
March 8, 2011
The Asian Football Confederation (AFC) Champions League will be broadcast in North America by One World Sports following a new deal brokered by World Sports Group, AFC’s exclusive…
Telekom Malaysia sponsors cycling championships
March 8, 2011
Telekom Malaysia has become the major of the Tour of Malaysia cycling championship which will take place from March 8 to 13. As part of the deal Telekom…
100Plus renews Malaysian football development sponsorship
March 8, 2011
Malaysian isotonic drink brand, 100 Plus has renewed its major sponsorship of the Minister of Education League Cup for a further three years. Minister of Education League Cup…
UBS becomes Chinese Formula 1 sponsor
March 7, 2011
Financial services company UBS has become the naming rights sponsor of the Chinese Formula 1 through its China division which has offices in Guangzhou, Beijing and Shanghai. The…
China Unicom returns to top flight table tennis
March 7, 2011
China Unicom has become a major sponsor of the 2011 World Table Tennis Championships which will be held in Rotterdam in May 2011. In a deal brokered by…
SingTel renews Formula 1 deal for two more years
March 3, 2011
SingTel has renewed its title sponsorship of the Singapore Formula 1 Grand Prix for two years. SingTel was the inaugural Singapore Formula 1 Grand Prix sponsor in 2008…
Three news sponsor for Handa Senior World Champs
March 1, 2011
Rolex, Land Rover and CNN have become official sponsors of the ISPS Handa Senior World Championship golf tournament. They join title sponsor, ISPS (International Sport Promotion Society) and…
Red Bull signs deal with Infiniti
March 1, 2011
Japanese automotive brand, Infiniti, which is the luxury car division of Nissan, has become a sponsor of the Red Bull Formula 1 team. The company is expanding to…
Hyundai Oilbank becomes K-League sponsor
February 28, 2011
Korean, petroleum and refinery company, Hyundai Oilbank, has become the title sponsor of the Korean soccer league, the K-League. As the naming rights sponsor, Hyundai Oilbank will receive…
BGC Partners becomes sponsor of Asia Pacific Barbarians
February 24, 2011
Online brokering firm, BGC Partners, has become the title sponsorship of the Asia Pacific Barbarians rugby team. The deal will cover the Barbarians matches in the Hong Kong…
Manulife renews Pacific baseball sponsorship
February 23, 2011
Manulife Life Insurance Company has renewed its sponsorship of Pacific League Marketing, a joint venture company of the six-team Pacific Baseball League (PBL). As part of the new…
