Deals

SIA Continues Backing Singapore F1; Investment Unlikely Elsewhere in Asia

September 21, 2019

Singapore Airlines (SIA) has extended its title sponsorship of the Formula 1 Singapore Grand Prix for another two years until 2021 but it's a rare deal in Asia…

Fila Secures Deal With China Tennis Open On Back Of 3x Growth

September 21, 2019

Fila has become the official sportswear brand for the China Tennis Open, after securing a three-year sponsorship deal.

China’s Evergrande Reportedly Keen On Inter Milan Shirt Sponsorship

September 21, 2019

Chinese conglomerate Evergrande could become the primary shirt sponsor of Serie A’s Inter Milan in 2021, according to Gazzetta dello Sport.

Lazada Sticks With Local Influencers For 9.9 Campaign

September 11, 2019

E-commerce platform Lazada has partnered with Singaporean beatboxer Dharni Ng as it continues to focus on hyperlocal marketing campaigns and brand activations.

B2B Malaysian Firm Lands First Deal With International Female Cycling Event

September 8, 2019

Malaysian-based Arya Premier - which specialises in events and strategic partnerships - has become the title sponsor of the inaugural Le Tour de Femina 2019 (LTdF).

Wanda Group Builds A Long-Term Partnership With FIBA

September 3, 2019

Buoyed by basketball fever in China, Wanda Group has recently extended its partnership with The International Basketball Federation (FIBA) until 2031.

Lego and CNN’s Great Big Story Inspire With Female Youth Centric Branded Content Campaign

September 1, 2019

CNN’s Great Big Story, and the Lego Group have collaborated on Play Her Way, a short-form, branded content series across Asia-Pacific.

Budweiser Lights Up EPL Coverage on Star Sports: Increases Depth in Football

August 23, 2019

Budweiser 0.0, AB InBev's new 'lite' non-alcoholic beer, is partnering Star Sports to deepen their relationship with European football, especially the Premier League.

German Luggage Brand Rimowa Takes The Familiar Mini-Movies Route In China

August 23, 2019

Chinese concert pianist Yuja Wang is the latest celebrity to team up with German luggage brand Rimowa in a short film celebrating its 120th anniversary.

Volkswagen "Believes in the Power of Good Content"

August 17, 2019

Global auto brand Volkswagen is still a challenger in Asia, and its latest content play in India is a reflection of how its spending cleverly in the channel…