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Red Bull Inks Fresh Partnership With Pro Kabaddi League (PKL)
October 22, 2024
With the explosive growth of the energy drink market in India in recent years, Red Bull…
Tiger Beer Backs Manchester United In Latest Deal
October 21, 2024
Singapore’s oldest beer brand Tiger Beer has recently clinched a partnership with Premier League club Manchester…
Paul Poole (South East Asia) Co., Ltd. and Volleyball World Extend Commercial Sponsorship & Partnership In Thailand
October 18, 2024
Volleyball World has reappointed Paul Poole (South East Asia) Co., Ltd. to manage commercial sponsorship and…
Pokemon GO Goes Big In India With Bollywood Power Couple Endorsement
October 17, 2024
Ahead of Diwali celebrations, popular game Pokemon GO has secured a deal with Bollywood power couple Riteish and Genelia…
Mattel’s Hot Wheels Zooms Into Formula 1 (F1) Global Partnership
October 16, 2024
Eyeing the next generation of racing fans, Mattel’s famous Hot Wheels is all poised to collaborate…
Riyadh Air Deepens Atletico Madrid Partnership
October 15, 2024
Saudia Arabian startup airline Riyadh Air has become the naming rights partner of La Liga club…
Bank of Baroda Secures Cricket Endorsements
October 14, 2024
Indian public sector bank, Bank of Baroda, has struck a deal with cricket legend, Sachin Tendulkar…
Asics Partners Djokovic In Global Youth Tennis Development
October 11, 2024
Japanese sport brand Asics has struck a partnership with tennis icon Novak Djokovic to nurture the…
Burberry Signs Up Chinese Starlet Zhang Jingyi As A Brand Ambassador
October 10, 2024
British heritage label Burberry has inked a deal with Chinese starlet Zhang Jingyi as its latest…
CircleChess Strikes A Partnership With GCL Franchise American Gambits
October 9, 2024
India’s leading AI-powered chess platform CircleChess has struck a partnership deal with American Gambits, one of the…
LVMH Seals Long-Term Formula One (F1) Partnership
October 8, 2024
After months of fervent speculation, Louis Vuitton Moët Hennessy (LVMH) and Formula 1 have agreed on…
Linglong Bags Another Major European Football Deal
October 7, 2024
After bagging a deal with Chelsea FC, leading Chinese tyre maker Linglong Tire has struck its…
Skechers Partners ISL Club Mohun Bagan Super Giant
October 3, 2024
Popular footwear brand Skechers has secured a deal with Mohun Bagan Super Giant, one of India’s biggest…
Calvin Klein Goes The Familiar K-Pop Endorsement Route
October 2, 2024
Calvin Klein is leveraging on the phenomenal power of K-pop by sealing an endorsement deal with…
Media Asset Management Platform ScorePlay Backs World Table Tennis
October 1, 2024
AI-powered media asset management platform ScorePlay is the latest brand to partner World Table Tennis (WTT). …
Indian Edtech Startup Roombr Secures Rahul Dravid’s Endorsement
September 30, 2024
Emerging Indian edtech startup Roombr has secured an endorsement from cricket legend Rahul Dravid as it…
Lego Group Seals Formula 1 Partnership
September 27, 2024
In a bid to engage younger fans and families, the Lego Group has announced a multi-year…
The Tennis Premier League (TPL) Strings A Trio Of Partnerships
September 26, 2024
Japanese sport brand Yonex has renewed its long-term deal with the Tennis Premier League (TPL). The…
Michael Kors Clinches Yang Zi Endorsement Deal For APAC
September 25, 2024
In a bid to engage China’s Gen Z consumers, Michael Kors has signed popular Chinese entertainer…
Singapore Based Crypto Trading Platform Bitget Teams Up With LaLiga
September 24, 2024
Singapore headquarted cryptocurrency platform Bitget has secured a partnership with LaLiga, Spain’s top-tier football league. The…
Qatar Airways Scores Lucrative UEFA Champions League Deal
September 23, 2024
Qatar Airways has clinched a lucrative deal to partner the rejigged UEFA Champions League in a…
Blockchain Platform Sui Partners ONE Championship
September 20, 2024
Leading layer-1 blockchain platform Sui has negotiated a partnership with the ONE Championship, the world’s largest…
Linglong Tire Scores Global Deal With Chelsea FC
September 19, 2024
Leading Chinese tyre maker Linglong Tire have secured a new deal with Premier League club Chelsea…
Game Developer Krafton Seals Deepika Padukone Endorsement
September 18, 2024
Game-developing company Krafton India—the brains behind Battlegrounds Mobile India—has sealed a collaboration with Bollywood star Deepika…
Ant International Partners Tottenham Hotspur In A Global Deal
September 17, 2024
Chinese fintech major Ant International has struck a deal with English Premier League club Tottenham Hotspur. …
Chinese Smartphone Giant Oppo Continues Backing UEFA
September 16, 2024
Ahead of the revamped UEFA Champions League, Chinese smartphone giant Oppo has renewed its deal with…
Food Delivery App talabat Secures Deal With AFC
September 13, 2024
Food delivery app talabat has become a regional partner of The Asian Football Confederation (AFC). Through…
Lenovo Expands Formula 1 Deal
September 12, 2024
Chinese technology behemoth Lenovo has expanded its deal with Formula 1 (F1). Through the multi-year renewal,…
Beats by Dre Scores Celebrity Endorsement Brace In India
September 11, 2024
Apple-owned audio brand Beats by Dre has recently secured a brace of celebrity endorsements in India. …
The Agricultural Bank of China (ABC) Renews World Table Tennis (WTT) Deal
September 10, 2024
The Agricultural Bank of China (ABC) and the World Table Tennis (WTT) have renewed their partnership for…
