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Singha renews major sponsorship of Thailand Open golf
June 7, 2011
Thai beer brand Singha has renewed its sponsorship of the Thailand Open golf tournament which as a result of the increased sponsorship has a total prize pool of…
Standard Chartered signs record breaking marathon deal
June 7, 2011
Financial services company, Standard Chartered Bank, has renewed its sponsorship of Marathon Singapore in what is believed to be the largest sponsorship of its type in Singapore. The…
Volkswagen expands China sponsorship through new series
June 1, 2011
German auto manufacturer, Volkswagen, is expanding its sponsorship program in China through an expanded deal with the Scirocco R-Cup motor racing competition. The Scirocco R-Cup series is a…
Student outrage over university building sponsorship
May 31, 2011
The Tsinghua University has been forced to remove sponsorship signage on a building within its campus following a widespread student protest over the appropriateness of the sponsorship. The…
Heineken renews UEFA Champions League deal
May 31, 2011
Dutch beer brand, Heineken, has renewed its sponsorship of the UEFA Champions League for a further three years and will continue to build brand awareness in Asia through…
AirAsia spends US$3.1 million on Team Lotus sponsorship
May 27, 2011
Details of a new US$3.1 million sponsorship deal between AirAsia and Formula 1 team, Team Lotus, have been reported. The new multi-million dollar deal commenced yesterday (26th May…
IMG / CCTV joint venture to manage China Touring Cars Championship
May 25, 2011
International sports marketing and media agency, IMG has deepened it relationships with China Central Television (CCTV) to include the China Touring Car Championship (CTCC). The agency has formed…
IEC Sports picks up rights to six WTA events
May 25, 2011
Sports marketing and media consultancy, IEC Sports has secured the television rights for six World Tennis Association (WTA) tournaments in the Asia Pacific region for 2011. The new…
Big Cola keen to expand English football sponsorships
May 24, 2011
Soft drink brand, Big Cola, is keen to expand its sponsorship of English football according to the marketing manager from the brand’s Thailand manufacturer, Ajethai Co. Ajethai marketing…
Enjoy Jakarta renews Indonesian Open sponsorship
May 23, 2011
The Jakarta City Tourism Office has renewed its presenting sponsorship of the Indonesian Open golf tournament, for a further year. It is the second year of the sponsorship…
Cathay Pacific and HSBC to co-sponsor HK Sevens
May 18, 2011
Cathay Pacific and HSBC will be the new co-title sponsors of the Honk Kong Sevens rugby tournament. The deal runs from 2012 to 2015. Both companies have been…
Daegu 2011 hits sponsorship target
May 17, 2011
Korean steel company, POSCO has become a major sponsor of Daegu 2011, a IAAF world Championships event which will take place in South Korea later this year. The…
Kia sponsors the Philippine Azkals
May 17, 2011
Korean automotive brand, Kia, has become a major sponsor of the Philippine Azkals, the country's national men's professional football team. The deal is between Philippine Football Federation and…
RHB Bank renews Singapore Cup naming rights deal
May 16, 2011
Malaysian financial services company, RHB Bank, has renewed the naming rights sponsorship of the Singapore Cup for a further three years in a deal valued at around $1.5…
Chinese Super League to be broadcast in North America
May 12, 2011
One World Sports has secured the North American broadcast rights for the Chinese Super League (CSL). The CSL season, which runs from April to November will be receive…
New corporate ticketing company launches in Singapore
May 12, 2011
Australian corporate ticketing sales agency, Showbiz, has expanded its ticketing business to Southeast Asia and has opened an office in Singapore.
Tseng signs first Taiwanese major sponsor
May 9, 2011
World number one female golfer, Yani Tseng, has signed her first major sponsorship deal with a company from her place of origin, Taiwan. The new deal is with…
K-League to be broadcast in the US
May 5, 2011
Korea’s professional football league, the K-League, will be broadcast to North America following a deal struck between World Sport Group, the marketing consultancy for the Korean Football Association…
Gatorade to partner Malaysian Basketball
May 5, 2011
Isotonic drink, Gatorade has become a major sponsor of the Malaysian Basketball Association. The three year cash and in-kind sponsorship will cover the all national teams and the…
Nike renews India cricket deal for five years
May 2, 2011
Sports apparel brand, Nike, has renewed its sponsorship of the Board of Control for Cricket in India (BCCI) for a further five years. Nike will remain the official…
SBS extends OneAsia broadcast deal
May 2, 2011
South Korean broadcaster, SBS, has renewed its broadcast arrangements with the OneAsia golf tour for a further five years. All OneAsia tournaments will be broadcast live on the…
Multi-platform coverage of OneAsia tour through One World Sport deal
April 28, 2011
Sports broadcaster, One World Sports, has acquired the North American media rights to the OneAsia golf tour and will broadcast the tour across multiple platforms as part of…
Tseng accepts sponsorship without citizenship clause
April 28, 2011
Taiwan female golfing sensation, Yani Tseng, has signed a major deal with Beijing based property developer, Reignwood Group, but will remain a Taiwanese citizen. As last year, Tseng…
Rolex becomes Asian Tour sponsor
April 26, 2011
Watch brand, Rolex, has increased its sponsorship of golf through a new deal with the Asian Tour. Rolex involvement as a golf sponsor dates back to the 1960s…
Marriot and Starwood sponsor IPL
April 22, 2011
Hotel operators, Marriot and Starwood have become sponsors of Indian Premier League franchises. The Marriott India Hotels Resorts will sponsor the Rajasthan Royals while Starwood Hotel & Resorts…
i-CABLE secure UEFA broadcast rights
April 21, 2011
Hong Kong based cable TV and internet company i-CABLE, has secured the exclusive broadcast rights to the UEFA Champions League and the UEFA Europa League in Hong Kong.…
Title sponsor apologies for poor event delivery and offers registration refund
April 19, 2011
Battery brand, Energizer, has made a public apologise for the poor management of the recent Night Race 2011 held at Malaysia's Sepang International Circuit of which it was…
Max New York Life expands IPL sponsorship through Pune Warriors deal
April 15, 2011
Max New York Life Insurance, a joint venture between Max India Limited and New York Life International, has become the principal sponsor of the Pune Warriors Indian Premier…
FxPro becomes AFC major sponsor
April 13, 2011
Cyprus head quartered financial services company, FxPro Financial Services, has become an official partner of the Asian Football Confederation (AFC) Champions League in a deal brokered by sport…
Mixed reaction to IPL dual sponsorship ruling
April 12, 2011
Many existing India Premier League (IPL) sponsors have criticised the League's decision to allow different major jersey sponsors for home and away matches. IPL chief operating office, Sundar…
