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Uniqlo Breaks Tradition With Singapore UGC Theatrical Deal
September 1, 2018
Japanese fast fashion giant Uniqlo has broken with its sports traditions to debut in Singapore’s theatre scene, launching a play with local actor-producer Tan Kheng Hua.
Axiata Subsidiary Exploits Escape Clause To Pull Out Of Cricket Deal
August 30, 2018
Bangladesh's second largest telco, Robi Axiata, has suddenly broken its title sponsorship deal with the Bangladesh Cricket Board (BCB), prematurely, citing category conflicts within the BCB's commercial framework.
Asics Expands Into India With Pace Endorsements
August 24, 2018
Indian fast bowling duo Jasprit Bumrah and Bhuvneshwar Kumar have become the sport’s first endorsees of Asics shoes in South Asia.
Flurry of EPL Bookie Sponsorship Deals, But Are They In Jeopardy?
August 18, 2018
Hot on the heels of several recent European football deals with Asian bookmakers, Leicester City FC - the Thai-owned club - has found a fellow Asian gambling partner.…
Chinese OTT Platform Douyu Latches On To PSG E-Sports Team
August 15, 2018
Chinese streaming platform Douyu has secured a one-year deal with the esports team of reigning Ligue 1 champions Paris Saint-Germain (PSG).
Asian Bookmaker LETOU Partners Inter Milan
August 14, 2018
Yet another gambling company has reinforced its position in European football. The Philippines-based firm LETOU has become Inter Milan’s first Asian online gaming partner.
Chivas Scores Global Partnership With The Red Devils
August 9, 2018
Blended scotch whisky brand Chivas has scored a three-year global sponsorship deal with football’s biggest, Manchester United.
Juventus Scores 5th Commercial Goal in China
August 8, 2018
Serie A giant Juventus, which now has Portuguese superstar Ronaldo in its ranks, is quickly becoming Europe's most successful commercial football club in China.
Chang Continues Investing In Asia’s Fledgling Hip Hop Scene
August 7, 2018
Chang Beer and its creative agency Iris Singapore continue flagging up the Asian hip hop scene as the brand’s Urban Pulse platform makes a pitstop in Hong Kong.
FAM Scores An Unlikely Deal For Malaysian National Football Team
August 4, 2018
In the unlikeliest of deals, The Football Association of Malaysia (FAM), has scored a three-year sponsorship deal with a homegrown B2B engineering firm.
