Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Branded Content Still A Backbone Of Singapore Tourism Board’s Destination Marketing
November 6, 2020
The Singapore Tourism Board (STB) is set to unveil another branded content series as part of…
Rakuten Backs FC Barcelona For One More Season
November 5, 2020
Japanese ecommerce leader Rakuten has renewed its shirt sponsorship deal with FC Barcelona for the 2021/2022…
Emerging Fantasy Gaming Brand Replaces Nike as Indian Cricket Kit Sponsor
November 5, 2020
A local brand with no roots in the sporting apparel world has replaced Nike as the…
Leading Asian Tyre Maker Challenges Establishment With Global Sports Sponsorship Expansion
October 30, 2020
Indian off-road tyre specialist Balkrishna Industries Limited (BKT) is widening its international sports sponsorship portfolio. The…
Clear Shampoo Partners Big Data Football Predictor In Indonesia
October 30, 2020
Unilever-owned shampoo brand Clear has backed the world’s “smartest” football pundit in Indonesia, in a landmark marketing…
AIA Rolls Out Fresh Spurs-Themed Branded Content Series For Asia
October 29, 2020
Insurance giant AIA is poised to leverage on its partnership with English Premier League club Spurs…
Indian Super League (ISL) Club Mumbai City Scores Puma Kit Deal
October 23, 2020
Ahead of the 2020/21 Indian Super League (ISL) season, Mumbai City Football Club has announced a…
Budweiser Weaves Esports Into Drink Driving Campaign in China
October 23, 2020
In recent years, Budweiser has gained significant mindshare in China with many of its sponsorship investments…
Honda Reinforces "Energetic" Values With Major Basketball Deal
October 22, 2020
Honda Philippines, the nation’s leading motorcycle manufacturer will renew its deal as the main sponsor for…
Vivo Shifts To Global Sport Sponsorship With UEFA Deal
October 22, 2020
Chinese smartphone giant Vivo has become an official partner of the next two editions of the…
