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Mercedes sponsors Japan Fashion Week
July 19, 2011
Automotive brand Mercedes Benz has become the title sponsor of Japan Fashion Week in a deal that builds on its sponsorship of similar fashion events in Australia, New…
Li Ning targets grassroots badminton in Kuala Lumpur
July 18, 2011
Chinese sporting equipment and apparel brand Li Ning has become a major sponsor of the Kuala Lumpur Badminton Association (KLBA) and will target aspiring juniors through the sponsorship.
Huawei becomes major sponsor of 2011 Italian Supercup
July 15, 2011
Chinese communications company, Huawei, has become the major sponsor of 2011 Italian Supercoppa, an exhibition football match between Italian football clubs A.C. Milan and Inter Milan to be…
Man Investments becomes Singapore Theatre Festival title sponsor
July 14, 2011
Wild Rice, the theatre company behind the Singapore Theatre Festival, has signed British investment company, Man Investments as a major sponsor. The new deal, brokered by Fuse at…
Telekom Malaysia becomes Football Malaysia major sponsor
July 13, 2011
Telekom Malaysia has become a major sponsor of the Football Association of Malaysia through a four year sponsorship deal reported to be worth at least RM6 million a…
CCTV sign new broadcast deal with Chinese Football Association
July 13, 2011
China Central Television (CCTV) has finalised an agreement with the Chinese Football Association which will see the state owned broadcaster show all matches involving the national team for…
New site launching soon
July 13, 2011
Asia Sponsorship News is upgrading the website and increasing its services. For any suggestions please email info@asiasponsorshipnews.com. We will relaunch the website in September and until then use…
Kia sponsorship Asian Basketball Championships
July 8, 2011
Korean car manufacturer, Kia Motors will be the presenting sponsor of the 2011 FIBA Asia Basketball Championships which will be held in China in September. Kia was the…
SEA Games closes in on funding targets
July 8, 2011
Indonesia’s minster for youth and sports, Andi Alfian Malarangeng has said the country will spend 2.533 trillion rupiah, which is almost US$300 million, to host the 26th South…
HSBC adds new award to its Asian rugby sponsorship program
July 7, 2011
HSBC has added a new element to its rugby union sponsorship in Asia by becoming the sponsor of the Asian 5 Nations, Emerging Player of the year award.…
Maybank becomes title sponsor of Malaysian badminton
July 6, 2011
Malaysia’s largest banking and financial services company, Maybank (Malayan Banking Berhad), has become a major partner of the Badminton Association of Malaysia (BAM) and will replace automotive brand…
Dalian Wanda makes returns to struggling China Super League
July 4, 2011
Real estate developer, Dalian Wanda, has become a major sponsor of the Chinese Football Association (CFA) in a deal that includes naming rights to the Chinese Super League…
Emirates renews Singapore Derby sponsorship
July 1, 2011
Airline Emirates, has renewed its sponsorship of the Singapore Derby for a further five years. The extension will take Emirates’ sponsorship of the Singapore Turf Club into its…
Shell renews Malaysian MotoGP naming rights
July 1, 2011
Oil and petroleum brand Shell, has renewed its sponsorship agreement with Dorna Sports and will remain the naming rights sponsor of the Malaysian Motorcycle Grand Prix. It is…
Tiger Woods becomes Kowa ambassador
June 30, 2011
Japanese pharmaceutical company, Kowa Company, has appointed golfer Tiger Woods as a brand ambassador and will use the American golfer to promote Vantelin Kowa, the company’s heat rub…
Quiksilver Malaysia signs local and surfing identity
June 30, 2011
Surf brand Quiksilver has signed Malaysia professional surfer, Bryan Ng, as a surf brand ambassador. The one year deal will see the surfer work with Quiksilver Malaysia in…
Japan and Korea set broadcast records during AFC Asia Cup
June 28, 2011
Japan and Korea have set new domestic broadcast records in cumulative viewership during the AFC Asian Cup, according to research by CSM Media Research. The research says that…
Bodog's West Bromwich Albion sponsorship good for Asia business: Bodog Asia
June 27, 2011
The head of online betting agency Bodog Asia, Robert Gustafsson, has said that the company's new sponsorship of Premier League West Bromwich Albion will be extremely valuable for…
Korean media company launches motor racing team
June 23, 2011
Korean media and communications company, Dong-A Media Group, has invested in a motor racing team which it hopes will generate new content for the company. The team is…
ESPN Star Sports secures Asia La Liga broadcast rights
June 22, 2011
ESPN STAR Sports has acquired the exclusive live rights to broadcast La Liga, the Spanish football championships, into Asia for the next three years. The deal covers 18…
ANTA Sports leverages sponsorships at Olympic Day Run
June 21, 2011
Chinese sporting equipment and apparel company, ANTA Sports Products has leveraged many of its sponsorships at the Olympic Day Run in China this week. Events were organised by…
Mizuno to sponsor rugby in China
June 20, 2011
Japanese sporting apparel brand, Mizuno has become a major sponsor of rugby union in China through a deal with the Chinese Rugby Association. Reports say that organised rugby…
GE becomes Team Lotus premium partner
June 16, 2011
Team Lotus, has signed GE as a premium partner in a deal that will give the Formula One team a major boost in research and development. The deal…
Wilson renews Malaysia Open tennis deal
June 16, 2011
Sports equipment and apparel company, Wilson, has renewed its sponsorship of the Malaysia Open ATP for a further three years. Wilson will continue to be the tournaments official…
Mazda becomes title sponsor of Malaysia ladies amateur golf
June 16, 2011
Mazda has become the title sponsor of the Malaysia Ladies Amateur Open which will be played at the Mines Resort and Golf Club in Seri Kembangan in July.…
Japan Credit Bureau backs Vietnamese football
June 16, 2011
Credit card company, Japan Credit Bureau (JCB), has become a major sponsor Vietnam’s national football team.
Sponsor apologies for ambassador's driving misdemeanour
June 13, 2011
Panasonic, a sponsor of Japanese golfer, Ryo Ishikawa has made a public apologies after the teenage player was caught driving without a valid licence. Ishikawa had applied for…
Pertamina ramps up sport sponsorship portfolio through badminton deal
June 13, 2011
Indonesian oil and gas company, Pertamina, has expanded its sport sponsorship portfolio by becoming a major sponsor of badminton. Pertamina will pay the Indonesian Badminton Association, Rp 2…
Yingli Green Energy signs up as 2014 World Cup sponsor
June 9, 2011
Chinese solar energy company, Yingli Green Energy has followed up its sponsorship of the 2010 FIFA World cup in South Africa by becoming a major sponsor of the…
AirAsia renews British Moto GP deal
June 9, 2011
Air Asia continues to expand its global sponsorship portfolio and has renewed its sponsorship of the British Motor Grand Prix for a further three years. The company became…
