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Tourism Indonesia Surprises With Sadio Mane Move
October 23, 2018
Tourism Indonesia has come out of nowhere and secured an endorsement deal with Liverpool and Senegal footballer Sadio Mane.
Delhi Half Marathon Maintains Half Million Levels
October 12, 2018
Cloud platform GoDaddy, granola bar maker Nature Valley, Oakley and Tata Motors are the latest to join a full sponsorship roster at the Airtel Delhi Half Marathon.
Popular Baijiu Brand Signals Global Ambitions With Aussie Open Deal
October 11, 2018
Popular Chinese baijiu brand Luzhou Laojiao has scored a blockbuster deal as an associate sponsor with the Australian Open for the next five years.
Vatti Gets Patriotic With Recent Team China Deal
October 9, 2018
Chinese kitchen appliance maker Vatti has become the latest sponsor of the Chinese National Football team, following a deal with the Chinese Football Association last week.
Retailer Returns to Sponsorship Market via Comedy Web Series
October 3, 2018
India’s largest discount retail chain Brand Factory is backing ‘Weekends’, the latest web series by TVF’s YouTube comedy channel The Screen Patti (TSP), in a bid to reach…
Serie A’s Napoli Gets Busy With Asian Sponsors
October 2, 2018
Serie A club Napoli has been courting sponsors in Asia, scoring partnerships with Asian betting company Nextbet and South Korean tyre maker Hankook.
Mastercard Becomes LoL’s First Global Sponsor
September 21, 2018
Mastercard has become the first global sponsor of esport League of Legends (LoL) after inking a multi-year deal with operator Riot Games.
French Football League Pulls in Fast Growing Tyremaker From South Asia
September 14, 2018
Mumbai-based off-the-road tyre company Balkrishna Industries Limited (BKT) has secured a deal with the French Football League (LFP) to become the new title sponsor of the Coupe de…
Lifebuoy Rescues Bangladesh Cricket
September 7, 2018
The Bangladesh Cricket Board (BCB) has scored a main sponsor in FMCG giant Unilever’s Lifebuoy, until January 2020, likely due to its national skipper’s connection.
Ping An Insurance Ramps Up Chinese Youth Football
September 4, 2018
Chinese Super League (CSL)’s title sponsor Ping An Insurance has expanded its club football activity in Jiangsu, Nanjing, via a youth scheme in collaboration with Jiangsu Suning Football…
