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China’s Linglong Tyre Renews Juventus FC Deal Continuing Sports Skew
November 22, 2019
Serie A giant Juventus has announced a three-year extension of their partnership with Linglong Tire. The…
Local Carmaker Vinfast Banks On Vietnam’s F1 Debut To Boost Brand Image
November 20, 2019
Last month, Vietnam’s two-year-old automobile start-up Vinfast became the youngest brand to title sponsor an F1…
Thai Bank Switches From Pure Creativity to Pop Culture
November 20, 2019
Thailand’s Kasikorn Bank (KBank) has launched a new campaign conceptualised by creative partners GreyNJ United Bangkok,…
Japanese Arm of Boston Consulting Group Backs Tokyo 2020
November 17, 2019
Boston Consulting Group K.K (BCG Japan) has been announced as a Tokyo 2020 official supporter, taking…
Film Company, United Media Asia, Partners Indonesian Media Behemoth
November 17, 2019
Film financier, producer and distributor United Media Asia—headed by Michy Gustavia, Go-Jek’s former SVP of Acquisitions…
Qatar Airways Boosts Philippines Football With US$2m Deal
November 10, 2019
Qatar Airways has recently boosted club football in the Philippines, securing a three-year sponsorship deal with…
Korean Air Secures K-Pop Endorsement To Diversify Portfolio
November 9, 2019
Korean Air has secured a high-profile endorsement with K-pop supergroup SuperM, recently unveiling a livery of…
Chinese Dairy Giant Yili Nets Basketball Deal; Overtakes Rival Mengniu
November 9, 2019
Chinese dairy giant Inner Mongolia Yili Industrial Group (Yili) has negotiated a deal to partner the…
Vietjet Experiments With Esports; Snags Team Flash Deal
November 9, 2019
Vietnamese budget carrier Vietjet has secured a deal with Southeast Asian esports organisation Team Flash that will see…
Logistics Giant DHL Continues To Back Indian Super League (ISL)
November 3, 2019
DHL Express will continue its association with this season’s Indian Super League (ISL), making it the fifth…
