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Fernandes comments on Queens Park Rangers sponsorship
August 23, 2011
The new owner of the Queens Park Rangers English Premier League team, Tony Fernandes, has commented on whether he will use the club’s vacant shirt sponsorship to promote…
IFS renews title sponsor of White Collar Boxing
August 23, 2011
Financial advisory firm, IFS, has renewed its title sponsorship of a white collar boxing event developed by Vanda Sports Group. The event is called the IFS White Collar…
UFL becomes OneAsia apparel partner
August 22, 2011
Singapore apparel company, Alpine Creations, through its brand Uniting Future Legends (UFL), has become the apparel partner for the OneAsia golf tour. The company will also back the…
Allianz Sponsor New Marquee Marathon
August 19, 2011
Allianz Malaysia has become the major sponsor of the Kuala Lumpur Penang Bridge International Marathon
Airtel adds Indian F1 to sponsorship portfolio
August 19, 2011
Mobile phone carrier, Airtel, has become the title sponsor of the inaugural Indian Formula One Grand Prix which will be held at the Buddh International Circuit at the…
Fernandes to take control over Queens Park Rangers
August 16, 2011
The owner of AirAsia and prolific sport sponsor, Tony Fernandes, looks set to become the majority owner of English Premier League club, Queens Park Rangers. Fernandes is also…
UPS Japan renews motor sport sponsorship
August 16, 2011
UPS Japan has renewed its major sponsorship of the Team TAISAN car racing team for another year. UPS will continue to partner the team and assist it with…
Yingli interest in football sponsorship expands to the USA
August 15, 2011
Leading Chinese solar energy equipment specialist, Yingli Green Energy, has continued to show interest in football sponsorship and has expanded its sponsorship portfolio to include a major deal…
SEA Games 2011 LOC asks government to release Sponsorship funds
August 15, 2011
The organising committee (LOC) of Indonesia's SEA Games has asked the country's government to release sponsorship funding for the Games which start in less than 90 days
Taiwan to consider allowing product placement in television programs
August 11, 2011
The Taiwan government appears to be relaxing its position against product placement in television programs and is drafting regulations to manage branded content on TV. It follows comments…
MediaCom launches new sports division, appoints Asian hotshot
August 10, 2011
MediaCom Worldwide has launched a new sports division that will be headed up by former IMG Asia Pacific executive, Marcus John. The new division will have four key…
China's American Cup challenger announces three new sponsors
August 10, 2011
China's only challenger in the Americas Cup, China Team, has announced online game, Firefall created by Red5 Studios, fashion company, Tony Studio and luxury handbag company, Mbaobao as…
Japan Fashion Week secures Maybeline as sponsor
August 9, 2011
L'Oreal owned makeup brand Maybeline has become a major sponsor of Japan Fashion week just weeks after the event secured a major naming rights deal with automotive giant…
Bank of Communications sponsors Shanghai Masters
August 9, 2011
China’s Bank of Communications has become the title sponsor of the Shanghai Masters snooker tournament which will be played at the Shanghai Grand Stage, in September. The Masters…
BMW Asia sponsors Singapore Marathon
August 5, 2011
BMW Asia has become a major sponsor of the Standard Chartered Marathon Singapore, which will take place early December 2011.
Adidas sponsors Philippines combat sport
August 3, 2011
Sporting apparel and equipment company, adidas, has become a major sponsor of combat sports in the Philippines. The company, through its combat sports equipment and apparel brand, Adidas…
Federal Tires sponsor new Japanese drifting series
August 2, 2011
Tire brand Federal Tires has become the presenting sponsor of a new drifting event to be held in Japan that will be called Drift Muscle. The company also…
US rock act clarifies tobacco position on website
August 2, 2011
American alternative rock band, Neon Trees has used its website to clarify its position on tobacco sponsorship after it performed at a Java Rockin’ Land Festival in Indonesia,…
Yokohama renews Asia Cross Country Rally sponsorship
August 1, 2011
Tire company, Yokohama Rubber, has renewed its sponsorship of the Asia Cross Country Rally, the largest FIA endorsed rally in Asia. It is the eleventh year Yokohama has…
Hilton becomes Chinese Olympic team sponsor
August 1, 2011
Hotel chain, Hilton Worldwide, has become a sponsor of the Chinese Olympic Committee in a deal that runs through to 2019. It is the first deal between the…
Xtep sponsor Spanish Villarreal
July 28, 2011
Chinese sports apparel and equipment company, Xtep International has become a major sponsor of Spanish La Liga club, Villarreal C.F. The deal is for five years and will…
Schneider Electric brings Solar Decathlon to China in 2013
July 28, 2011
Energy management company, Schneider Electric, has increased its sponsorship of the Solar Decathlon competition to include Solar Decathlon China in 2013. The Solar Decathlon competition, which promotes efficient,…
Gatorade sponsorship extends SKY Streetball Syndicate China tour
July 27, 2011
S.K.Y Streetball Syndicate, which is a street basketball exhibition that will tour China next month, has signed Gatorade as a major partner and expanded its tour program by…
Canadian soft drink sponsors Chinese Olympics swimmers
July 26, 2011
Canadian soft drink company, GLG Life Tech Corp, has become a sponsor of the Chinese Olympic swimming team and will promote its drinks Dr. Zhang’s All Natural and…
Nimbus to invest Rs 2.5 billion on World Series Hockey
July 26, 2011
Sports marketing company, Nimbus Sport expects to invest Rs 2.5 billion into the World Series Hockey which will be played in India in December. Nimbus is the sports…
UBS moves away from golf sponsorship, ends Hong Kong Open naming rights
July 25, 2011
Financial services company UBS will not renew the naming rights sponsorship of the Hong Kong Open golf tournament after it is played in December. UBS has been the…
Solid television figures for AFC Champions League group stage
July 22, 2011
The television audience for the AFC Champions League group matches was up 15% to 155 million viewers in Australia, China Indonesia, Japan, Korea, Qatar, Saudi Arabia and the…
World Sport Group signed emerging golfer and golf course design company
July 22, 2011
Sports marketing company agency, World Sport Group has become the commercial manager of Australian golfer, David Gleeson. Gleeson is based in Taipei and will benefit from World Sport…
Zuoan Fashion sponsors new television drama
July 20, 2011
Casual menswear company, Zuoan Fashion, will be a sponsor of a new 30 episode television drama produced by Nesound International Media called Hua Li Yi Zu. The program…
Now TV extends UEFA 2012 deal
July 20, 2011
Hong Kong pay television service, Now TV, will continue to broadcast UEFA 2012 after renewing its broadcast deal with the Union of European Football Associations (UEFA) for another…
