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Pakistan Cricket Board Nets A Spate Of Deals
January 29, 2021
Sony Pictures Networks has secured a three-year partnership with the Pakistan Cricket Board (PCB) covering its…
Japanese Gaming Giant Konami Renews Asian Football Deal
January 27, 2021
Japanese video game giant Konami has renewed a deal with the Asian Football Confederation (AFC) for the…
LD Sports Seals Regional Deal With Inter Milan
January 22, 2021
Serie A’s Inter Milan has sealed a regional sponsorship deal with Chinese marketing, entertainment and sports content agency LD…
Coca-Cola Copies Pepsi's K-Pop Deal With BTS Partnership
January 21, 2021
Coca–Cola is collaborating with K-pop boy band BTS for its new global campaign “Turn up your…
South Asian Entertainment Giant Eros Backs T10 Cricket Tournament
January 20, 2021
Eros Now, the streaming arm of South Asian entertainment player Eros, has deepened its ties with…
Louis Vuitton Seals Unusual Deal with Naomi Osaka
January 16, 2021
Luxury label Louis Vuitton - not known for its sponsorship investments - has secured a 7-figure…
Major Esport Tournament in China Bags A Slew Of New Deals
January 15, 2021
League of Legends Pro League (LPL) Spring Split in China has garnered a slate of new…
Pepsi Boards The K-Pop Craze With Blackpink Deal
January 15, 2021
With K-pop reigning across the globe, it’s no surprise Pepsi is tapping on the mass appeal…
Golf Still Pivotal To HSBC’s Asian Sponsorship Portfolio
January 8, 2021
HSBC will continue to back a trio of long-term title sponsorship deals in the Asian golf…
Prudential Invests In K-Pop With SuperM Collab
January 8, 2021
The Asian arm of insurer Prudential has become the first life insurance company in Asia Pacific…
