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Chinese OTT Platform Douyu Latches On To PSG E-Sports Team
August 15, 2018
Chinese streaming platform Douyu has secured a one-year deal with the esports team of reigning Ligue 1 champions Paris Saint-Germain (PSG).
Asian Bookmaker LETOU Partners Inter Milan
August 14, 2018
Yet another gambling company has reinforced its position in European football. The Philippines-based firm LETOU has become Inter Milan’s first Asian online gaming partner.
Chivas Scores Global Partnership With The Red Devils
August 9, 2018
Blended scotch whisky brand Chivas has scored a three-year global sponsorship deal with football’s biggest, Manchester United.
Juventus Scores 5th Commercial Goal in China
August 8, 2018
Serie A giant Juventus, which now has Portuguese superstar Ronaldo in its ranks, is quickly becoming Europe's most successful commercial football club in China.
Chang Continues Investing In Asia’s Fledgling Hip Hop Scene
August 7, 2018
Chang Beer and its creative agency Iris Singapore continue flagging up the Asian hip hop scene as the brand’s Urban Pulse platform makes a pitstop in Hong Kong.
FAM Scores An Unlikely Deal For Malaysian National Football Team
August 4, 2018
In the unlikeliest of deals, The Football Association of Malaysia (FAM), has scored a three-year sponsorship deal with a homegrown B2B engineering firm.
Mid-Tier Moutai Brand Laymau Nets Major Badminton Deal
July 30, 2018
Chinese moutai brand Laymau has bagged a partnership with the Badminton World Federation (BWF) for the ongoing BWF World Championships in Nanjing.
Micromax Reconsiders Cricket Sponsorship
July 29, 2018
UAE Exchange is likely to replace Indian mobile handset brand Micromax as the title sponsor for the Asia Cup 2018 cricket tournament, according to Inside Sports.
eTtailer Shopee Expands Domestic Football Partnership
July 14, 2018
Malaysian e-retailer Shopee and the Malaysia Football League (MFL) have collaborated on an official MFL merchandise online store.
Singtel Ramps Up Its eSports Game
July 11, 2018
Singtel has created its own esports league with the launch of the PVP eSports Championship, banking on the fast-growing Southeast Asia's eSports industry.
