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Hanwha Group expands sport sponsorship portfolio
November 2, 2011
Korean manufacturing and finance conglomerate, Hanwha Group is reported to be expanding its international sport sponsorship program with a focus on driving awareness of its solar power business.
Revive Isotonic renews Monsoon Cup sponsorship
October 31, 2011
Malaysian beverage company, Permanis Sdn Bhd, has renewed its sponsorship of the Monsoon Cup and will leverage its Revive Isotonic drink through the yacht regatta.
AU Optronics sponsors Apollo VI solar challenger
October 28, 2011
AU Optronics Corp, a Taiwanese manufacturer of liquid crystal displays and other photovoltaic products has become the major sponsor of the Apollo VI, a light solar vehicle developed…
Speaker Line-up for the Asian Conference Summit and Awards Announced
October 28, 2011
The Asian Conference Summit and Awards will be held in Singapore on March 27th and 28th2012. This prestigious event will bring togetherfor the first time key Asian conference…
Hong Kong Tennis Classic cancelled
October 26, 2011
The Hong Kong Tennis Classic has been postponed because it was unable to secure a title sponsor.
BNI sponsors Indonesian volleyball squads for SEA Games
October 25, 2011
Indonesian bank, Bank Negara Indonesia (BNI) will be the major sponsor of the country’s volleyball teams when they compete in the Southeast Asian Games next month.
Infosys becomes Pune FC sponsor
October 24, 2011
Technology company, Infosys, has become a major sponsor of Indian professional football club, Pune FC in a move the two organisations hope will increase interest in soccer in…
Infiniti up the stakes with Red Bull Racing
October 21, 2011
Formula One team, Red Bull Racing has renewed Nissan Motor’s luxury automotive brand, Infiniti, as a major sponsor and has increased the sponsorship.
YesStyle renews Seoul Fashion Week sponsorship
October 20, 2011
Online fashion retailer, YesStyle has renewed its sponsorship of Seoul Fashion Week taking its partnership of the event into its second year.
Samsung sponsors Jordan World Cyber Games
October 18, 2011
Samsung was the major sponsor of Jordan’s International World Cyber Games Championships that were held last week at the Zara Expo.
Toyota becomes sponsor of Japan Women's Football
October 18, 2011
Toyota has become a major sponsor of the Japan Women’s Football League and will sponsor the Nadeshiko League through to March 2013.
Emirates backs new four nations tournament
October 18, 2011
Airline Emirates has expanded its involvement with rugby by becoming the major sponsor of a new rugby tournament called the Emirates Four Nations Cup.
Pepsi sponsors Pakistan cricket review system
October 17, 2011
Soft drink giant, Pepsi has continued to back the Pakistan Cricket Board and will be the sponsor of its umpire review system in the upcoming series against Sri…
Allens sponsors japans art tour
October 13, 2011
Law firm Allens Arthur Robinson is the major sponsor of a Japanese art exhibition that will tour Perth Australia.
Chinese basketball to be broadcast in North America
October 12, 2011
The Chinese Basketball Association (CBA), though its commercial partner, Infront Sport & Media have, has signed a multi-year agreement with North American sports broadcast agency, One World Sports…
Xtep sponsors Hong Kong Marathon
October 10, 2011
Chinese sporting apparel company, Xtep International, has become the apparel partner of the 2012 Standard Chartered Hong Kong Marathon.
Fexco sponsors Gaelic Games in Korea
October 7, 2011
Irish money transfer business, Fexco has become a title sponsor of the Asian Gaelic Games that will be held in South Korea this month.
Professional sports remain favoured sponsorships in the US
October 6, 2011
The four major sporting leagues in the USA are on track to post a 7.9% increase in sponsorship revenue for 2011, according to sponsorship research company IEG.
Shell Malaysia renews Sindex deal
October 6, 2011
Shell Malaysia has continued its involvement with the Sabah Invention and Design Exhibition (Sindex) by renewing as the events major sponsor.
Amul to back Sauber Formula One team at Indian GP
October 5, 2011
Indian dairy food producer Amul will be a major sponsor of the Swiss Sauber Formula One team when it races at the Indian Grand Pris at the end…
PEAK expands FIBA partnership
September 28, 2011
Chinese sports equipment and apparel company, PEAK has extended its partnership with the International Basketball Federation (FIBA) until 2016.
Emirates enters Pakistan sponsorship market through domestic cricket deal
September 28, 2011
Prolific sport sponsor, Emirates Airlines has become the major sponsor of domestic cricket in Pakistan through a deal stuck with the Pakistan Cricket Board.
Industry associations missing out on sponsorship: IEG
September 26, 2011
Membership-based associations could claim a much larger share of the sponsorship market if they adopted a new approach to corporate partnerships, according to new research by IEG Consulting.
Yuvraj Singh on the front foot to leverage new technology
September 23, 2011
Sports marketing and technology company, Sporty Solutionsz, has become the online and digital content manager for Indian cricketer Yuvraj Singh.
7-Eleven returns to Red Bull Racing in Singapore
September 23, 2011
Convenience store chain, 7-Eleven, will sponsor the Red Bull Racing formula one team for this weekend’s Singapore GP.
China Xiniya Fashion expands advertising campaign
August 29, 2011
Leading China based men’s business and casual apparel company, China Xiniya Fashion, will expand its advertising campaigns on CCTV to include advertising on the network's business and sport…
Singapore Minister for Youth and Sports guest-of-honour for Asia-Pacific Sports Conference
August 26, 2011
This September, Singapore will play host as the role of sports events take centre stage at the inaugural Asia-Pacific Sports Conference (APSC). Acting Minister for Community Development, Youth…
HSBC becomes principal sponsor of Hong Kong Rugby
August 25, 2011
HSBC has become the major sponsor of the Hong Kong Rugby Football Union and will back its men’s and women’s national teams. HSBC will receive branding on the…
Premier League sponsorship on the rise
August 25, 2011
Jersey sponsorship value for English Premier League football teams rose by 20% this season, according to a survey conducted by sportingintelligence.com. Premier League clubs are set to earn…
Thai AirAsia becomes major football sponsor in Thailand
August 24, 2011
Thai AirAsia, a joint venture between Malaysian based AirAsia and Thailand’s Asia Aviation, has become a major sponsor of nine football teams competing in the Thai Premier League…
