Deals

Retailer Returns to Sponsorship Market via Comedy Web Series

October 3, 2018

India’s largest discount retail chain Brand Factory is backing ‘Weekends’, the latest web series by TVF’s YouTube comedy channel The Screen Patti (TSP), in a bid to reach…

Serie A’s Napoli Gets Busy With Asian Sponsors

October 2, 2018

Serie A club Napoli has been courting sponsors in Asia, scoring partnerships with Asian betting company Nextbet and South Korean tyre maker Hankook.

Mastercard Becomes LoL’s First Global Sponsor

September 21, 2018

Mastercard has become the first global sponsor of esport League of Legends (LoL) after inking a multi-year deal with operator Riot Games.

French Football League Pulls in Fast Growing Tyremaker From South Asia

September 14, 2018

Mumbai-based off-the-road tyre company Balkrishna Industries Limited (BKT) has secured a deal with the French Football League (LFP) to become the new title sponsor of the Coupe de…

Lifebuoy Rescues Bangladesh Cricket

September 7, 2018

The Bangladesh Cricket Board (BCB) has scored a main sponsor in FMCG giant Unilever’s Lifebuoy, until January 2020, likely due to its national skipper’s connection.

Ping An Insurance Ramps Up Chinese Youth Football

September 4, 2018

Chinese Super League (CSL)’s title sponsor Ping An Insurance has expanded its club football activity in Jiangsu, Nanjing, via a youth scheme in collaboration with Jiangsu Suning Football…

Uniqlo Breaks Tradition With Singapore UGC Theatrical Deal

September 1, 2018

Japanese fast fashion giant Uniqlo has broken with its sports traditions to debut in Singapore’s theatre scene, launching a play with local actor-producer Tan Kheng Hua.

Axiata Subsidiary Exploits Escape Clause To Pull Out Of Cricket Deal

August 30, 2018

Bangladesh's second largest telco, Robi Axiata, has suddenly broken its title sponsorship deal with the Bangladesh Cricket Board (BCB), prematurely, citing category conflicts within the BCB's commercial framework.

Asics Expands Into India With Pace Endorsements

August 24, 2018

Indian fast bowling duo Jasprit Bumrah and Bhuvneshwar Kumar have become the sport’s first endorsees of Asics shoes in South Asia.

Flurry of EPL Bookie Sponsorship Deals, But Are They In Jeopardy?

August 18, 2018

Hot on the heels of several recent European football deals with Asian bookmakers, Leicester City FC - the Thai-owned club - has found a fellow Asian gambling partner.…