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Rembrandt Hotel to sponsor Thai leg of Amazing Adventure Race Series
December 14, 2011
The Rembrandt Hotel in Thailand has become a sponsor of the Amazing Adventure Race Series and will back a part of the concept event called the Essilor Bangkok…
AIA Thailand becomes eleventh hour King's Cup co-sponsor
December 13, 2011
American International Assurance, through its business AIA Thailand, was announced a last minute co-sponsor of the Phuket King's Cup Regatta that took place last week.
FUSE Asia / Pacific and I&S BBDO form joint venture
December 8, 2011
Japanese advertising and marketing company, I&S BBDO will be partnering the Omnicom Media Group owned branded content and sponsorship specialist FUSE Asia/Pacific in a new business to be…
British sprinter turns to eBay auction for sponsorship funding
December 8, 2011
British sprinter James Ellington is using a novel approach to raising sponsorship by auctioning himself on popular online auction website eBay.
Title sponsor of Philippine Open renews as broadcast expands
December 7, 2011
Port operator, International Container Terminal Services (ICTSI) has renewed its title sponsorship of one of Asia’s oldest golf tournaments, the Philippine Open.
OneAsia consolidates all functions in HongKong
December 6, 2011
Hong Kong will become the focal point of golf in Asia as the OneAsia tour consolidates administrative and operational functions to the country.
Kata Rocks sponsors Madame Butterfly in King's Cup Regatta
December 5, 2011
Kata Rocks, a luxury resort located in Phuket Thailand, has become a major sponsor of Madame Butterfly, a racing yacht competing in the Phuket King's Cup Regatta in…
Dentsu establishes new agency in Vietnam
December 2, 2011
Japanese media company, Dentsu Inc has opened a new agency in Vietnam to strengthen and expanded its presence in Asia.
Maybank sponsors Malaysian Open badminton
December 2, 2011
Malaysian financial services company, Maybank has become the title sponsor of the Malaysia Open which is part of the OSIM BWF World Superseries Badminton tournament.
Sponsors should get mobile with smartphone strategy
December 1, 2011
Sponsors could be missing opportunities with smartphone users after a poll conducted by Croyle Media found that sports fans using social media get most of their information via…
Walton becomes eleventh hour sponsor of Bangladesh domestic cricket
November 29, 2011
Refrigerator, air conditioning and electronics company, Walton, has increased its sponsorship of cricket in Bangladesh by becoming the title sponsor of the country’s first class cricket competition, the…
Cool & Cool sponsors Bangladesh V Pakistan series
November 27, 2011
Cosmetics and personal hygiene company, Cool & Cool International will be the title sponsor for an international cricket series between Bangladesh and Pakistan.
JT accused of promoting tobacco to young girls
November 25, 2011
Tobacco company, Japan Tobacco, a major sponsor of volleyball in Japan has come under scrutiny because it is targeting teenage girls.
IFM Sports Marketing Surveys - Global Survey
November 25, 2011
IFM Sports Marketing Surveys (IFM SMS), each year conducts a global industry survey with businesses involved in the world of sponsorship.
U Mobile sponsors Malaysian MSN Tech channel
November 24, 2011
Malaysian telecommunications company, U Mobile has become a partner of Catcha Media and will sponsor its MSN Malaysia Tech channel - MSN.com.my/Tech.
A quarter of festival running costs covered by sponsorship
November 23, 2011
A quarter of the costs to run the International Film Festival of India will be funded by its corporate sponsors, according to the event organiser the Entertainment Society…
Big win for sponsors following Who Wants to be a Millionaire win
November 22, 2011
Sponsors of India’s Who Wants to be a Millionaire television program will benefit from a massive television rating spike after a popular contestant won the program’s major prize.
Dalian Wanda defends Chinese Football sponsorship
November 21, 2011
Conglomerate, Dalian Wanda, major sponsor of the Chinese Football Association (CFA) has spoken out in defence of the CFA’s decision to hire Jose Antonia Camacho as the new…
Malaysia Airlines preaches value of sponsorship at awards
November 18, 2011
Malaysia Airlines executive director, Mohammed Rashdan Yusof said that sponsorship has enabled the company to reinforce its global full-service presence and premium brand position.
Malaysian Film Festival secures RM6.68 million in sponsorship
November 17, 2011
Organisers of the Malaysian Film Festival have secured RM6.68 million in sponsorship funding from a range of corporate sponsors.
Al Naboodah Contracting sponsors the Dubai World Championship
November 16, 2011
Al Naboodah Contracting Co, part of the The Saeed and Mohammed Al Naboodah Group, has become a major sponsor of the Dubai World Championship golf tournament.
Malaysia Airlines sponsors Monsoon Cup regatta
November 15, 2011
Malaysian Airlines has become the official airline sponsor of the World Match Racing Tour’s end of season regatta, the Monsoon Cup.
AirAsia X sponsors Korean boy band
November 14, 2011
Air Asia X has become the official airline sponsor of Korean boy bad, 2PM’s concert in Kuala Lumpur that will be held at Stadium Negara later this month.
X releases best practice guide for athletes
November 10, 2011
Twitter has provided advice for athletes on how to build their fanbase and get the most out of the social media platform in a new best practice guide.
Nike sponsors Vietnam SEA Games tennis squad
November 9, 2011
Sports apparel and equipment giant, Nike, has become a major sponsor of the Vietnam Tennis Federation and will back the nation's tennis team in the upcoming Southeast Asian…
Blackmores to leverage Thorpe sponsorship in Korea
November 8, 2011
Australian swimmer Ian Thorpe has become a brand ambassador for vitamin supplement company Blackmores in a deal that will be heavily leveraged in Korea.
Indonesia Tourism promoted at the New York Marathon
November 7, 2011
The Indonesia Government, though the Ministry of Tourism & Creative Economy is involved in a series of events and sponsorship at this month New York Marathon that it…
SAAF renews WSG partnership to 2017
November 4, 2011
The South Asian Football Federation has renewed its exclusive agreement with World Sport Group (WSG) through to 2017.
Asics to sponsors Singo SEA Games squad
November 4, 2011
Runner’s World, the distributor of sports apparel brand Asics in South East Asia, has become a major sponsor of Singapore’s squad for the upcoming South East Asian Games.
AirAsiaX keen to sponsor Powerman Malaysia Duathlon
November 3, 2011
AirAisa X CEO Azran Osman-Rani has said the company was keen to sponsor the Powerman Malaysia Duathlon in 2012 but delays in the construction of a new terminal…
