Deals

Nike Deepens Chinese Endorsement Investment With Female Football Star Wang Shuang

January 2, 2019

Nike has secured an endorsement deal with 23-year-old Chinese female footballer Wang Shuang to boost its position there.

Japanese Insurer Meiji Yasuda Continues Backing J-League

January 2, 2019

One of Asia’s biggest professional football leagues, the J League has renewed its title sponsorship deal with homegrown life insurance company Meiji Yasuda.

Challenger Brand Ousts Nike As Kit Sponsor Of Indian Football

January 1, 2019

Homegrown, challenger brand Six5 Six will replace sporting behemoth Nike as the kit sponsor of the Indian National Football teams.

Chinese Brews Reprise Beijing Olympics Sponsorship

December 18, 2018

Tsingtao Beer and Yanjing Beer are set to become the joint sponsors of the Beijing 2022 Olympic and Paralympic Games.

Leading Temporary Power Supplier Aggreko Strikes Tokyo 2020 Deal

December 18, 2018

British company Aggreko Events Services has become the latest sponsor for the 2020 Olympic and Paralympic Games in Tokyo.

Qatar National Bank Leverages Neymar Endorsement For Global Growth

December 15, 2018

Paris Saint-Germain’s Brazilian superstar Neymar Jr has become a global brand ambassador for Qatar National Bank (QNB).

South Asian Whisky Brand Increases Spend 3x With Cricket & Music

December 14, 2018

The whisky brand Royal Stag is a household name in India, and a dominant brand in its category. And despite a steady sponsorship investment pattern in the past…

Vivo Replaces Cloudfone As NBA’s Official Partner In the Philippines

December 13, 2018

Chinese smartphone Vivo has secured a multiyear sponsorship with the NBA in the Philippines, replacing homegrown smartphone brand Cloudfone.

Samsung Lands A Bumper US$45m CSL Shirt Sponsorship Deal, Boosting Investment In Chinese Market

December 13, 2018

Korean electronics giant Samsung has negotiated one of the biggest football shirt sponsorship deals in Asia with Chinese Super League’s (CSL) Jiangsu Suning Football Club.

Red Bull Pitches To The Dragons As It Ramps Up In Vietnam

December 6, 2018

The world's leading energy drink Red Bull has begun to increase its presence in Vietnam, but it has drifted away from its usual high-octane portfolio of adrenaline sports…