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3K Battery sponsors EPL giant Liverpool
February 2, 2012
Battery brand 3K Battery is the latest Asian based company to look towards the English Premier League to help generate awareness in its local market.
JX Nippon Oil & Energy formalise Yamaha MotoGP deal
February 1, 2012
After many weeks of speculation, JX Nippon Oil & Energy Corporation has been announced as a new major sponsor of Yamaha’s factory racing team in the MoroGP World…
Malaysia Airlines renews Le Tour de Langkawi sponsorship
January 31, 2012
Malaysia Airlines has renewed its sponsorship of Asia's largest cycling tour, the Le Tour de Langkawi, which is held in Langkawi, Kedah in Malaysia at the end of…
Beam appoints new head of emerging markets
January 30, 2012
Global spirits company and major sponsor, Beam Inc, has appointed Arthur Aroney as its managing director of emerging markets for Asia Pacific and South America (APSA).
Prudential sponsors Singapore broadway musical series
January 25, 2012
Insurance company, Prudential has become a major arts sponsor in Singapore and will partner three broadway musicals over the next three years.
Sponsors all lined up for the Philippine Open
January 24, 2012
The organisers of the Philippine Open golf tournament has signed or renewed a swag of new sponsorship deals for next month’s event.
China Southern Airlines to spend $1.8 million on Sydney Festival sponsorship
January 23, 2012
China Southern Airlines will reunite with the Sydney Festival beyond this year’s festival by beginning negotiations for a three-year deal.
Jeremy Paul to head up Omnicom's Ignition Factory
January 20, 2012
Omnicom Media Group has appointed Jeremy Paul to head up Ignition Factory, a division that assists brands develop activations that sit at the centre of their marketing campaigns.
ESPN STAR Sports expands Malaysia office
January 19, 2012
Broadcaster, ESPN STAR Sports has expanded its Malaysian team through the appointment of Anthony Yeap to the role of role of Vice President, Integrated Sales, Malaysia.
Great Eastern Life renews S League sponsorship
January 18, 2012
Singapore based insurance company, Great Eastern Life Assurance Co, has renewed its co-title sponsorship of the S League for a further two years.
GFI becomes title sponsor of HK Tens rugby tournament
January 17, 2012
Brokering group, GFI has become the title sponsor of the HKFC Tens rugby tournament and will be its major partner for the next three years.
ENEOS to replace Petronas as Yamaha MotoGP sponsor
January 12, 2012
Japanese oil brand, ENEOS, will take over from Malaysia oil giant, Petronas as a major sponsor of the Yamaha Moto GP team.
Gatorade sponsors women's golf in Malaysia
January 11, 2012
Malaysian beverage company, Permanis, has become a sponsor of the Malaysian Ladies Golf Association (Malga) and will promote Gatorade through the sponsorship.
SilkPro becomes major sponsor of the LionsXII
January 10, 2012
Singapore professional football team, LionsXII has signed a S$1 million sponsorship deal with hair care products brand SilkPro.
Starhub signs major Singapore football deal
January 9, 2012
Singapore based telecommunications and entertainment company, Starhub, has become a major partner of the Football Association of Singapore (FAS) and will be its official broadcaster and the principal…
AirAsia sponsors Queens Park Rangers away strip
January 5, 2012
AirAsia will be the away jersey sponsor of the Queens Park Rangers Premier League football club.
AirAsia extends Malaysian Formula One Team deal for a year
January 4, 2012
AirAsia has renewed its sponsorship of the 1Malaysia Formula One Racing Team for a further year.
Maybank leverages badminton sponsorship through community program
January 3, 2012
Malaysia’s largest banking and financial services company, Maybank (Malayan Banking Berhad) has leveraged its sponsorship of the Badminton Association of Malaysia (BAM) through a community initiative involving two…
Retailer Giant renews yachting Malaysian regatta sponsorship
January 2, 2012
Malaysian retailer, GCH Retail (Malaysia), through its brand Giant, has renewed its sponsorship of the Royal Langkawi International Regatta that will be held Jan 9-14 in Kuah, Langkawi.
KTM to leverage Dakar Rally in Malaysia
December 30, 2011
Motorcycle manufacture KTM is sponsoring a national forum on Malaysia called Malaysia NO1 and hopes to capitalise on the country's interest in the 2012 Dakar Rally.
Gosen increases sponsorship of Penang badminton
December 29, 2011
Japanese sports equipment and apparel company, Gosen Japan has renewed and increased its sponsorship of the Penang Badminton Association.
Dentsu sponsorship Vietnamese football
December 28, 2011
Japanese media company, Dentsu has become a major sponsor of the Vietnam Football Federation (VFF) and will pay US$1.65 to back the country's national football team for a…
Red Bull sponsors Chinese beach volleyball Olympic squads
December 27, 2011
Energy Drink Red Bull has become a major sponsor of the Chinese Beach Volleyball and will back the national teams at next year's London Olympic Games.
Vietnam condemns Dow Chemical London Olympics sponsorship
December 23, 2011
Lobby group the Vietnam Association for Victims of Agent Orange/Dioxin (VAVA) has joined India in calling for the Dow Chemical's sponsorship of next year's Olympic game to be…
Tsingtao sponsors Miami HEAT
December 22, 2011
Chinese beer company, Tsingtao has become a sponsor of the American NBA team the Miami HEAT and plans to leverage the sponsorship through a deal it has with…
Developers pull the plug on HK NYE fireworks sponsorship
December 21, 2011
Property development companies, Sun Hung Kai Properties and Henderson Land Development have ended their major sponsorships of Hong Kong’s New Years Eve celebrations which will see the event…
NADRA increases hockey sponsorship in Pakistan
December 20, 2011
Identification specialists, National Database and Registration Authority (NADRA), has increased its sponsorship of hockey in Pakistan and will be the major sponsor of an upcoming tournament between the…
Repucom expands Singapore office
December 19, 2011
Sponsorship research company Repucom International has expanded its operations in Asia by making two new senior appointments to its Singapore office.
Karbonn Mobiles sponsors SAFF Championships
December 16, 2011
Indian mobile phone manufacturer, Karbonn Mobiles has become the title sponsor of the South Asian Football Federation Cup.
Anti-tobacco movement gains strength from SEA Games no tobacco stance
December 15, 2011
A movement to ban tobacco advertising and sponsorship in Indonesia is gathering momentum in part due to the Southeast Asia Games which was hosted in the country free…
