Deals

AIA Adds Aaron Kwok to Beckham in Endorsement Team

November 30, 2018

AIA Hong Kong has launched a new campaign with Hong Kong megastar Aaron Kwok, for AIA Vitality, including a series of branded content videos and Facebook live broadcast…

Challenger Craft Beer Bira 91 Flexes Global Ambitions With ICC Deal

November 29, 2018

B9 Beverages Pvt. Ltd, the maker of Bira 91 beer, have secured a five-year global partnership with the International Cricket Council (ICC).

Puma Finally Lands K-League Kit Sponsorship

November 27, 2018

K-League club Suwon Samsung Bluewings have signed a deal with Puma which will see the sports apparel brand sponsoring the club’s kits for the upcoming season.

Shiseido Leverages On Naomi Osaka's Popularity

November 24, 2018

Tennis starlet Naomi Osaka has scored a global endorsement deal from cosmetics major Shiseido.

PSG Partners Challenger Brand Asian Bookie LoveBet

November 22, 2018

Asian online betting firm LoveBet has sealed a two-season, regional deal reportedly in the US$2m mark with Paris Saint-Germain.

Nike To Pump US$144m Into Chinese eSports Scene; 26x More Than Average Team Deal

November 21, 2018

Nike is set to sign a massive deal with the Chinese League of Legends Pro League (LPL), according to Lanxiong Sports.

Japan is finally hosting a PGA Tour tournament after sealing a six-year title sponsorship deal with Japanese online fashion retailer Zozotown.

Japan Cements Position As Asia’s Biggest Golf Sponsorship Market With Zozotown Deal

November 20, 2018

Japan is finally hosting a PGA Tour tournament after sealing a six-year title sponsorship deal with Japanese online fashion retailer Zozotown.

Chinese App Qccr.Com Clinches Landmark Deal With Kobe Bryant

November 20, 2018

Chinese automobile maintenance mobile app, Qccr.com has scored its first brand endorsement deal with NBA legend Kobe Bryant.

Haier Rescues Pakistan's Hockey World Cup Campaign

November 16, 2018

Pakistan's participation in the Hockey World Cup was in limbo until a week ago, as the nation’s hockey federation (PHF) had no funds to send the team to…