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BMW sponsors Chinese Olympic teams
March 16, 2012
German automotive manufacturer, BMW has become a major sponsor of four Chinese Olympic teams and will partner fencing, sailing, freestyle skiing and snowboarding.
Lin in talks with Volvo
March 15, 2012
Zhejiang Geely Holding Group, the company behind automotive brand Volvo, is reported to be about to sign an endorsement deal with popular New York Knicks basketball player, Jeremy…
RIM expands marketing activity in SE Asia
March 14, 2012
Industry insiders say that smart phone company , Research in Motion (RIM), is expanding its marketing programs in South East Asia.
Toyota expands AFC Deal to include Asian Qualifiers
March 13, 2012
Toyota has increased its sponsorship of the Asian Football Confederation (AFC) and will partner the AFC’s national team competition.
RSMG Insights acquires IFM Group
March 12, 2012
Sports research company, RSMG Insights, has acquired sports research agency IFM Group including the division Sports Marketing Surveys.
Queens Park Rangers deal working well for Malaysian Airlines
March 9, 2012
Malaysian Airline has said its sponsorship of the Queens Park Rangers English Premier League has significantly increased its brand awareness as a global full-service airline.
Changfeng Energy sponsors regional table tennis tournament
March 8, 2012
Energy company, Changfeng Energy will be the new major sponsor of a table tennis tournament to be played in Sanya City, the Hainan Province, China later this month.
Trax Global to spend big on athletics in Asia
March 6, 2012
Sport events company, Trax Global is in discussions with the Asian Athletics Association about becoming a major sponsor of the 2012 Asian Grand Prix series.
Paldo becomes Korean Baseball title sponsor
March 6, 2012
Korean food and beverages company, Paldo has become a major sponsor of the Korea Baseball Organisation (KBO) in a deal understood to be the largest commercial deal in…
CCM renews Malaysia Masters sponsorship
March 5, 2012
The Chemical Company of Malaysia Berhad (CCM) has renewed its naming rights sponsorship of the Impian Masters golf tournament.
BMW renews WTA Malaysian Open deal
March 2, 2012
Automotive manufacturer, BMW has renewed its naming rights sponsorship of the Women's Tennis Association Malaysian Open and for this year's tournament it will supply a fleet of BMW…
P&G expands Olympic campaign through Chinese deal
March 1, 2012
Consumer goods giant, Proctor and Gamble, has expanded its Olympic sponsorship program through a new deal with the Chinese Olympic team.
Amul sponsors Indian team for London Olympics
February 29, 2012
Asia’s largest milk brand, Amul has expanded its global sponsorship portfolio through a deal with the Indian Olympic Association (IOA) and will back the nation’s team for the…
Ogilvy Entertainment Singapore closes
February 28, 2012
Industry insiders say that the Singapore operations for Ogilvy Entertainment will soon close after being operating under the radar for about 8 months.
Bridgestone to increase marketing spend in India
February 27, 2012
Tyre company, Bridgestone has increased its marketing spend in India by about 20% industry sources say, with a greater part of the Rs 300 million budget being allocated…
Manulife sponsorship Singapore ATP Challenger series
February 24, 2012
Insurance company, Manulife has become a major sponsor of the Singapore ATP Challenger tennis tournament.
Adidas leverages Jeremy Lin's popularity in China
February 23, 2012
Adidas will heavily leverage New York Knick player Jeremy Lin through a promotion in China which will see the German apparel brand supply Knicks jerseys to over 6,700…
PEAK Sports signs deal with Miami HEAT
February 22, 2012
Chinese sports apparel and equipment company, PEAK Sports Products, has become a sponsor of the Miami HEAT National Basketball Association team.
Maxxis expands international portfolio through Knicks deal
February 21, 2012
Taiwanese tyre brand, Maxxis, has expanded its international sports sponsorship portfolio through a new deal with the New York Knicks National Basketball Association (NBA) team.
adidas does deal with Singapore Sports School
February 20, 2012
Sports equipment and apparel brand, adidas, has deepened its connection to football in Singapore through a unique deal with the Singapore Sports School.
UPS continues backing of Philippines hot air balloon festival
February 17, 2012
Logistics company, UPS was the major sponsor of the Philippine International Hot Air Balloon Fiesta that was held this month.
Asian Poker Tour back Chinese tournament
February 16, 2012
The only officially recognised poker tournament in China, China Poker Carnival (CPC), has secured Asian Poker Tour (APT) as a major sponsor of an event to be held…
Manulife sponsors grassroots skiing
February 15, 2012
Japanese insurance company, Manulife Life Insurance Company has become a major sponsor of grassroots skiing in Japan and sponsored the 49th National Junior High School Alpine Ski tournament…
Gatorade sponsors tenpin bowling in Malaysia
February 14, 2012
Energy drink brand Gatorade has become a major sponsor of the Malaysian Tenpin Bowling Congress and will be its official isotonic sports drink and partner of its national…
Karooda Group sponsors Ragama Cricket
February 13, 2012
Diversified investment company, Karooda Group, has become a major sponsor of the Ragama Cricket Club, which competes in Sri Lanka’s professional cricket competition.
Sahara renews hockey deal as it exits cricket
February 10, 2012
Major sponsor of sport in India, Sahara has renewed its sponsorship with Hockey India and is likely to sever or significantly reduce its links to cricket in the…
Herbalife expands ambassador program in India
February 8, 2012
Nutrition company, Herbalife has signed Indian squash player and women’s world number 15, Dipika Pallikal as a global brand ambassador.
Proton renews sponsorship of Le Tour de Langkawi
February 7, 2012
Malaysian automotive manufacturer, Proton, has renewed its sponsorship of Asia's largest cycling event, Le Tour de Langkawi and will be a partner it for the 17th consecutive year.
Heineken and Pattaya Mail sponsor inaugural multihull regatta
February 6, 2012
Beer brand, Heineken and local newspaper, the Pattaya Mail, were announced major sponsors of the inaugural Pattaya International Catamaran Multihull Festival that will take place in Pattaya, which…
Hero MotoCorp sponsorship Olympic hockey qualifiers
February 3, 2012
Indian motorcycle manufacturer and major sport sponsor, Hero MotoCorp has become the title sponsor for the men’s and women’s Olympic qualification hockey tournament that will be played at…
