Deals

Puma Blends Celebrity Into Digital Content In China

March 17, 2019

Puma and creative agency VMYL&R recently worked with the brand’s celebrity endorser Yang Yang on a sleek campaign to launch its 2019 classic wear in China.

Great Eastern Seals Landmark ESports Deal With Singtel

March 16, 2019

Ahead of esports' debut in the 2019 SEA Games, insurance company Great Eastern and Singtel have signed a memorandum of understanding (MOU) to support the growing esports scene…

Zalora Refreshes Branded Content Route With NBC Universal

March 8, 2019

Southeast Asian fashion e-tailer Zalora has switched NBC Universal formats by becoming the presenting sponsor of Style Me Now, a new series on the DIVA regional channel.

AirAsia Jumps On Board Malaysian Football League Hype

March 8, 2019

AirAsia has once again gone down a Football route by partnering the Malaysian Football League (MFL) to become the exclusive official airline for the 2019/20 league season.

Clinique Lands First Indian Celeb Endorsement With Radhika Apte

March 4, 2019

American skincare brand Clinique has finally secured its first celebrity endorsement deal in India with talented homegrown thespian Radhika Apte.

Nike Agrees Bumper Chinese eSports Sponsorship Deal With LPL

March 2, 2019

Nike has officially signed a game-changing, four-year partnership with the pre-eminent Chinese esports series - the League of Legends Pro League (LPL).

French Football Giant PSG Backs Indonesian Esports Team

March 2, 2019

Paris Saint-Germain have landed a deal with Indonesian Esports team Rex Regum Qeon to found a new squad to compete in the Brawl Stars series.

CSK Pockets Deal With South Indian Liquor Maker

February 23, 2019

Chennai Super Kings (CSK) have announced a deal to promote British Empire and SNJ 10000 Packaged Drinking Water, two sub-brands of the SNJ Distilleries group.

Indonesia’s Telkomsel Adds Web Series To Sponsorship/Content Portfolio

February 18, 2019

Indonesian telco Telkomsel has taken a break from the norm by creating a rom-com web series to improve its digital lifestyle experience for its customers.

Conventional First Round of Sponsors Announced For SEA Games 2019

February 14, 2019

The Philippines Senate has slashed the budget for the country’s hosting of the 2019 Southeast Asian (SEA) Games by 33% from US$142.5m to US$95m, but it wasn’t all…