Deals

Chinese Brews Reprise Beijing Olympics Sponsorship

December 18, 2018

Tsingtao Beer and Yanjing Beer are set to become the joint sponsors of the Beijing 2022 Olympic and Paralympic Games.

Leading Temporary Power Supplier Aggreko Strikes Tokyo 2020 Deal

December 18, 2018

British company Aggreko Events Services has become the latest sponsor for the 2020 Olympic and Paralympic Games in Tokyo.

Qatar National Bank Leverages Neymar Endorsement For Global Growth

December 15, 2018

Paris Saint-Germain’s Brazilian superstar Neymar Jr has become a global brand ambassador for Qatar National Bank (QNB).

South Asian Whisky Brand Increases Spend 3x With Cricket & Music

December 14, 2018

The whisky brand Royal Stag is a household name in India, and a dominant brand in its category. And despite a steady sponsorship investment pattern in the past…

Vivo Replaces Cloudfone As NBA’s Official Partner In the Philippines

December 13, 2018

Chinese smartphone Vivo has secured a multiyear sponsorship with the NBA in the Philippines, replacing homegrown smartphone brand Cloudfone.

Samsung Lands A Bumper US$45m CSL Shirt Sponsorship Deal, Boosting Investment In Chinese Market

December 13, 2018

Korean electronics giant Samsung has negotiated one of the biggest football shirt sponsorship deals in Asia with Chinese Super League’s (CSL) Jiangsu Suning Football Club.

Red Bull Pitches To The Dragons As It Ramps Up In Vietnam

December 6, 2018

The world's leading energy drink Red Bull has begun to increase its presence in Vietnam, but it has drifted away from its usual high-octane portfolio of adrenaline sports…

Accor Hotels Swings Into CNN Great Big Story Deal, Bolstering 3x Its Average Spends In Q418

December 6, 2018

Accor Hotels and CNN’s Great Big Story have launched a video series exploring architecture, art, traditions and music part across three Asian cities.

Shopee Guns For Eyeballs With K-Pop’s Blackpink Endorsement

December 4, 2018

E-retailer Shopee has agreed on a deal with K-pop group Blackpink as its first-ever regional brand ambassador, part of its partnership with YG Group in Southeast Asia and…

Tenaga Nasional Backs Malaysia's Hockey World Cup Campaign

December 4, 2018

With the Hockey World Cup in full swing, Tenaga Nasional Berhad (TNB) together with Reprise Digital Malaysia has come up with an integrated campaign supporting the national team’s…