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ASUS becomes electronic sport team sponsor
April 25, 2012
PC components company, ASUS has become the major sponsor of a Malaysian electronic sports team called TEAM Orange Esports.DotA.
AirAsia expands sponsorship portfolio with Australian MotoGP naming rights deal
April 24, 2012
Air line and prolific sport sponsor AirAsia, has expanded its global sport sponsorship portfolio by becoming the naming rights sponsor of the Australian Motorcycle Grand Prix.
Kia sponsors rugby union in Sri Lanka
April 23, 2012
Korean automotive brand Kia, has become a sponsor of rugby union in Sri Lanka and will be the major partner of a team in 2012.
Charm to sell Chinese Winter Olympic sponsorship
April 20, 2012
Chinese advertising agency, Charm Communications has become the sponsorship consultant for China's Winter Olympic sport association which includes the Chinese Skating Association (CKA), the Chinese Ski Association (CSA),…
Budweiser Porsche Carrera Cup Asia heavily leveraged in China
April 19, 2012
Beer brand Budweiser, will be the new major sponsor of Porsche Carrera Cup Asia and will heavily leverage the deal in China.
Heineken banners displayed at dog fight
April 18, 2012
Dutch beer brand Heineken had its promotional banners on display around a dog fight ring in Mongolia making it appear it sponsored the controversial sport.
Sahara becomes volleyball sponsor
April 17, 2012
Major sport sponsor, Sahara India has become a major sponsor of volleyball in India.
Carlsberg renews Malaysian Open sponsorship
April 16, 2012
Danish beer brand, Carlsberg has renewed its sponsorship of the Malaysian Open golf tournament until 2015.
Sybaritic sponsorship of Dragon Boat Festival announced
April 13, 2012
Cosmetics company, Sybaritic Inc, has become a major sponsor of the 2012 Boracay Dragon Boat International Festival that will take place in Boracay Island, Philippines later this month.
Chinese apparel deal under scrutiny in South Africa
April 12, 2012
Lobby groups in South Africa are pressuring the South African Sports Confederation and Olympic Committee (SASCOC) to abandon a $4 million sponsorship deal it has recently stuck with…
Huawei keen on rugby league in China
April 11, 2012
Chinese telecommunications company, Huawei is keen to bring rugby league to China and will use its major sponsorship of the Australian rugby league team, the Canberra Raiders, to…
Lotus F1 ends Lotus Group deal but keeps the name
April 10, 2012
Lotus F1 has ended its sponsorship relationship with Malaysian automotive company Group Lotus freeing up the team to pursue another major sponsor.
Huawei dips toe in the water by sponsoring Spanish La Liga team
April 9, 2012
Chinese telecommunications company Huawei has become a major sponsor of Spanish La Liga side Atletico Madrid.
Repucom adds social media analysis to client offering
April 5, 2012
Repucom International has added social media analysis to its range of sponsorship research offerings.
Samsung signs regional deal with Maria Sharapova
April 4, 2012
Korean consumer electronics giant, Samsung has signed a three-year deal with Russian tennis player, Maria Sharapova.
ESPN Star bags BCCI broadcast rights
April 3, 2012
The News Corporation and EPSN owned joint venture broadcaster, ESPN Star, will be the new broadcast partner of the Board of Control for Cricket in India after it…
CIMB sponsors Indonesian Masters golf
April 2, 2012
Malaysian bank and prolific Asian sports sponsor, CIMB Group, has become a major sponsor of the Indonesian Masters golf tournament.
CIMB on the lookout for next squash sensation
March 30, 2012
Malaysian bank, CIMB plans to expand its squash sponsorship program and is looking for a up-and-coming young player to appoint as a brand ambassadors.
Li Ning to focus on badminton in as it enters India
March 29, 2012
Chinese sporting equipment and apparel brand, Li-Ning, entry into the market in India is likely to see the brand quickly pick up a few major sponsorships to spearhead…
Jack Daniels sponsors Singapore Indoor Stadium
March 28, 2012
Popular whisky brand, Jack Daniels has become a major sponsor of the Singapore Indoor Stadium and will be the Official Whisky of the venue.
Micromax secures title sponsorship of Asia Cup
March 27, 2012
Organisers of the 2012 edition of the Asia Cup have signed a bevy of new sponsors and have stiched up Micromax as the naming rights sponsor of the…
Toyota sponsors Japanese rugby Union
March 26, 2012
Automotive brand Toyota, has become a major sponsor of Japanese rugby union.
Nexon sponsors the Lotte Giants
March 23, 2012
Nexon, the software company behind popular computer games, Maple Story and Kart Rider, has become a major sponsor of Korean professional baseball team, the Lotte Giants.
Toyota not happy with Kimara driving record
March 22, 2012
Automotive brand Toyota would be less than impressed with Japanese celebrity Takuaya Kimara who is a brand ambassador for the company.
Tiffany & Co renew Malaysian F1 deal
March 22, 2012
International jeweller, Tiffany & Co, has renewed its sponsorship of the Malaysian Formula One Grand Prix and will continue to provide the trophies for the first, second and…
Korean Air becomes Asian Games major sponsor
March 21, 2012
Korean Air has become an official sponsor of the 17th Asian Games that will be held in Incheon in north west South Korea, in 2014.
Volvo's Linsanity deal confirmed
March 21, 2012
Last week's speculation that Volvo was discussing an endorsement deal with New York Knicks player Jeremy Lin have been confirmed with the car brand signing a two year…
Gloops becomes MLB Japan Opening Series title sponsor
March 20, 2012
Japanese mobile phone software developer, Gloops, has become the title sponsor for Major League Baseball’s Japan Opening Series.
Acer is the latest to leverage Linsanity
March 19, 2012
Taiwan computer company, Acer Computers, has joined the list of companies keen to sponsor the New York Knicks National Basketball League team because of Jermey Lin who is…
BMW sponsors Chinese Olympic teams
March 16, 2012
German automotive manufacturer, BMW has become a major sponsor of four Chinese Olympic teams and will partner fencing, sailing, freestyle skiing and snowboarding.
