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Chinese city hopes to sell airport naming rights
June 7, 2012
Yibin City in China could become the first city in the country to grant naming rights to its airport after finalising heads of agreement to sign hard liquor…
Harlem Globetrotters slam dunk major China partnership
June 6, 2012
Iconic exhibition basketball troupe, the Harlem Globetrotters has signed dairy products company Inner Mongolia Mengniu Dairy Industry as a major international sponsor.
GMs ManU deal to be leveraged in China next month
June 5, 2012
The General Motors (GM) major sponsorship of English Premier League Club, Manchester United will be heavily leveraged in China where the club is said to have over 100…
Hyundai back Chinese football as Makita and Toyota renew AFC deals
June 4, 2012
Korean automotive giant, Hyundai has become a major sponsor of the Chinese Football Association in a deal said to be worth $6.3 million a year for four years.
Epson renews AFC sponsorship
June 1, 2012
Office equipment company, Epson has renewed its sponsorship of the Asia Football Confederation for a further four years.
Sahara stumps bidders with Bangladesh cricket offer
May 31, 2012
Major Indian conglomerate, Sahara Group, has offered the Bangladesh Cricket Board $9.4 million to be the national team's major sponsor for the next four years.
Barclays won't renew Singapore Open sponsorship
May 30, 2012
Major financial services company Barclays will no longer have naming rights to the Singapore Open golf tournament, but according to the head of the Singapore Golf Association, the…
100PLUS sponsors Singapore Indoor Stadium
May 29, 2012
Popular Isotonic drink brand, 100PLUS, has become the Official Sports Drink of the Singapore Sports Hub and the Singapore Indoor Stadium.
Sahara might consider Bangladesh cricket sponsorship
May 28, 2012
Major Indian conglomerate and major sponsor of sports, Sahara Group might extend its sponsorship in cricket to include a major deal with the Bangladesh national team.
JCB to sponsor women's golf in China
May 25, 2012
Japanese payment company, JCB International has become an official sponsor of the China LPGA Tour. Â
Norton Rose Group sponsors arts festival touring China
May 24, 2012
Law firm, Norton Rose Group is the major sponsor of UK Now, a major arts festival to be held in China.
Volvik steps up to title sponsor new golf tournament
May 23, 2012
Korean golf ball manufacturer Volvik has become the title sponsor of a new golf tournament to be played at the Hildesheim Country Club in Chungchung Korea next month.
MasterCard keen to reschedule European Champions League to suit Asia
May 22, 2012
Credit card company and major sponsor MasterCard International is keen to see the UEFA Champions League final played at a more Asia friendly time but a move is…
AirAsia renews and expands QPR deal
May 21, 2012
AirAsia has renewed and expanded its sponsorship of English Premier League club, the Queens Park Rangers for a further year.
Jeju Air sponsors Big Bang Asian tour
May 18, 2012
South Korean budget airline, Jeju Air has made popular Korean boy band, Big Bang a brand ambassador.
Courts sponsorship Liverpool FC soccer camps
May 17, 2012
Singapore based electronics and homeware retailer, Courts has become a sponsor of English Premier League club, Liverpool FC and will partner its International Academy Soccer Schools.
Maxis signs as major Malaysian badminton sponsor
May 16, 2012
Malaysian mobile phone company, Maxis, has become a major sponsor of the Badminton Association of Malaysia (BAM) in a two-year, multi-million dollar deal.
Nike extends AFC sponsorship
May 15, 2012
Footwear sports apparel and equipment giant, Nike has renewed its sponsorship of the Asia Football Confederation for at least four years.
iFast Global Prestige to sponsor Singapore Karting Challenge
May 11, 2012
Financial advisory company, iFast Global Prestige will be the naming rights sponsor of the Singapore Corporate Karting Challenge which will be held at the Jurong Speedway in November.
Trax Global reneges on Asia Athletics deal
May 10, 2012
Event company, Trax Global appears to be reneging on its promise to inject significant funding into the Asian Athletics Association by becoming a major sponsor of the 2012…
JinkoSolar renews Valencia sponsorship for two years
May 9, 2012
Chinese solar power company, JinkoSolar has renewed its sponsorship of Spanish professional football club, Valencia Club de Futbol.
Emirates expands Arsenal sponsorship through tour deal
May 8, 2012
Airline Emirates will be leveraging its sponsorship Arsenal by sponsoring the English Premier League club's summer tour of Africa and Asia.
Yeo's weighing up options with S-League
May 7, 2012
Beverage company, Yeo Hiap Seng Limited, commonly known as Yeo's, is negotiating with the Football Association of Singapore about the renewal of its co-title sponsorship of the S-League.
Brilliance BMW hire former Volvo China sponsorship head
May 4, 2012
The head of sponsorship for Volvo Cars China, Marketing Director, Sun Wei has left the Swedish auto manufacturer to take up a similar role with Brilliance BMW.
ASRock sponsorship StarCraft II tournament
May 3, 2012
Popular computer motherboard brand, ASRock has become a major sponsor of the Asia StarCraft II Professional Team Invitational Tournament (ASiT) that will run from the end of April…
Wurth Group sponsorship Team China Basketball
May 2, 2012
Hardware wholesaler, Wurth has become a major sponsor of Team China Basketball in a deal brokered by the Chinese Basketball Association's exclusive global marketing partner, Infront Sports &…
YesStyle looks abroad for brand expansion
May 1, 2012
Hong Kong based online fashion retailer, YesStyle is looking outside of Asia to expand its brand and has become a sponsor of the Korean Music Festival that will…
Gucci sponsors Korean National Trust
April 30, 2012
Italian brand Gucci, has become a major sponsor of National Trust Korea in a five-year deal that will see the luxury fashion brand help in the preservation of…
Chang finalises Real Madrid deal and now looks to Barcelona
April 27, 2012
Thai Beverage Plc has become a major sponsor of Spanish football club, Real Madrid, and will promote its Chang beer brand through the sponsorship.
2011 Asian sponsorship spend down due to lack of Mega Events
April 26, 2012
The upcoming Asia Sponsorship News Annual Report 2011 says that sponsorship spending was down 12% due to the absence of major events such as China's World Expo and…
