Deals

AirAsia Jumps On Board Malaysian Football League Hype

March 8, 2019

AirAsia has once again gone down a Football route by partnering the Malaysian Football League (MFL) to become the exclusive official airline for the 2019/20 league season.

Clinique Lands First Indian Celeb Endorsement With Radhika Apte

March 4, 2019

American skincare brand Clinique has finally secured its first celebrity endorsement deal in India with talented homegrown thespian Radhika Apte.

Nike Agrees Bumper Chinese eSports Sponsorship Deal With LPL

March 2, 2019

Nike has officially signed a game-changing, four-year partnership with the pre-eminent Chinese esports series - the League of Legends Pro League (LPL).

French Football Giant PSG Backs Indonesian Esports Team

March 2, 2019

Paris Saint-Germain have landed a deal with Indonesian Esports team Rex Regum Qeon to found a new squad to compete in the Brawl Stars series.

CSK Pockets Deal With South Indian Liquor Maker

February 23, 2019

Chennai Super Kings (CSK) have announced a deal to promote British Empire and SNJ 10000 Packaged Drinking Water, two sub-brands of the SNJ Distilleries group.

Indonesia’s Telkomsel Adds Web Series To Sponsorship/Content Portfolio

February 18, 2019

Indonesian telco Telkomsel has taken a break from the norm by creating a rom-com web series to improve its digital lifestyle experience for its customers.

Conventional First Round of Sponsors Announced For SEA Games 2019

February 14, 2019

The Philippines Senate has slashed the budget for the country’s hosting of the 2019 Southeast Asian (SEA) Games by 33% from US$142.5m to US$95m, but it wasn’t all…

Volkswagen Maintains Sponsorship Budget Skew In India

February 13, 2019

Through its content offerings, Volkswagen Motorsports India’s property, Ameo Cup, has resonated with sport fans across the country.

Coca-Cola Makes Statement With Major Cricket Deal; Crushes Pepsi’s Dominance

February 3, 2019

The International Cricket Council (ICC) has announced a major five-year deal with Coca-Cola and in doing so, the beverage has traded places with its main rival, dramatically.