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Rakuten Adds Davis Cup to Its Portfolio
June 6, 2019
Japanese e-commerce giant Rakuten has inked a multi-year deal with the International Tennis Federation (ITF) to become the global presenting partner of the revamped Davis Cup.
Naomi Osaka’s Global Appeal Makes Her An Easy Choice For Mastercard
June 2, 2019
Mastercard has secured Japanese tennis player Naomi Osaka as one of its global ambassadors, reflecting the opportunity the brand sees in Asia.
Baijiu Brand JNC Partners Manchester City
June 1, 2019
Premier League champions Manchester City have entered into a ground-breaking multi-year partnership with Chinese spirits brand JNC.
China’s NetEase Collaborates With Marvel: Eyes Global Ambitions
May 24, 2019
Chinese gaming and media streaming platform NetEase is collaborating with Marvel on original entertainment offerings for China and then the world.
Oppo/Vivo sibling OnePlus Uses Downey Jr To Woo India & China
May 23, 2019
Chinese smartphone brand OnePlus - the sister of Oppo and Vivo - has created a campaign to tie in with its OnePlus 7 and OnePlus 7 Pro launches,…
WWE Partners Noodle Giant In Could-Only-Be Japan Campaign!
May 21, 2019
Of all the US franchises based in Asia, arguably none has as much regional appeal pull as WWE. The Wrestling platform has largely focussed on events and content…
7-Eleven Makes First Mobile Gaming Move (Philippines)
May 16, 2019
7-Eleven has launched a marketing campaign in the Philippines, for the first time involving a collaboration with a mobile game, Mobile Legends.
Mysterious Chinese Startup Secures Southampton Shirt Deal
May 14, 2019
English Premier League (EPL) club Southampton have announced a Chinese startup, still effectively in stealth phase, as their new main sponsor.
Gillette Back (Hairless?) Chinese eSports Stars To Reframe Market Shrinkage
May 11, 2019
The world's leading razor brand, Gillette, has launched a marketing campaign with a basket of five Chinese eSports professionals... but do any of them really shave?!
New Ride-Hailing Firm Backs Vietnam Football To Raise Brand Awareness
May 7, 2019
In an ambitious bid to raise brand awareness in Vietnam's competitive ride-hailing category, local start-up Be Group is backing the Vietnam Football Federation in a three-year deal.
