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Protest about World Baseball Classic sponsorship revenue distribution
July 23, 2012
Japanese professional baseball players are calling for a greater share of revenue generated by the 2013 World Baseball Classic and have threatened to boycott the quadrennial International Baseball…
Panasonic continues backing of victorious Tokai University
July 20, 2012
Consumer electrical goods manufacturer, Panasonic has become the major sponsor of Tokai University's solar car team competing at the South African Solar Challenge 2012 (SASC), the longest distance…
Eight billion reasons to be involved with the Olympics
July 19, 2012
The London Games will break the $8 billion revenue barrier over its four-year cycle, in part due to a 52% rise in the value of the Games' media…
Yingli to leverage FC Bayern Munchen deal in Beijing
July 18, 2012
Leading Chinese solar energy company, Yingli Green Energy will leverage its sponsorship of German professional football club, FC Bayern Munchen by bringing the team to Beijing to play…
Garuda Indonesia becomes Liverpool sponsor
July 17, 2012
Indonesian airline, Garuda has become the latest airline from Asia to sign an English Premier League club sponsorship.
UPS Japan renews Team TAISAN deal
July 16, 2012
International shipping company, UPS has renewed its sponsorship of Japanese touring car team, Team TAISAN.
Diageo to promote entire portfolio through Shanghai trade show
July 13, 2012
Liquor brand Diageo's interest in the Chinese travel market could open up new sponsorship opportunities for rights holders in the country.
Yonex spends S$2.65 million on Singapore National Games deal
July 12, 2012
Sport apparel brand, Yonex has signed a S$2.65 million sponsorship agreement with the Singapore National Games (SNG) to become the inaugural event's main sponsor and official apparel provider.
IOC keen to sign Chinese TOP deal
July 11, 2012
The International Olympic Committee is hoping a Chinese company will join its TOP sponsorship program for the next instalment of the Games.
Wine brand credits sponsorship for return top position
July 10, 2012
Pernod Ricard wine brand Jacob's Creek has attributed an increased investment in sponsorship as a major factor in its return to become the leading wine brand in terms…
Energy drinks compete for brand presence in Korean esports sector
July 9, 2012
The electronic gaming scene in Korea has recently been given a boost with popular energy drink Red Bull and major corporation Lotte signing major sponsorship deals with leading…
HSBC to leverage Hong Kong rugby with help of Waratahs
July 6, 2012
HSBC will leverage its sponsorship of the Hong Kong Rugby Football Union through a new initiative that involves Australian based Super Rugby franchise, the Waratahs.
Li Ning to spend 2 billion yuan on Chinese basketball
July 5, 2012
Industry insiders say that Chinese sports apparel company Li Ning will spend between 1.5 and 2 billion yuan sponsoring the China Basketball Association.
Kia renews Philippine football sponsorship
July 4, 2012
Korean automotive giant Kia has renewed its sponsorship of the Philippine Men's football team and will leverage the deal during the team's upcoming international tour.
Treasure Hunt has no trouble finding sponsors
July 3, 2012
A treasure hunt competition by Kuala Lumpur newspaper, New Sunday Times has secured a bevy of sponsorship keen to leverage the popular initiative.
Abacus becomes Asia Tour sponsor
July 2, 2012
Abacus has made moves into golf in Asia through a new deal that will see the Swedish sportwear company become the official apparel partner of the Asian Tour.
Rights holders should question value of intrusive on-field ads
June 29, 2012
Rights holders should question the value of intrusive on-field and mid-event advertising that might damage their relationship with fans, according to specialist sponsorship consultant Kim Skildum-Reid.
ING sponsor softball in Malaysia
June 28, 2012
Softball in Malaysia has received a major boost after financial services company, ING Insurance Berhad, became a major sponsor of the country's national championship.
QPR Builds on Asian Roots with an ASEAN Tour and Sponsor Outreach in Korea
June 26, 2012
Tony Fernandes, the owner of English Premier League club Queens Park Rangers, is looking to build on the club's new Asian roots by reaching out to markets that…
WTA signs two new sponsors
June 26, 2012
Professional women's tennis player association WTA has signed two new commercial deals that will strengthen its presence in Asia.
Maybank sponsors Asian golf development tour
June 25, 2012
Malaysia’s largest banking and financial services company, Maybank (Malayan Banking Berhad) has increased its sponsorship of golf through a deal as the title sponsor of new Asian Development…
Zhen-Ao Group becomes Weightlifting Federation partner
June 22, 2012
Chinese biotech company, Zhen-Ao Group has become a major sponsor of the International Weightlifting Federation.
Casio back emerging Japanese drifter
June 21, 2012
Watch and timing technology company, Casio has become a major sponsor of Japanese race car driver Ken Gushi and will also back his team, the G-Shock – Kumho…
YesStyle sponsors Hong Kong K Pop festival
June 20, 2012
Hong Kong based online fashion retailer, YesStyle and YesAsia will be sponsors of the K-Pop Festival - Music Bank Hong Kong 2012.
Singha renews Asian Tour sponsorship
June 19, 2012
Beer brand Singha Beer has renewed its sponsorship of the Asian Tour for two years and will remain the Official Beer of golf in Asia.
Ebchip sponsors Tanjong Pagar United FC
June 18, 2012
Singapore based office IT equipment company, Ebchip Asia Pacific has become a sponsor of the Tanjong Pagar United Football Club that competes in the S League.
Li Ning praises Chinese basketball as it renews sponsorship
June 15, 2012
Sports equipment and apparel company Li Ning has renewed its sponsorship of the Chinese Basketball Association for a further five years.
Yeo's concerned over dwindling S-League crowds
June 14, 2012
Insiders say that soft-drink brand Yeo's has put the Football Association of Singapore on notice as it reviews its co-title sponsors of the S-League.
Chinese companies avoid Euro 2012
June 13, 2012
A Chinese based corporate hospitality agent for Union of European Football Associations' Euro 2012 says that corporate interest in the tournament from Chinese companies is lower than expected.
Mercedes-Benz sponsors golf in China
June 12, 2012
German vehicle manufacturer, Mercedes-Benz, has become a sponsor of the China Golf Association and will back the national golfing teams.
