Deals

Wanda Group Builds A Long-Term Partnership With FIBA

September 3, 2019

Buoyed by basketball fever in China, Wanda Group has recently extended its partnership with The International Basketball Federation (FIBA) until 2031.

Lego and CNN’s Great Big Story Inspire With Female Youth Centric Branded Content Campaign

September 1, 2019

CNN’s Great Big Story, and the Lego Group have collaborated on Play Her Way, a short-form, branded content series across Asia-Pacific.

Budweiser Lights Up EPL Coverage on Star Sports: Increases Depth in Football

August 23, 2019

Budweiser 0.0, AB InBev's new 'lite' non-alcoholic beer, is partnering Star Sports to deepen their relationship with European football, especially the Premier League.

German Luggage Brand Rimowa Takes The Familiar Mini-Movies Route In China

August 23, 2019

Chinese concert pianist Yuja Wang is the latest celebrity to team up with German luggage brand Rimowa in a short film celebrating its 120th anniversary.

Volkswagen "Believes in the Power of Good Content"

August 17, 2019

Global auto brand Volkswagen is still a challenger in Asia, and its latest content play in India is a reflection of how its spending cleverly in the channel…

Asics Experiments With Non-Sport Celeb Endorsement In Southeast Asia

August 17, 2019

Japanese sport brand Asics has announced K-pop group Kard as its new brand ambassador across Southeast Asia, focusing on social media exposure.

Shopee Sustains Sponsorship Shopping Spree With Ronaldo

August 15, 2019

E-commerce platform Shopee, which is available across Southeast Asia and Taiwan, has signed Cristiano Ronaldo as a celebrity endorser.

Asian Bookie Yabo Sport Joins Manchester United’s Global Portfolio

August 15, 2019

Manchester United have added Asian betting brand Yabo Sport to their portfolio of global commercial partners earlier this month.

Puma Seals Its Asian Basketball Deal; Follows Global Strategy

August 13, 2019

Puma has scored its first basketball sponsorship deal in Asia, after signing Chinese basketballer Zhao Jiwei on an endorsement deal reportedly worth US$500k.