Deals

Oppo Goes To Wimbledon; Focus Shifts To Major International Sport Platforms

April 28, 2019

In an inevitable move, Chinese smartphone brand Oppo has become the first Asian brand to partner The All England Lawn Tennis Club (AELTC), home of the Wimbledon Championships.

Lenovo Focusses Once More on SEA eSports

April 19, 2019

Electronics and computer hardware maker Lenovo has once again declared its focus on eSports in the Asia region, through a deal with the Singaporean eSports organisation Resurgence.

TCL Backs Another Inspirational ESPN Branded Content Series

April 12, 2019

TCL, the world’s third largest television brand, has reignited its partnership with ESPN, backing “Born A Legend” a new branded, short-form video content series.

Nike Usurps Adidas For Tennis Star Naomi Osaka

April 9, 2019

Women’s tennis sensation Naomi Osaka has negotiated a fresh sponsorship deal with Nike, ending her association with Adidas.

Marriott Reprises Humorous HK Sevens Campaign; Overall Portfolio Grows

April 5, 2019

With Hong Kong Rugby Sevens fever gripping the Chinese territory, creative agency Ogilvy has created another quirky new campaign for sponsor Marriott International.

Erratic Mentholatum Returns To Familiar Territory With Celebrity Endorsements

April 3, 2019

FMCG skincare and pharmaceutical brand Mentholatum have negotiated celebrity endorsement deals with a contrasting pair of celebrities from the world of basketball and acting.

Indian E-Fashion Tailer & Apparel Brand fbb Freshens Up Image With Local Rapper

April 3, 2019

Indian conglomerate Future Group’s e-fashion arm fbb has leapt onto the local hip hop bandwagon by collaborating with rapper Naezy.

Puma Blends Celebrity Into Digital Content In China

March 17, 2019

Puma and creative agency VMYL&R recently worked with the brand’s celebrity endorser Yang Yang on a sleek campaign to launch its 2019 classic wear in China.

Great Eastern Seals Landmark ESports Deal With Singtel

March 16, 2019

Ahead of esports' debut in the 2019 SEA Games, insurance company Great Eastern and Singtel have signed a memorandum of understanding (MOU) to support the growing esports scene…

Zalora Refreshes Branded Content Route With NBC Universal

March 8, 2019

Southeast Asian fashion e-tailer Zalora has switched NBC Universal formats by becoming the presenting sponsor of Style Me Now, a new series on the DIVA regional channel.