Deals

Singha Extends Long-Term Chelsea FC Partnership

July 11, 2019

Premier League club Chelsea have extended their long-running partnership with Thailand’s Singha Beer until 2022.

Alipay Poised To Invest US$145m Into Chinese Women’s Football

July 10, 2019

Chinese payment platform Alipay has announced plans to invest one billion yuan (US$145.4 million) over the next decade to develop women’s football in China.

Major League Baseball (MLB) Eyes Expansion In India

July 6, 2019

Major League Baseball (MLB) is now eyeing expansion in India to try and sway the nation’s cricket-mad fans into following baseball.

Chinese Tech Giant Lenovo Becomes Inter Milan’s Global Technology Partner

July 5, 2019

Serie A football club Inter Milan have secured a sponsorship agreement with Lenovo as their global technology partner.

All Nippon Airways (ANA) Backs CNN’s Tennis Show Open Court

July 4, 2019

Japan's largest carrier, All Nippon Airways (ANA), is backing CNN’s tennis-themed show Open Court, ahead of the Toyko 2020 Summer Olympics.

Google's Lands Their Biggest Sponsorship in Asia: Tokyo 2020

July 2, 2019

The Japanese arm of Google has joined the burgeoning list of domestic companies backing the upcoming Tokyo 2020 Olympic and Paralympic Games.

eTailer Set For Online Reality Show To Find India’s Next Fashion Influencer

June 27, 2019

Indian fashion e-commerce platform Myntra will collaborate with Times Network's entertainment channel, Zoom, to create a reality show, Myntra Fashion Superstar.

Fun88 Banks On Kobe Bryant’s Legacy For Its Latest Endorsement Deal

June 26, 2019

Asia’s leading online bookmaker Fun88 has announced a deal with basketball legend Kobe Bryant as it expands across the globe.

Men's Skincare Brand Breaks Out Of Japan With PSG

June 21, 2019

Reigning Ligue 1 champions Paris Saint-Germain (PSG) have bagged a new regional partnership in Asia with Japanese men’s skincare brand Bulk Homme.

Tiger Beer Gets Busy With A Brace Of Partnerships In Southeast Asia

June 17, 2019

Tiger Beer, Singapore's domestic beer, has penned a couple of 'big idea' partnerships in Southeast Asia (and beyond) in the past month. One as a pure brand play;…