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AirAsia Seals Major ASEAN Football Federation (AFF) Deal
December 3, 2024
In a deal brokered by Sportfive, AirAsia has become the exclusive Official Airline of the ASEAN…
Swiss Luxury Watchmaker Rolex Cements WTA Partnership
December 2, 2024
With women’s tennis rising in popularity, Swiss luxury watchmaker Rolex has cemented its partnership with the…
Glenfiddich Backs Aston Martin Aramco Formula One (F1) Team
November 29, 2024
William Grant & Sons owned Glenfiddich has secured a multi-year deal with the Aston Martin Aramco…
Durex Continues Run Of Cheeky Branded Content Campaigns In China
November 28, 2024
Global condom giant Durex continues its tried-and-tested tongue-in-cheek social media campaign messaging in China with its…
Chinese Consumer Electronics Giant Haier Backs The Australian Open
November 27, 2024
Chinese consumer electronics company Haier has negotiated a deal to become the new official TV and appliance partner…
RBL Bank Banks On Chess Starlet Gukesh Dommaraju’s Endorsement
November 26, 2024
Indian private bank RBL Bank has struck an endorsement deal with homegrown chess prodigy Gukesh Dommaraju.…
Pepperstone Partners the Ultimate Fighting Championship (UFC) In Asia
November 25, 2024
Melbourne based online forex trading platform Pepperstone has negotiated a fresh sponsorship deal with the Ultimate…
Hockey India League (HIL) Franchise Gonasika Banks On Sanjay Dutt To Raise Brand Awareness & Engagement
November 22, 2024
The men’s hockey franchise will leverage on the star power of the 65-year-old actor, one of the most…
SailGP Continues Securing Major Sponsorship Deals
November 21, 2024
Sail GP has sealed partnerships with two of the world’s biggest brands for its respective categories. …
World Pickleball Championship Nets A Roster Of Sponsors
November 20, 2024
We take a deep dive into the sponsors which have backed the recently concluded inaugural World…
Japanese Automobile Maker Honda Motor Secures World Athletics Deal
November 19, 2024
Japanese automobile maker Honda Motor Co. Ltd has clinched a partnership deal with World Athletics. The…
Tech Giant IBM Partners Ultimate Fighting Championship (UFC) In A Global Deal
November 18, 2024
Tech giant IBM has clinched a clever landmark partnership with the Ultimate Fighting Championship (UFC). The…
Electric Vehicle Pioneer Tesla Scores Landmark Celebrity Endorsement In Asia
November 15, 2024
Electric vehicle maker Tesla, which stays clear from celebrity endorsements, has made a concerted move to…
Nestlé Clinches Landmark Formula 1 Global Partnership
November 14, 2024
FMCG giant Nestlé has clinched a landmark multi-year partnership with Formula 1, the biggest motorsport championship series in…
Japan’s Leading Motorcycle Maker Kawasaki Partners Tour de France
November 13, 2024
Leading Japanese motorcycle maker Kawasaki has become an official partner of the Tour de France, the…
Indian Brokerage Platform SMC Global Nets Landmark Deal With Team India
November 12, 2024
Indian online share trading and brokerage platform SMC Global has become an associate partner for the…
Asian online bookie K8 Partners La Liga Club Atletico Madrid
November 11, 2024
In what is turning out to be a norm in the football sponsorship industry, Asian online…
South Korean Conglomerates Latch Onto Films To Raise Brand Awareness
November 8, 2024
In recent years, there has been a burgeoning trend of major South Korean companies latching onto…
Senco Gold & Diamonds Banks On Bollywood Star Kartik Aaryan’s Endorsement
November 7, 2024
Indian jeweller Senco Gold & Diamonds has teamed up with rising Bollywood star Kartik Aaryan as…
Saudi Arabian Mining Giant Ma’aden Teams Up With Aston Martin Aramco F1 Team
November 6, 2024
Saudi Arabia’s biggest mining and metals company, Ma’aden, has secured a fresh multi-year global partnership with…
Konami Taps Indian Gamers With Nodwin Gaming Collab
November 5, 2024
Gaming behemoth Konami has recently collaborated with India’s Nodwin Gaming, a Gen-Z entertainment and esports organisation…
South Korean Furniture Maker FURSYS Group Scores Spurs Deal
November 4, 2024
Leading South Korean furniture and office solutions provider FURSYS Group has clinched a deal with Premier…
Gen Z Brand Fairrie Collaborates With Moonton Games
November 1, 2024
Thai-Swiss jewellery, watch and eyewear brand Fairrie is all poised to back Chinese game maker Moonton…
Puma Seals Endorsements From Team India Duo
October 31, 2024
Fresh off stellar individual performances at the recent ICC Women’s T20 World, Puma has secured celebrity…
Gulf Oil Deepens F1 Williams Racing Deal
October 30, 2024
Gulf Oil International Ltd has deepened its ties with F1 team Williams Racing, extending its multi-year…
HSBC Extends Long-Term Partnership With DP World Tour
October 29, 2024
HSBC has renewed its title sponsorship of the DP World Tour leg in Abu Dhabi. Under…
Japan’s ABeam Consulting Renews Manchester City Deal
October 28, 2024
Reigning Premier League champions Manchester City have renewed their partnership with ABeam Consulting, a leading management…
Snickers Scores CR7 Led Saudi Pro League (SPL) Al Nassr FC Global Partnership
October 25, 2024
Popular chocolate brand Snickers has scored a global partnership with Saudi Pro League (SPL) club Al…
Indian Rap Reality Show MTV Hustle Is A Hit With Sponsors
October 24, 2024
MTV Hustle, a highly popular rap reality show from India in its fourth season, has secured…
Pharma Giant Pfizer Collaborates With Shanghai Fashion Week
October 23, 2024
During the recent Shanghai Fashion Week, Pfizer dived into a novel fashion show themed “Make Invisible…
