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Bayer Leverkusen to create Asian focused broadcast
September 4, 2012
German professional men's football club, Bayer Leverkusen plans to introduce a separate television feed for its matches and plans to target Chinese and Japanese advertisers through the new…
Coca-Cola most recalled brand following strong digital strategy
September 3, 2012
Coca-Cola enjoyed a 61% spontaneous brand awareness among Chinese consumers as a result of its London Olympic Games sponsorship, according to research consultancy R3.
Godrej Appliances becomes Tour de India title sponsor
August 31, 2012
Indian electronic consumer goods manufacturer, Godrej Appliances has become the title sponsor of the Tour de India (TDI).
DLF to end IPL title sponsorship as rates skyrocket
August 30, 2012
Real estate development company, DLF has announced that it will end its naming rights sponsorship of the Indian Premier League T20 cricket tournament which it has sponsored for…
Hyundai rewards archers with cash bonanza
August 29, 2012
Hyundai has rewarded two Korean Olympic gold medallists with a major cash reward for their efforts at the London Games.
MRF considers international expansion of motorsport program
August 29, 2012
Indian tire manufacturer, MRF (Madras Rubber Factory), has said that it plans to expand its motor sport sponsorship portfolio with more deals outside of its home country.
YesStyle and YesAsia expand Wonder Girls sponsorship
August 27, 2012
Hong Kong based online fashion retailer, YesStyle and YesAsia expanded its sponsorship of popular K-pop girl group Wonder Girls by including the backing of the Singapore leg of…
Spurs sign Asian Gambling Partner
August 24, 2012
English Premier League clubs' appetite for Asian sponsorship partners continues unabated with Tottenham Hotspur the latest to leverage the growing interest of the League in Asia.
Anglian Holdings becomes Durand Cup sponsor
August 23, 2012
London based conglomerate, Anglian Holdings, has stepped up to become the major sponsor of India's oldest football tournament, the Durand Cup, in an eleventh hour deal.
The Venetian Macao becomes Macau Open sponsor
August 22, 2012
The Venetian Macao Resort Hotel has made its first foray into professional golf sponsorship through a new title deal with the Macau Open tournament.
AXA, Canon and DHL back SME sitcom
August 21, 2012
Insurance company AXA Affin General Insurance, electronic equipment company Canon Malaysia and logistics company DHL Express have sponsored a Malaysia sitcom produced by niche media company, Malaysia SME.
ASICS sponsors Penang Bridge Marathon
August 20, 2012
Footwear and apparel company, ASICS, will be the new apparel sponsor of the Allianz Penang Bridge International Marathon.
Medals from less popular sports provide unexpected extra boost for sponsors
August 17, 2012
Sponsors of lesser popular Olympic sports in Korea are claiming significant success from their marketing campaigns after the Korean Olympic team returned home with a high number of…
Giant sponsors K-Pop starlets
August 16, 2012
Major retail chain Giant, has become a title sponsor of Singapore-Korean girl pop group, Skarf, in deal brokered by marketing agency, Parallel Media Group.
Kosmopolito Hotels sponsors Asian Youth Orchestra
August 15, 2012
Hotel operator, Kosmopolito Hotels International, has become a major sponsor of the Asian Youth Orchestra and has contributed HK$40,000 in funding to the 104 member orchestra.
Expedia becomes EPL major sponsor
August 14, 2012
The appeal of the English Premier League in Asia will be leveraged by online travel website Expedia which has signed a deal to become the sponsor  of competition…
Rado becomes Malaysian Open sponsor
August 13, 2012
The Malaysian Open has announced Swiss watch manufacturer Rado as a sponsor of the tennis tournament.
Mahindra & Mahindra sponsors Sri Lanka Twenty20
August 10, 2012
Vehicle manufacturer, Mahindra & Mahindra has become the inaugural title sponsor of the Sri Lanka Premier League (SLPL) in an eleventh hour deal.
Linsanity hits Taiwan this week, China next
August 9, 2012
A four-day Taiwan visit by NBA player Jeremy Lin has been heavily leveraged by the player's sponsors Adidas, Nike and Volvo.
Karbonn Mobiles becomes Champions League Twenty20 naming rights sponsor
August 8, 2012
Indian mobile phone manufacturer, Karbonn Mobiles has become the new naming rights sponsor of the Champions League Twenty20 that will be played in South Africa later this year.
GAC Pindar sponsors Royal HK Yacht Club
August 7, 2012
Shipping company GAC Pindar has become the official shipping and logistics partner of the Royal Hong Kong Yacht Club.
ANTA Sports seeks growth through Chinese basketball
August 6, 2012
The marketing benefits of a Chinese Olympic Committee sponsorship was not enough to overcome economic conditions for Chinese sports apparel company, ANTA Sports Products which has posted a…
Edison Chen becomes Evisu ambassador
August 3, 2012
Controversial Hong Kong celebrity Edison Chen, has been appointed as a Asia Pacific brand ambassador for Japanese denim label, Evisu.
Manulife Vietnam directly funds Vietnamese Olympians
August 2, 2012
Manulife Vietnam has contributed VND 200 million in additional funding as part of its sponsorship of Vietnam's Olympic team for the London Games that started this week.
Two South Korean companies sign deals with Bundesliga club
August 1, 2012
German professional men soccer club Hamburger SV has secured to new sponsors during its tour of South Korea.
Tianda Pharmaceuticals leverages China / Australia arts partnership
August 1, 2012
Hong Kong based pharmaceutical company, Tianda Pharmaceuticals is leveraging its sponsorship of the Xinghai Conservatory of Music in Guangzhou by backing a new partnership between the music organisations…
Chinese companies receive brand boost from Olympic sponsorships
July 31, 2012
Chinese companies are benefiting from increased brand awareness because of their Olympic sponsorship campaigns according to new research from Ipsos Digital Research.
Acer still mum on future of Olympic sponsorship
July 31, 2012
Taiwanese computer company Acer is yet to indicate if it will remain in the TOP Olympic sponsorship program once its current deal comes to an end at the…
Sime Darby renews LPGA tournament naming rights
July 30, 2012
Malaysian multinational Sime Darby has renewed is naming rights sponsorship of LPGA Malaysia for three years.
Korean Air sponsors boxing to help internationalise the sport
July 30, 2012
South Korean airline, Korean Air has become a major sponsor of the International Boxing Association and heavily leveraged the new deal in the lead up to the London…
