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Man Group refocuses its Arts Sponsorships
October 18, 2012
Financial services company, Man Group, has not renewed its major sponsorship of Asia's most prestigious prize for literature, The Asian Literary Prize.
Red Devils sign Japanese soft drink deal
October 18, 2012
Japanese soft drink manufacturer Kagome has become a major sponsor of the Manchester United English Premier League club.
TLC88.com to leverage Sunderland's Asia fan base
October 18, 2012
Online betting and gaming company, TLC88.com is the latest company to sponsor an English Premier League club and leverage its interest in Asia.
Nissan backs Habitat for Humanity project
October 12, 2012
Japanese car manufacturer, Nissan Motor Co has become a major sponsor of Habitat for Humanity and has committed $1 million to the cause.
Li Ning signs endorsement deal with Wade
October 11, 2012
Li Ning has expanded its basketball sponsorship portfolio through a new deal with two-time NBA Champion, Dwyane Wade.
Korea F1 safe for now: race organiser
October 10, 2012
The Korean Formula One Grand Prix is set to remain part of the sport's fixture up until 2016 despite media reports that its race organiser is concerned about…
Payday looming for Malaysia Football
October 8, 2012
Football in Malaysia is about to get a boost with confirmation that the Football Association of Malaysia is close to finalising a few major sponsorship deals for its…
All Nippon Airways becomes Tokyo 2020 bid partner
October 5, 2012
Japanese airline, All Nippon Airways has become an official bid partner for Tokyo's bid to host the 2020 Olympic and Paralympic Games.
PPB and FFM sponsored Malaysian half marathon
October 4, 2012
Property development and investment company, PPB Group and its flouring milling subsidiary FFM Group were major sponsors of the PJ Half Marathon that was held around the Petaling…
SriLankan Airlines renews major Japanese cricket sponsorship
October 3, 2012
Sri Lanka's national carrier, SriLankan Airlines will continue its major sponsorship of cricket in Japan through a new major deal with the Japan Cricket Association.
Tissot becomes official timekeeper of the next Asia Games
October 2, 2012
Swiss watchmaker, Tissot will be the official timekeeper of the 17th Asian Games which will take place in Incheon, Republic of Korea, from September 19 to the October…
Manulife Japan remains major sponsor of Pacific Baseball League playoffs
October 2, 2012
Manulife Japan has renewed its major sponsorship of the 2012 Pacific Baseball League (PBL) and will continue as the title sponsor of the 2012 PBL Climax Series.
1010 becomes title sponsor of Match Racing Series
September 28, 2012
Honk Kong based mobile communications company, 1010 has become a major sponsor of the Royal Hong Kong Yacht Club and will be the title sponsor for the club's…
More events affected by China / Japan tension
September 27, 2012
Another global sporting event has been effected by growing political tension between China and Japan.
Nissan renews major stadium deal for three years
September 26, 2012
Japanese car manufacturer Nissan has been reported to have extended its major sponsorship of the International Stadium in Yokohama.
Homestead becomes major cricket sponsor in Sri Lanka
September 25, 2012
Indian real estate and property development company, Homestead, has become a major sponsor of cricket in Sri Lankan and will begin its partnership as the main sponsor of…
Tata Tea back India F1 driver for Singapore and Indian GPs
September 24, 2012
Indian non-alcoholic beverage company, Tata Global Beverages, sponsored Formula One race driver Narain Karthikeyan at the weekend's Singapore F1 Grand Prix and will also back India's first Formula…
Corporate interest in cricket on the rise in Singapore
September 21, 2012
There is significant corporate interest for cricket in Singapore with the Singapore Cricket Club reported to have more than doubled the sponsors of this year's Twenty20 tournament.
SingTel concerned over Singapore F1 hosting negotiations
September 21, 2012
SingTel is yet to renew its naming rights of the Singapore Grand Prix and according to reports, the telco is concerned about the tenure of the event.
Worsening political ties impacting major events
September 20, 2012
Political unrest between China and Japan is taking its toll on major events in both countries.
UBS returns as Hong Kong Open title sponsor
September 19, 2012
The Hong Kong Open golf tournament has received a much needed boost from financial services company UBS which will return as the event's title sponsor.
Airlines spent half a billion on sponsorship each year
September 18, 2012
New research says that airlines spend $515 million each year on sport sponsorship and that Emirates Airline spends about $182.56 a year, or 35% of the total sector…
CIMB expands squash sponsorship program with athlete deal
September 14, 2012
The major sponsor of the Malaysia Open squash tournament, CIMB Investment Bank has expanded its sponsorship of the sport by signing an endorsement deal with popular Asian squash…
Naza Group becomes Selangor's Cup sponsor
September 14, 2012
Major Malaysian industrial, Naza Group has become the title partner of the Sultan of Selangor's Cup football competition and has paid RM300,000 for the sponsorships.
Land Rover to leverage British and Irish Lions sponsorship in Hong Kong
September 13, 2012
Automobile brand, Land Rover, has renewed its role as a major sponsor of the British and Irish Lions and will back the team during its 2013 tour which…
XDT sponsors Malaysia squash association
September 12, 2012
Malaysian sports equipment company, XCalibur Distributor Trading (XDT) has become a major sponsor of the Malacca Squash Rackets Association.
Mizuno on board with Tokyo 2020 bid
September 11, 2012
Japanese sports equipment and apparel company, Mizuno has become a sponsor of Tokyo's bid to host the 2020 Olympics and Paralympics.
Infront Sports extends China Basketball deal to 2017
September 7, 2012
Infront Sports & Media is extended it exclusive partnership with the Chinese Basketball Association (CBA) for a further five years.
India Yamaha Motor sponsors iconic inter-schools tournament
September 6, 2012
India Yamaha Motor has become a co-sponsor of the Subroto Cup football tournament, one of the oldest inter-school football competitions in the country.
Maybank sponsorship Malaysian MotoGP
September 5, 2012
Malaysia’s largest banking and financial services company, Maybank (Malayan Banking Berhad) has become the commercial banking partner of the Malaysian MotoGP.
