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Coke receives royal honours for speech contest sponsorship
December 3, 2012
Coca-Cola Japan has been presented with a certificate of appreciation from the Japanese Imperial Family for its 50 year involvement as the main sponsor of the All Japan…
Malaysia's Young Tigers may sign Suzuki for S League
December 2, 2012
The Football Association of Malaysia is close to signing Suzuki Malaysia as the title sponsor of the Harimau Muda A squad when it compete in the Singapore League.
Tiger renews street football naming rights deal
November 30, 2012
Asia Pacific Breweries has renewed its naming rights sponsorship of a Street Football tournament run by ESPN Star Sports Event Management Group.
Tsingtao signs major Chinese basketball sponsorship
November 28, 2012
Chinese beer brand, Tsingtao, has become a major sponsor of the Chinese Basketball Association's Professional League.
ANZ sponsors Shanghai Masters
November 27, 2012
Australian bank ANZ has become a diamond sponsor of the Shanghai Rolex Masters tennis tournament.
OCBC Bank in talks to name Singapore Sports Hub
November 26, 2012
Major Singapore financial services company, OCBC Bank has been reported to be in negotiations to become the naming rights sponsor of the country's major sporting centre, Sports Hub.
ALSOK becomes eighth Tokyo 2020 partner
November 23, 2012
Major Japanese security company, ALSOK, has become the eighth partner of Tokyo's bid to host the 2020 Olympic and Paralympic Games.
Sponsors back one off Gangnam Style concert in Thailand
November 22, 2012
Sponsors including Air Asia, Tissie Cookies, Muang Thai Insurance, Siam Commercial Bank, Yamaha Motor, True Corporation and Coca-Cola are funding the admission tickets for the first live concert…
Wanda Group backs touring Chinese arts exhibition
November 21, 2012
Wanda Group, a large Chinese conglomerate and major sponsor of art and entertainment, has become a major sponsor of a Chinese art exhibition that will tour Paris next…
World Cyber Games announces three new partners
November 20, 2012
Leading international video game competition, World Cyber Games (WCG) , has announced Korean Air, NVIDIA and Seagate as major sponsors.
UMW Group continues to back golf development in Malaysia
November 19, 2012
Diversified automotive, heavy manufacturing and engineering company, UMW Group, has continued to back golf in Malaysia by sponsoring the Glenmarie Classic tournament that starts this week.
BMW becomes title sponsor of the Hong Kong Derby
November 16, 2012
BMW has increased its sponsorship of the Hong Kong Jockey Club (HKJC) and will replace Mercedes-Benz as the title sponsor of the Hong Kong Derby for the next…
More Japanese sponsors turned away from Chinese major events
November 15, 2012
More Japanese brands have been asked not to sponsors marathons in China as the territorial dispute over the Diaoyu/Senkaku Islands continues to impact major sporting events in the…
gol.japan sponsors S-League club as part of international expansion
November 14, 2012
Japanese professional football club, Albirex Niigata has signed emerging apparel company, gol.japan as the kit sponsor of its Singapore League squad.
Petron uses Bike Week sponsorship to assist station rebranding
November 13, 2012
The operator of Petron, Esso and Mobil service stations in Malaysia, Petron Malaysia was the fuel sponsor of 1Malaysia Bike Week which concluded last Sunday.
JAL becomes Tokyo 2020 bid partner
November 12, 2012
Tokyo's bid to host the 2020 Olympic and Paralympic Games has signed its second airline partner with Japan Airlines (JAL) becoming the seventh official bid partner.
Samsung renews Asian Games sponsorship
November 9, 2012
Korean consumer electronics giant, Samsung has become a major sponsor of the 17th Asian Games to be held in Incheon in 2014.
Sponsors dispute postpones Malaysian K-Pop concert
November 8, 2012
A dispute between the organisers of upcoming concert K-Pop Storm Live in Malaysia 2012 and the concert's major sponsor, Malaysian-based Korean Radio Station WBS89.7 has resulted in its…
Japanese city considers selling naming rights to reduce debt
November 7, 2012
The Japanese city of Izumisano is putting its naming rights up for auction.
Research: P&G most popular Olympic sponsor
November 6, 2012
Proctor & Gamble was the most effective sponsor of the London 2012 Olympics according to new research by Sponsorship Today and Think!Sponsorship.
HSBC renews Championship golf sponsorship
November 5, 2012
Despite last week's disappointment at the 'no show' of two top golfers, HSBC has renewed its sponsorship of the HSBC Championship golf tournament for three years.
Tencent becomes Nanjing 2014 partner
November 2, 2012
China's largest internet destination, Tencent has become a major sponsor of the 2014 Summer Youth Olympic Games that will take place in Nanjing.
ChinaSpirit signs Official Team Timekeeper
November 1, 2012
ChinaSpirit, the Chinese challenger for America’s Cup Youth 2013 with ambitions on competing in the 35th America’s Cup, has signed Federico Iguzzini as its Official Team Timekeeper.
Morgan not happy with golfer's no show
October 31, 2012
The head of sponsorship for HSBC, Giles Morgan, has been critical of the payment of player appearance fees and said he was disappointed that the world number one…
Rs 300 crore for IPL title sponsorship
October 30, 2012
The Board of Control for Cricket in India (BCCI) believes it can get over Rs300 crore for the title sponsorship of the Indian Premier League.
Kobayashi ride not tied to sponsorship says Sauber
October 29, 2012
The Sauber Formula One team has said that Japanese driver Kamui Kobayashi’s future will not be depend on the sponsorship funds he can raise for the team.
HAGL Group to back football in Laos
October 26, 2012
Diversified Vietnamese company, HAGL Group has increased its football sponsorship portfolio through a new $200,000 deal that will support the Lao Football Association.
Wee Wern secures to more sponsors
October 25, 2012
Malaysia property developer, Nusmetro Group and airline, Pusat Bekalan Air (PBA) Penang have become major sponsors of popular Malaysian women’s squash player, Low Wee Wern.
KB Financial Group becomes Korean women’s golf sponsor
October 23, 2012
Korean financial services company, KB Financial Group, has become a major sponsor of the Korea Golf Association and has signed on as the title sponsor of the Korea-Japan…
HSBC renews LPGA sponsorship
October 23, 2012
Financial services company, HSBC, has renewed its title sponsorship of the LPGA Women’s Championship, which takes place in Singapore.
