Deals

Japan’s 2nd Largest Carmaker Nissan Extends City Football Group Deal

July 25, 2019

City Football Group (CFG), the owners of reigning Premier League champions Manchester City, has extended its global partnership deal with Nissan.

Budweiser Deepens Global Football Sponsorship Portfolio; Activates In China and India

July 24, 2019

American beer brand Budweiser is deepening its involvement in football sponsorship, entering two-year global deals with England’s Premier League and Spain’s La Liga respectively.

Tokyo 2020 Partner Pasona Inks One-Year Gymnastics Deal

July 23, 2019

Japanese employment and staffing solutions company Pasona Group has signed a one-year sponsorship deal with the International Gymnastics Federation (FIG).

Thailand’s Carabao Boosts Brand Awareness In China With Branded Content Play

July 20, 2019

Thai energy drink Carabao has created a short film for China called ‘What Fuels Your Fighting Spirit?’ as it aims to boost its brand awareness there.

Japanese Cosmetic Giant Shiseido Widens Its Sponsorship Reach In Tennis

July 18, 2019

Japanese cosmetics company Shiseido is set to become the title sponsor of the Women’s Tennis Association (WTA) Finals in Shenzhen.

Djarum Owned E-Tailer Blibli Dives Into Video Streaming; Leverages On Indonesia Open Sponsorship

July 17, 2019

Indonesian e-commerce platform Blibli, owned by tobacco giant Djarum Group, has launched an on-demand video streaming platform called Blibli Play.

China’s MG Motor Expands Liverpool FC Partnership To A Global Deal

July 16, 2019

China’s MG Motor has expanded its regional partnership with reigning UEFA Champions League winner Liverpool FC into the global tier.

China’s UnionPay Nets Landmark Basketball Deal In Philippines

July 13, 2019

UnionPay is backing the Philippine Basketball Association (PBA) after inking a season-long deal reportedly worth US$225k to become the league’s first official payment partner.

Singha Extends Long-Term Chelsea FC Partnership

July 11, 2019

Premier League club Chelsea have extended their long-running partnership with Thailand’s Singha Beer until 2022.

Alipay Poised To Invest US$145m Into Chinese Women’s Football

July 10, 2019

Chinese payment platform Alipay has announced plans to invest one billion yuan (US$145.4 million) over the next decade to develop women’s football in China.