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Bollywood A-Lister Kareena Kapoor Khan Endorses Puma
March 11, 2020
Puma has teamed up with Bollywood star Kareena Kapoor Khan as its latest celebrity endorser in…
Moto GP Revs Up Exclusive Content Deal With Facebook
March 11, 2020
The MotoGP global motorcycling series has announced a new digital content partnership for 2020 with Facebook.…
New Thai Golf Tournament Scores Backing From Carmakers
March 4, 2020
New Thailand-based Asian Tour golf tournament the Royal’s Cup has secured sponsorship backing from a string…
Travel StartUp Emerges In Asia With BWF Deal
March 4, 2020
Map-based, travel startup Stay22 has agreed a deal to become the official travel solutions sponsor for…
Former 1MDB Real Estate Development Title Sponsors Reinstated Malaysian National Open
February 29, 2020
Bandar Malaysia - a real estate development once owned by the beleaguered 1MDB sovereign wealth fund…
Chinese Insurer Scores Regional Deal With Barca
February 29, 2020
La Liga’s FC Barcelona has negotiated a deal with insurer Taiping Life as its latest regional…
Powerade Engages Indian Cricket Fans With Women’s T20 World Cup Activation
February 22, 2020
Coca-Cola’s energy drink brand Powerade has unveiled a digital campaign for the ICC 2020 Women’s T20…
Qatar Backs David Beckham’s Inter Miami In Massive US$230m+ Deal
February 20, 2020
David Beckham’s Major League Soccer (MLS) team Inter Miami have signed a US$234.3m sponsorship deal with…
CIMB Backs Malaysian Super League, Drifts From Golf
February 16, 2020
Malaysian bank CIMB is all set to be the title sponsor of the Malaysian Super League,…
Leading Indian Tractor Brand Mahindra Punts On Sports Sponsorship Deals In America
February 16, 2020
World’s leading Indian tractor brand Mahindra has secured a deal with Monumental Sports & Entertainment (MSE)…
