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Tokyo 2020 signs five new sponsors
January 28, 2013
Tokyo's bid to host the Olympic and Paralympic Games in 2020 received a timely boost with five new sponsors signing on after a successful international campaign launch earlier…
Thai Beverage increases volleyball sponsorship
January 24, 2013
The governing body of volleyball in Thailand, Volleyball Association of Thailand recently received a welcomed shot in the arm through an increased sponsorship by beverage company, Thai Beverage.
Force India sign Speedy Services
January 24, 2013
Indian service provider, Speedy Services has become the official equipment supplier of Formula One team Sahara Force India.
Low Wee Wern signs three new sponsors
January 23, 2013
Malaysian women's professional squash player, Low Wee Wern has secured three sponsors. Wee Wern, currently ranked seven in the world signed a new racquet deal with Harrow which…
Symbol Athlete program hope to raise 600 million yen in sponsorship
January 22, 2013
Popular Japanese figure skater, Yuzuru Hanyu has joined the Japanese Olympic Committee's Symbol Athlete sponsorship program which aims to raise significant sponsorship funds for the organisation.
Manchester United signs Japanese paint sponsor
January 21, 2013
English Premier League club, Manchester United has continued to sign new sponsors from Asia, the latest deal being with Japanese paint manufacturer, Kansai.
Barclays returns as sponsor of Asia Trophy
January 18, 2013
London headquartered financial services company Barclays, has renewed its sponsorship of a pre-season football tournament called the Asia Trophy, which will take place in Hong Kong in July.
Acer departure allows rethink of Olympic computer category
January 17, 2013
The International Olympic Committee has announced that it is seeking a new sponsor to replace Taiwan based computer company Acer, a member of the TOP Olympic sponsorship program.
Manchester United signs two more Asia facing deals
January 16, 2013
English Premier League club, Manchester United has added another two Asian based companies to its sponsorship roster, signing China Construction Bank and Chinese soft drinks manufacturer Wahaha.
Dubai sponsor Chinese National Table Tennis Team
January 15, 2013
The Chinese national table tennis team has secured an unlikely major sponsor in the form of the Dubai.
Peak signs NBA’s Parker
January 14, 2013
Chinese sports apparel company, Peak Sports Products has signed its first endorsement deal for 2013, signing four-time NBA All-Star Point Guard, Tony Parker as a brand ambassador.
Bank Sohar promotes banking packages at cultural show
January 11, 2013
Financial services company, Bank Sohar, was the major sponsor of the Malayalam Wing Cultural Show that was held at the Al Falaj Hotel in Muscat.
Multistrada sponsors Manchester United
January 10, 2013
Indonesian tyre manufacturer Multistrada has become a sponsor of English Premier League club Manchester United.
Hero MotoCorp becomes title sponsor of new hockey league
January 9, 2013
Major Indian sport sponsor, Hero MotoCorp has become the inaugural title sponsor of the Hockey India League.
Aircel exits Chennai Open
January 7, 2013
Indian teleco, Aircel has announced that it will end its naming rights sponsorship of the Chennai Open tennis tournament at the conclusion of their year’s series.
LEA Sports Centre renew football sponsorship
January 4, 2013
Sporting goods retailer, LEA Sports Centre has renewed its backing of football in Malaysia by sponsoring the Sarawak’s Premier League and President Cup squads.
Singapore Athletics land new major sponsor, announcement soon
January 2, 2013
The Singapore Athletics Association could announce a lucrative sponsorship next week.
Gree and Yahoo join Tokyo 2020 bid
January 1, 2013
Japanese mobile social gaming network, Gree and Yahoo Japan have become sponsors of Tokyo’s bid to host the Olympic Games in 2020.
Emirates Airline renews Pakistan cricket deal
December 21, 2012
Major sport sponsor, Emirates Airline has renewed its sponsorship of domestic cricket in Pakastan for another year.
Goldwin Korea sponsors Mountaineering and Climbing Federation
December 20, 2012
The licensee of leading outdoor brand, The North Face in Korea, Goldwin Korea, has become a major sponsor of the International Mountaineering and Climbing Federation (UIAA) and will…
Li Ning strikes deal with Miami Heat
December 19, 2012
NBA team, the Miami Heat has announced Chinese apparel company Li Ning as a sponsor and will leverage a new range of footwear and apparel called WADE, developed…
Omega signs ambassador deal with Shanshan Feng
December 18, 2012
Watch brand Omega has announced Chinese golfer Shanshan Feng as a brand ambassador. Feng began her duties as an ambassador at last week's Dubai Ladies Masters which has…
Liberty Insurance sponsors Singapore Handcycling Association
December 17, 2012
Singapore based general insurance company, Liberty Insurance has become a sponsor of the Handcycling Association of Singapore.
Panasonic to end Ishikawa sponsorship
December 14, 2012
Japanese electronics company Panasonic has said it will not renew its sponsorship of popular golfer, Ryo Ishikawa.
AmBank renews grassroots golf tournament sponsorship
December 13, 2012
Islamic banking company, AmBank Group has renewed its sponsorship of a major junior golfing tournament that will be played at the Kelab Rahman Putra Malaysia in Sg Buloh.
Nintendo partners Nico Nico Douga real world event
December 12, 2012
Video game giant Nintendo has become a partner of popular Japanese online video sharing website operator, Nico Nico Douga.
Bud backs Malaysia Dragons
December 11, 2012
Beer brand Budweiser, through its distributor Carlsberg Malaysia, has become a major sponsor of the Westports Malaysia Dragons, the country's professional basketball team that competes in the ASEAN…
Samsung secures naming rights to K Pop awards
December 10, 2012
Consumer electronics brand Samsung will be the naming rights sponsor of South Korea's Grammy Awards, the Golden Disk Awards.
Sponsors circling new Indian Badminton League
December 6, 2012
Sponsors of the Indian Premier League Twenty20 cricket tournament have thrown their support behind what will be the country's latest sporting competition, the Indian Badminton League (IBL).
Alpari expands sailing sponsors with team deal
December 6, 2012
Online foreign exchange company, Alpari has expanded its yachting sponsorship program by becoming a sponsor of the BlackMatch Racing team that will compete in the World Match Racing…
