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AirAsia renews homegrown MotoGP rider sponsorship
March 15, 2013
Budget airline, AirAsia has renewed its sponsorship of Malaysian MotoGP rider, Zulfahmi Khairuddin (Fahmi ) for a further year.
Liebherr renews partnership with table tennis
March 14, 2013
The International Table Tennis Federation has renewed its sponsorship deal with German heavy equipment company Liebherr with the first event under the new partnership to be this week’s…
BHP scrutinised over Beijing Games sponsorship
March 13, 2013
Mining giant BHP is being investigated by the U.S. Department of Justice and the Australian Federal Police for its sponsorship of the 2008 Olympic Games in Beijing.
Sime Darby recommits to Malaysia's Olympic medal hunt
March 12, 2013
Malaysian conglomerate, Sime Darby has continued to be a major sponsor of cycling through its foundation, Yayasan Sime Darby.
Major sponsors praise Tokyo 2020 bid
March 11, 2013
Toyota and ticketing agency PIA Corporate have praised Tokyo's bid for the 2020 Olympics Games in a presentation to the International Olympic Committee's (IOC) Evaluation Commission.
adidas targets Chinese women through Hebe deal
March 7, 2013
Popular Chinese singer, Hebe Tien from Mandopop girl group S.H.E, has become a brand ambassador for sporting equipment and apparel brand adidas.
Northport renews and expands Malaysia golf sponsorship
March 6, 2013
Port operator, Northport Malaysia has renewed and increased its sponsorship of golf in Malaysia.
Beckham becomes Chinese football ambassador
March 5, 2013
The Chinese Football Association has made football star, David Beckham its first global ambassador in a deal brokered by the association's marketing partner, sports marketing company IMG.
Singha to leverage Man United Bangkok match as part of anniversary
March 4, 2013
English Premier League club, Manchester United will play a pre-season game in Bangkok and the club's official beer partner, Singha has been announced as the match's major sponsor.
Football clubs ramp up social media use in China
March 1, 2013
A new study by Shanghai research company Mailman Group shows that leading professional football clubs rely heavily on social media in China to help generate fan awareness and…
Canon tees off Asian golf sponsorship with Asian Tour deal
February 28, 2013
Photographic and digital image solutions company, Canon has made a significant move into golf in Asia by signing as the official imaging partner of the Asian Tour.
Cairn India co-sponsors national teams
February 26, 2013
Energy and resource exploration company, Cairn India signed as a co-sponsor of the India's national hockey teams just prior to the second round of the FIH World League…
Axis Telekom sponsors Indonesia's The Voice
February 25, 2013
Indonesian mobile phone company, Axis Telekom has become a major sponsor of a new talent search television program called 'The Voice Indonesia'.
Xtep increase marathon sponsorship program with HKU deal
February 22, 2013
Chinese sporting apparel company, Xtep International, has become the official uniform sponsor for the University of Hong Kong's marathon team.
SINA Corp renews PGA Tour agreement
February 21, 2013
Chinese online media company, SINA Corporation will continue to produce and manage the PGA Tour's website in Mandarin after renewing its agreement for three years.
YesStyle signs deal with YouTube sensation Tiffany Alvord
February 20, 2013
Leading Asian fashion retailer, YesStyle has signed a unique sponsorship deal with singer-songwriter, Tiffany Alvord.
Gucci sponsors Hong Kong Masters
February 19, 2013
Italian fashion and leather goods brand, Gucci has become a major sponsor of international show jumping event, the Hong Kong Masters.
Metlife likes global appeal of World Baseball Classic
February 18, 2013
US life insurance company, Metlife Inc has become a global sponsor of the World Baseball Classic.
Kumho becomes official tire of major Chinese series
February 15, 2013
South Korean tire manufacturer, Kumho Tire Co, has become the official tire sponsor of leading Chinese car racing events, the China Touring Car Championship.
Hero ends IPL sponsorship a year early
February 14, 2013
In the same week it expanded sponsorship of field hockey in India, motorbike manufacturer, Hero Motocorp has announced it will end its sponsorship of cricket in the country.
Ministry of Culture, Community and Youth clarify Hub sponsorship status
February 12, 2013
Singapore's Ministry of Culture, Community and Youth (MCCY) has said that sponsorship of the Singapore Sports Hub was never on offer.
Hero Motors renews Indian field hockey deal
February 12, 2013
India's Hero Motocorp has renewed and expanded its sponsorship of the Federation of International Hockey (FIH) for four years.
Hong Kong football hopes to raise $20 mill for new competition
February 7, 2013
The Hong Kong Football Association is confident it can secure HK$20 million in sponsorship funding for a proposed new Premier League competition.
ANZ sponsors Japanese baseball tour
February 7, 2013
Australian and New Zealand bank, ANZ has expanded its sponsorship program in Asia, signing as the sponsor of the Australian National Baseball team when it tours Japan at…
Hindustan Zinc sponsors Indian track and field star
February 6, 2013
Indian mining and resources company, Hindustan Zinc, has become a major sponsor of India's first gold medal winning female track and field athlete, discus thrower Krishna Poonia.
Ferrari lands first Chinese sponsor
February 5, 2013
Chinese automobile and powertrain parts manufacturer, Weichai Power Co, has become a major sponsor of the Scuderia Ferrari Formula One racing team.
Incredible Miracle is new component partnership
February 4, 2013
Computer component manufacturer, ASRock Inc has become a major sponsor of Korean professional electronic gaming team, Incredible Miracle (IM).
Korean Air sponsors Special Winter Olympics
January 31, 2013
Airline Korean Air, has become an official sponsor of the 2013 PyeongChang Special Olympics Winter Games.
Manchester United renews Singha deal
January 31, 2013
English Premier League club, Manchester United, has continued to flex its commercial muscles in Asia this time renewing a major deal with Thai beer Singha well before its…
Chemical Company of Malaysia renews golf tournament sponsorship
January 30, 2013
Chemical Company of Malaysia has renewed its sponsorship of the 2013 edition of the Rahman Putra Masters golf tournament.
