Deals

Now The League of Legends (LoL) Attracts Non-Endemic Luxury Maison

October 1, 2019

Esports fever continues to sweep the world, and now the hugely successful League of Legends (LoL) World Championship has attracted an unexpected but very well known brand partner.

STB and SIA Co-pro Branded Content Series To Drive "Unexpected" Message

October 1, 2019

Singapore Tourism Board (STB) has collaborated with Singapore Airlines (SIA) on “Unexpected Journeys”, an online branded content series created by TBWA Singapore, the brands’ creative agency.

AirAsia Rakuten Madrid Finals Revamped Davis Cup

AirAsia Backs Revamped Davis Cup; Looks For Value With Global Sporting Deals

October 1, 2019

AirAsia will partner the revamped Davis Cup finals (renamed Rakuten Madrid Finals) for the next two years as the Malaysian carrier eyes more global sporting properties for its…

SIA Continues Backing Singapore F1; Investment Unlikely Elsewhere in Asia

September 21, 2019

Singapore Airlines (SIA) has extended its title sponsorship of the Formula 1 Singapore Grand Prix for another two years until 2021 but it's a rare deal in Asia…

Fila Secures Deal With China Tennis Open On Back Of 3x Growth

September 21, 2019

Fila has become the official sportswear brand for the China Tennis Open, after securing a three-year sponsorship deal.

China’s Evergrande Reportedly Keen On Inter Milan Shirt Sponsorship

September 21, 2019

Chinese conglomerate Evergrande could become the primary shirt sponsor of Serie A’s Inter Milan in 2021, according to Gazzetta dello Sport.

Lazada Sticks With Local Influencers For 9.9 Campaign

September 11, 2019

E-commerce platform Lazada has partnered with Singaporean beatboxer Dharni Ng as it continues to focus on hyperlocal marketing campaigns and brand activations.

B2B Malaysian Firm Lands First Deal With International Female Cycling Event

September 8, 2019

Malaysian-based Arya Premier - which specialises in events and strategic partnerships - has become the title sponsor of the inaugural Le Tour de Femina 2019 (LTdF).

Wanda Group Builds A Long-Term Partnership With FIBA

September 3, 2019

Buoyed by basketball fever in China, Wanda Group has recently extended its partnership with The International Basketball Federation (FIBA) until 2031.