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Land Rover becomes Extreme Sailing Series sponsor
May 1, 2013
Although missing out on the recent Singapore round, automotive brand Land Rover will have plenty of time to leverage its new sponsorship of the Extreme Sailing Series in…
BIDV to release Man U branded credit card
April 30, 2013
English Premier League club, Manchester United has signed Bank for Investment and Development of Vietnam as its first financial services partner for Vietnam.
Gloops signs Man U deal
April 29, 2013
Japanese social gaming company, Gloops, is the latest Asian brand to sponsor an English Premier League club, after signing a major deal with Manchester United.
Resorts World Manila sponsors new Asian Tour event
April 26, 2013
Resorts World Manila has become a major golf sponsor after signing a five-year deal with the Asian Tour to be the title sponsor of a new tournament.
KLM Royal Dutch back Singapore's Tulipmania
April 25, 2013
Netherlands based carrier, KLM Royal Dutch Airlines is a major sponsor of Tulipmania, a gardening exhibition that will be held at Singapore's Gardens By the Bay from April…
Telekom Malaysia to sharpen sponsorship focus
April 24, 2013
Malaysia's largest telco, Telekom Malaysia has sharpened its sports sponsorship strategy and will no longer sponsor anything and everything, according to the company's chief marketing officer, Rozalila Abdul…
China Unicom extend global table tennis deal
April 23, 2013
China Unicom has renewed its major sponsorship of the International Table Tennis Federation (ITTF) in a deal brokered by ITTF's sponsorship and marketing agency TMS International.
Golf sponsor sees bright future in China
April 22, 2013
Major sponsor of golf in Asia, HSBC has said that 14 year old Chinese golfer, Guan Tianlang’s performance in the Masters will have a cascading effect on the…
Money Square Japan renews baseball deal
April 19, 2013
Japanese foreign exchange company, Money Square Japan, has renewed its sponsorship of the Yakult Swallows baseball team that competes in Japan’s Nippon Baseball League.
Agencies setting up shop in Singapore
April 18, 2013
Sports marketing agencies, Pitch International and MP & Silva have formed a partnership that will see the two work together on selected projects in Asia.
Total Sports Asia reappointed as boxing TV rights distributor
April 17, 2013
The world governing body for boxing, the International Boxing Association (AIBA), has renewed its partnership with sports marketing agency, Total Sports Asia (TSA).
Pearls becomes Super Fight League title sponsor
April 16, 2013
Asia's largest mixed martial arts competition, Super Fight League (SFL) has announced PACL India Limited (Pearls) as its title sponsor.
Jingdong becomes Chinese Super League partner
April 16, 2013
B2C e-commerce company, Jingdong has become the exclusive online retail partner of the Chinese Super League (CSL).
Dentsu appointed to SEA Games Myanmar
April 12, 2013
Japanese advertising and public relations company, Dentsu, has been appointed as the sponsorship manager for the 27th SEA Games that will be in Myanmar in December.
Team Golf League appoints Total Sports Asia
April 11, 2013
Unique Asian amateur golf tournament, Team Golf League, formerly Touché Golf League (TGL), has appointed sports marketing agency Total Sports Asia as its exclusive marketing partner.
Uniqlo signs first golf global brand ambassador
April 10, 2013
Japanese fashion retailer, Uniqlo has signed Australian professional golf Adam Scott as a global brand ambassador.
Indonesia's Telkomsel does Gunners deal
April 9, 2013
Indonesian mobile phone company, Telkomsel, has become a major sponsor of English Premier League club, Arsenal FC.
Pepsi signs deal with Asian Football Development Project
April 9, 2013
PepsiCo has signed a one-year deal with Asian Football Development Project (AFDP) to help encourage young people in Asia, particularly women, to play a greater role in society…
Bose signs Chinese PGA TOUR deal
April 5, 2013
Audio equipment specialist, Bose Corporation has become a major sponsor of golf's PGA TOUR in China.
Carlsberg becomes Chinese Super League sponsor
April 4, 2013
Danish beer brand, Carlsberg, has expanded its football sponsorship program by becoming the exclusive beer partner of the Chinese Super League (CSL).
AOKI becomes Tokyo 2020 bid partner
April 3, 2013
Japanese fashion retail chain, AOKI Holdings, has become the latest sponsor of Tokyo's bid to host the 2020 Olympic and Paralympic Games.
Yes Bank signs IPL deal
April 2, 2013
Yes Bank has become a major sponsor of the Indian Premier League (IPL) after signing a five-year deal with the Twenty20 cricket tournament.
Daredevils do Delhi Metro deal
March 27, 2013
The Delhi Metro Rail Corporation is finalising a deal with Indian Premier League franchise the Delhi Daredevils.
Toyota signs as Tokyo 2020 bid partner
March 27, 2013
Toyota has become an official partner for Tokyo's bid to host the Olympic Games in 2020.
Sri Lanka Cricket in mammoth co-sponsorship deal
March 26, 2013
Sri Lanka Cricket has landed its largest sponsorship to date with internet company Dialog and the Sri Lanka Tea Board signing as co-major sponsors.
Man Investments end Wild Rice sponsorship
March 22, 2013
Funds manager, Man Investments will not renew its sponsorship of Singapore theatre company Wild Rice and its biennial politically themed theatre festival.
Anti-tobacco group critical of jazz festival's cigarette sponsorship
March 21, 2013
Musicians Joss Stone, Craig David and Lisa Stansfield have been criticised by Indonesian anti-tobacco and child rights campaigners for performing at the International Java Jazz Festival because it…
Chery testing Brazilian sponsorship market
March 20, 2013
Chinese car manufacturer, Chery, has dipped its toe into the sport sponsorship market in Brazil via a short-term sponsorship deal with a club competing in the Sao Paulo…
ANZ sponsors new National Geographic Channel program
March 19, 2013
Australia and NZ bank, ANZ has become the major sponsor of The Link, a new technology television program that will air exclusively on National Geographic Channel (NGC) across…
Tanjong Pagar United secure Field Catering as major sponsor
March 18, 2013
Food and beverage company, Field Catering & Supplies, has become a major sponsor of S League club Tanjong Pagar United.
