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Chinese Dairy Giant Yili Nets Basketball Deal; Overtakes Rival Mengniu
November 9, 2019
Chinese dairy giant Inner Mongolia Yili Industrial Group (Yili) has negotiated a deal to partner the…
Vietjet Experiments With Esports; Snags Team Flash Deal
November 9, 2019
Vietnamese budget carrier Vietjet has secured a deal with Southeast Asian esports organisation Team Flash that will see…
Logistics Giant DHL Continues To Back Indian Super League (ISL)
November 3, 2019
DHL Express will continue its association with this season’s Indian Super League (ISL), making it the fifth…
Lexus Partners Esquire In Inspiring Short Film
November 3, 2019
Luxury carmaker Lexus has chosen a musical nostalgia, family tension storyline in a new short film—the…
Insurer AIA Partners With Football Social Network Dugout To Boost Spurs Activation Across Asia
November 3, 2019
The pan-Asian life insurance group plans to tap into Dugout’s expertise to increase the reach and…
Puma Turns Heads With Latest Branded Content Campaign
October 26, 2019
Puma India has notched another viral hit with Propah Lady, its latest branded campaign to tackle gender stereotypes.
Battery Brand Invests In SEA Games To Raise Brand Awareness
October 25, 2019
Vietnamese battery brand Pinaco is backing the upcoming 30th SEA Games in the Philippines in order to raise awareness across the region.
Korean Battery Surprises With Barcelona Deal To Up Sales In SEA
October 15, 2019
South Korean automobile and industrial batteries manufacturer Sebang has become a regional partner of FC Barcelona in a deal reportedly worth US$2m.
FedEx Partners BBC In Latest Branded Content Deal
October 8, 2019
FedEx Express has secured a deal to partner BBC Global news in a branded content deal, including key Asian markets.
Oppo Lands First Esports Deal With Riot Games’ League of Legends (LoL)
October 8, 2019
Chinese smartphone giant Oppo has jumped on the esports wave, landing a multi-year deal with Riot Games.
