Deals

Manchester City Secures Sponsorship with Daihatsu

June 13, 2013

The deal officially announced in Jakarta yesterday will see Daihatsu, the Japanese car manufacturer become the Citizens’ official automotive partner in Indonesia next season.

King James Reigns In China

June 12, 2013

Four-time NBA MVP LeBron James is set to collaborate with Tencent, China’s largest internet service provider(ISP).

Faldo Series Asia Back In China

June 11, 2013

The Faldo Series Asia returns to Taihu International Golf Club in Suzhou, China on July 2-3. This junior tournament pits some of the finest golfers aged 12 to…

Herbalife Continues Supporting Biznet Bali International Triathlon

June 10, 2013

US based global nutrition company Herbalife becomes a gold sponsor of the 7th Biznet Bali International Triathlon, which will be held on June 23 this year.

Canterbury Rugby Ties Up With SBS Bank

June 6, 2013

Kiwi powerhouse Canterbury Rugby Football Union (CRFU) has signed a sponsorship deal with SBS Bank. The New Zealand based bank will be the main sponsor for CRFU’s representative…

Chelsea FC Snag An Official Tyre Sponsor In Thailand

June 6, 2013

UEFA Europa League Champions, Chelsea, has announced a new sponsorship deal in Thailand ahead of the club’s ‘Here to Play, Here to Stay’ pre-season tour of the region…

BOSS Magazine Becomes Official Media Sponsor of Stevie Awards

June 5, 2013

One of Japan’s leading business journals, BOSS Magazine, has announced that it will be the official media partner of the Stevie Awards in Japan.

Panasonic Asia-Pacific Sponsors Upcoming SEA Games

June 4, 2013

Panasonic Asia-Pacific becomes the first corporation to sign up as an official event sponsor for the 27th South East Asian (SEA) Games, which takes place later this year…

Neymar Conquering Asia Soon

June 3, 2013

Besides scoring a lucrative move to FC Barcelona, the 21-year-old Brazilian football star has also brokered an undisclosed image-rights agreement deal with Doyen Global, a new sports investment…

Hosa International sponsors Stars in Danger

May 31, 2013

Sports apparel manufacturer, Hosa International has become a major sponsor of the TV show "Stars in Danger"

UBS becomes global partner of Art Basel

May 30, 2013

Financial services company UBS has become the new global partner of Asia's largest modern and contemporary arts shows, Art Basel.

Chery becomes World Badminton sponsor

May 28, 2013

Chinese car brand Chery Automobile has become an official partner of the Badminton World Federation (BWF).

India's Confident Group to sponsor West Indies cricket

May 28, 2013

Indian conglomerate Confident Group has become a major sponsor of the West Indies cricket team and will sponsor during the ICC Champions Trophy taking place in the United…

Volkswagen returns as Motor Hunt sponsor

May 24, 2013

Volkswagen Group Malaysia has renewed its sponsorship of the New Sunday Times Motor Hunt 2013.

Cable Thai signs EPL broadcast sponsors

May 23, 2013

Cable television operator, Cable Thai Holdings has sold over 5 billion baht in sponsorship for this 2013-15 English Premier League coverage.

Sahara calls time on Cricket after lengthy dispute

May 22, 2013

An ongoing dispute between major sport sponsor Sahara India and cricket governing body, Board of Control for Cricket in India (BCCI), has resulted in the sponsor withdrawing its…

Indonesia encourages badminton players to get individual sponsors

May 21, 2013

Indonesia's head national badminton coach, Christian Hadinata, has said that giving players the freedom to seek their own personal sponsorship and endorsement deals would lead to better performances.

Pizza Hut sponsors Women's Asia Cup Qualifiers

May 21, 2013

Pizza Hut has become a major sponsor of the AFC Women's Asia Cup Qualifers.

Ssangyong sponsors major social media and gaming event

May 17, 2013

Korean automotive manufacturer Ssangyong Motor Company, has become an official sponsor of Good Game Show Korea 2013, a major social media and gaming conference and exhibition to be…

AirAsia signs QPR stadium deal

May 16, 2013

Air Asia has increased its football sponsorship program by becoming the naming rights sponsor of the Queen Park Rangers' home stadium.

IG Group sponsors The Apprentice Asia

May 15, 2013

Financial services company, IG Group, has become a major sponsor of ‘The Apprentice Asia’ and hopes to increase brand awareness in the Asia Pacific region.

Fila Philippines sponsors Rugby Sevens squad

May 14, 2013

Apparel and footwear brand Fila is ramping up its branding in the Philippines and recently sponsored the country’s entrant, the Fila Volcanoes, in the Rugby World Cup Sevens…

Sime Darby ramps up golf sponsorships with European Tour deal

May 14, 2013

Malaysian conglomerate, Sime Darby has increased its global golf sponsorship program by becoming the first Asian based sponsor of the European Tour’s marquee event, the BMW PGA Championship…

Audi renews Singapore Repertory Theatre deal

May 10, 2013

Audi has renewed its sponsorship of the Singapore Repertory Theatre for a further year and will continue to leverage the sponsorship through a series called Audi Classics.