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Swansea City FC partners SBOBET
July 31, 2013
The Swans has announced SBOBET as the club’s official Asian betting partner for the upcoming Premier League season. SBOBET is one of Asia’s leading online bookmakers, offering over…
Salman Khan endorses Splash
July 30, 2013
Dubai based high street fashion label, Splash has announced Bollywood action hero Salman Khan as its brand envoy.
Audi India sponsors PCJ Delhi Couture Week 2013
July 29, 2013
The luxury car manufacturer is set to become the Associate Partner for PCJ Delhi Couture Week 2013. Organised by the Fashion Design Council of India (FDCI), the annual…
Shell Advance renews Malaysian MotoGP Partnership
July 26, 2013
Leading motorcycle lubricant brand, Shell Advance returns as title sponsor of the Malaysian Motorcycle Grand Prix after renewing its deal with series organizer Dorna.
AirAsia becomes Football Association of Singapore's Official Carrier
July 25, 2013
One of the region’s leading budget airlines, AirAsia, has sealed a major three-year sponsorship deal worth S$1.8 million with FAS.
Celkon Mobiles Extends Ties With India Tour
July 24, 2013
Celkon Mobiles, the sixth largest mobile handset company in India, has signed a deal with the Zimbabwe Cricket Board to become the title sponsor of a series of…
John Abraham becomes Reebok's Brand Ambassador
July 23, 2013
Sportswear giant Reebok has announced a major sponsorship deal with John Abraham, one of Bollywood’s biggest action heroes.
Red Bull and Singha to sponsor 2013 ROC
July 19, 2013
Red Bull and Thai beer brand Singha will become the title sponsors for 2013’s Race Of Champions in Bangkok, Thailand. This is the second time that the annual…
LiNing Sponsors The Malaysian Amateur Basketball Association(MABA)
July 18, 2013
One of China’s biggest sports brands, Li-Ning, have announced a partnership with the Malaysian Amateur Basketball Association (MABA).
Hsieh Su-Wei Set To Endorse Taiwan Beer
July 17, 2013
Taiwanese’s tennis star Hsieh Su-wei is slated to endorse Taiwan Beer. The deal with Taiwan Tobacco and Liquor Co., the parent company of Taiwan Beer, is reportedly worth…
FC Barcelona Announces Panasonic Partnership
July 16, 2013
La Liga champions FC Barcelona has signed a deal with Panasonic. Under the three-year deal, the Japanese electronics giant has become an official partner of FC Barcelona, entitling…
Ethihad Airways Creates US Beachhead via Sport Sponsorship
July 15, 2013
UAE’s national carrier Etihad Airways is creating a beachhead in the US by becoming the official airline sponsor of Washington DC’s Nation’s Triathlon in September.
Manchester City FC Partners GS Battery
July 11, 2013
Ahead of their Asian tour, The Citizens have signed a deal with Japanese based car battery brand, GS Battery. The deal will see the manufacturer of automobile and…
Lionel Messi Becomes WeChat’s Global Ambassador
July 11, 2013
China’s popular messaging app WeChat is raising its international profile by launching a global ad campaign featuring football superstar Lionel Messi.
Liang Wen-Chong Endorses The R&A
July 10, 2013
China's highest ranked golfer, Liang Wen-Chong, 34, is set to become a brand ambassador for The R&A, golf’s ruling authority outside the US and Mexico and the organisers…
Tata Supports Amsterdam Marathon’s Offshoot
July 8, 2013
Tata Consultancy Services(TCS) has expanded its sponsorship of the TCS Amsterdam Marathon this October.
Kanbawza Becomes 27th Sea Games Offical Sponsor
July 5, 2013
One of Myanmar’s biggest corporations, Kanbawza, will invest US$2 million to support the 27th SEA Games, which will be held in the country in mid December.
Sponsorship Boost Beckons For MSL Champions Lions XII
July 4, 2013
Fresh from clinching the Malaysian Super League championship on Tuesday, the Lions XII team is expected to be a hot commodity in the local sponsorship scene.
Manchester City FC Endorses est Cola
July 3, 2013
Ahead of the Premier League runners-up Asian tour, the Citizens have announced a two-year official soft drinks partnership with est Cola in Thailand.
Qatar Airways Becomes FC Barcelona’s Asian Tour Sponsor
July 3, 2013
Qatar Airways, the first commercial shirt sponsor of La Liga champions FC Barcelona, signs on as the official title sponsor of the club’s lucrative pre-season Asian tour in…
Huawei Bags Exclusive Spanish La Liga Smartphone Partnership
July 2, 2013
In an effort to raise the profile of the Spanish football league in Asia, LFP has signed an exclusive mobile content collaboration with China’s Huawei, a global provider…
Manchester United ties up deal with Thai Telco, True
July 1, 2013
Ahead of their pre-season Asian tour, Barclays Premier League champions Manchester United have announced a partnership with True Corporation, one of Thailand’s leading telcos.
GWFX Sponsors Swansea City AFC
June 28, 2013
Capital One Cup winners Swansea City AFC has secured the largest sponsorship deal in its history with GWFX, one of the core brands under global financial services provider…
Sistar Renews Endorsement Deal With Pelicana
June 27, 2013
South Korean all-girl pop group, Sistar, is set to extend their endorsement deal with Korean fried chicken brand Pelicana for another year.
Robert Downey Jr. Tipped To Promote HTC
June 24, 2013
According to industry insiders, the 48-year-old Hollywood star has reportedly signed a two-year endorsement deal with Taiwan-based smartphone maker HTC.
Oman Air Sponsors team in Transat Jacques Vabre Race
June 22, 2013
National carrier Oman Air has been confirmed as the sponsor of Oman Sail's entry in the biennial Transat Jacques Vabre Race sailing event, which begins on November 3.
Cricket Sponsorship In South Asia Part 2
June 21, 2013
Love it or loathe it? When big money in cricket is mentioned, all signs point to the global impact of India. Multi-million sponsorship deals, celebrity endorsements and panache…
Nike Birdies Two Young Chinese Golfers
June 19, 2013
Nike Golf has announced that China's Xin-Jun Zhang and Hao-Tong Li have become the sporting behemoth’s latest ambassadors. As part of the multi-year sponsorship deal, Zhang and Li…
Cricket Sponsorship in South Asia
June 18, 2013
The unanimous appeal of cricket has captivated millions residing in South Asia. From team selections, player contracts, sponsorship endorsements, television rights deals and spot fixing scandals, the game…
Singapore Launches Bid To Host 2018 Rugby World Cup Sevens
June 14, 2013
Singapore, Wales and USA are competing to host the 2018 Rugby World Cup Sevens. The 2018 event, like this year’s tournament in Russia, will include both men’s and…
