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Filipino F&B Brand Boosts Nation’s Women's Basketball Scene
January 10, 2020
Filipino businessman Ronald Mascarinas, owner of popular chicken rotisserie Chooks-to-Go, is set to back a new…
Major Brands Beef Up ONE Championship’s Sponsorship Portfolio
January 9, 2020
Asia’s largest global sporting property ONE Championship has secured strategic partnerships with a raft of global…
Chinese Football Star Wu Lei On Endorsement Spree; Bags Heilan Home Deal
January 9, 2020
Chinese star footballer Wu Lei, who is plying his trade for Spanish top-flight club Espanyol, is…
AIA Expands SEA Football Sponsorship; Backs Top Tier Myanmar League
December 20, 2019
AIA Myanmar Insurance Company and local joint venture partner AYA Financial Group are set to back…
Snickers Is Latest International Brand To Hop Onto Beijing 2022 Hype
December 20, 2019
Mars Wrigley-owned chocolate bar brand Snickers has sealed a deal with the 2022 Beijing Winter Olympics…
King Power Gives Back To Thai Football With Latest Infrastructure Deal
December 19, 2019
The Football Association of Thailand (FAT) and Thai travel retailer King Power, owner of Leicester City,…
La Liga Gets Busy In Asia; Hires Cross-format Endorser & Signs Regional Deal
December 13, 2019
The La Liga has tapped star cricketer Rohit Sharma as the first local brand ambassador in…
Challenger Insurer Signs Crazy Rich Star
December 13, 2019
Singaporean fintech insurer Singlife has hired Malaysian born Hollywood star Henry Golding as its celebrity endorser…
State-Owned Insurance Giant PICC Backs Beijing 2022
December 13, 2019
The People’s Insurance Company (Group) of China (PICC Group) became the tenth first-tier Official Partner of…
Oppo Continues Backing World Cricket With ICC Deal
December 7, 2019
Chinese smartphone giant Oppo has extended its global partnership deal with The International Cricket Council (ICC),…
