Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
HK Star Karen Mok Celebrates With Exhibition
September 18, 2013
The 43-year-old Hong Kong singer and actor is celebrating her 20 year anniversary in showbiz with The Age of MOKnifence, an exhibition at Landmark, a luxury shopping mall…
Christian Dior Runs Modern Art Exhibition In HK
September 16, 2013
The French luxury fashion house aims to attract the younger millennial generation to the brand with “Lady Dior As Seen By” - a contemporary art exhibition - showcasing…
Manda Fermentation Secures Red Devils Deal
September 13, 2013
One of the most popular and biggest football clubs in the world, Manchester United has announced a five-year partnership with Japanese health foods company Manda Fermentation.
Kim Woo Bin Scores For Diadora
September 12, 2013
Upcoming Korean model turned actor, Kim Woo Bin, 24, has sealed an endorsement deal with Italian sports brand Diadora.
Asian Paints Makes A Splash Onto Branded Content
September 10, 2013
Har Ghar Kuchh Kehta Hai, the latest 10-part infotainment series on Indian television channel Colors features celebrities recounting their childhood memories and the house where they spent their…
Clixster Mobile Partners Malaysian Rugby Union
September 5, 2013
The Malaysian Rugby Union has agreed a five-year sponsorship deal with homegrown telecoms firm Clixster Mobile. The deal is reportedly worth US$303,000.
Adidas Badminton Seals China Masters Sponsorship
September 4, 2013
Sporting apparel and equipment giant Adidas has secured official title sponsorship of the prestigious China Masters, one of the two major Badminton World Federation’s (BWF) tournaments in the…
Samsung Sponsors CBF
September 3, 2013
Ahead of next year’s FIFA World Cup, the Brazilian Football Confederation (CBF) has signed a new sponsorship deal with Samsung.
Oil & Natural Gas Corporation (ONGC) sponsors Team India
September 2, 2013
One of the world’s largest corporations, India based ONGC, will replace Panasonic as the main sponsor of the Indian national football team for the next season.
Subway Partners The Asian Tour
August 30, 2013
Subway, the world’s largest sandwich chain, has become the Official Quick Service Restaurant of the Asian Tour.
Manchester United Wraps Up Another Tyre Deal
August 29, 2013
Federal Corporation, a leading Taiwanese tyre manufacturer, has become the latest company to seal a three-year partnership deal with the English Premier League football giant.
DRB-HICOM Unveils The EurAsia Cup
August 27, 2013
One of Malaysia’s largest conglomerates, DRB-Hicom Bhd was announced as the Presenting Partner of the inaugural EurAsia Cup, which will take place at the Glenmarie Golf and Country…
Suzuki Becomes Serie A’s Torino FC Official Sponsor
August 26, 2013
Japanese based motoring multinational, Suzuki, has recently concluded a season long partnership deal with Torino FC.
Nongshim Continues Partnership With AFC Wimbledon
August 23, 2013
Fourth-tier English football club AFC Wimbledon has continued their partnership with leading Korean instant noodle brand Nongshim. This was first established in January 2013.
Apollo Tyres Ties Up With Manchester United
August 22, 2013
India’s second largest tyre maker, Apollo Tyres, have scored a three-year deal as official tyre partner with Barclays Premier League giant Manchester United in UK and India. The…
INSIGHT: Tata Motors breaks mould with fully integrated content partnership in India
August 21, 2013
Tata Motors, India’s largest car manufacturer, has shown its India competitors how to do Branded Content well by rolling out a neat integration of its brand and product into…
Nagris Fakhri Becomes Reebok’s Latest Brand Envoy
August 20, 2013
Sports giant Reebok has announced a deal with Bollywood star Nagris Fakhri as fitness envoy for its women’s line ‘Studio’. The products will be focused on dance, aerobics…
Huawei Signs A Sponsorship Deal With Borussia Dortmund
August 19, 2013
China based global information technology and telecommunications (ICT) giant, Huawei, is set to become a partner of Bundesliga team Borussia Dortmund.
Arsenal Announces Bodog As Official Asian Bookmaker
August 16, 2013
Ahead of the upcoming Barclays Premier League season, London based Arsenal has announced a three-year deal to make online gaming portal Bodog its official Asian betting partner.
Hockey India Scores Apparel Partnership Deal
August 15, 2013
Hockey India has announced local brand Shiv Naresh as its apparel partner for the national teams and Hero Hockey India League (HHIL).
Speedo Renews Partnership With Chinese Swimmers
August 14, 2013
Swimwear and equipment giant Speedo extends its partnership with the China Swimming Association (CSA) until 2017.
Rakuten joins Toyko 2020 Olympics Bid
August 13, 2013
Japanese based e-commerce giant Rakuten has become the latest corporation to partner Toyko’s bid to host the 2020 Olympic Games.
Song Joong Ki Drives Instant Sales for Samsonite & Others
August 12, 2013
South Korean Song Joong Ki, 27, first became popular as the lead actor in the period TV drama Sungkyunkwan Scandal and variety show Running Man. He has now…
Vodafone Becomes Indian Badminton League (IBL) Title Sponsor
August 9, 2013
The Indian Badminton League (IBL) has announced telco giant Vodafone India as the title sponsor of the inaugural event, which is loosely modeled after the IPL and features…
Bridgestone continues World Golf Championships Title Sponsorship
August 8, 2013
The Japanese tyre manufacturer extends its commitment to the World Golf Championships by agreeing to a 4-year deal, which continues its title sponsorship of the invitational tournament at…
South Indian Film Star Allu Arjun Endorses Lot Mobiles
August 7, 2013
Telugu cinema sensation, Allu Arjun, 30, is raking in the brand endorsement deals these days and is second only to reigning superstar Mahesh Babu, who promotes at least…
Grand Sport Extends NOC Thailand’s Sponsorship
August 6, 2013
Grand Sport, a major sport equipment and apparel manufacturer in Thailand, has signed a new four-year partnership deal with the National Olympic Committee (NOC) of Thailand.
Galatasaray Partners HCL Infosystems
August 5, 2013
Turkish Super Lig giants Galatasaray SK have secured a partnership deal with Indian technology company HCL Infosystems' ME Tablet brand.
Pelé Strikes Partnership With Subway
August 2, 2013
Brazilian football legend Pele has agreed to be the latest global brand envoy for restaurant chain, Subway.
Manchester United partners PepsiCo
August 1, 2013
Barclays Premier League champions Manchester United has recently added US based food and beverage firm PepsiCo Inc to their fast expanding roster of global sponsors in Southeast Asia.
