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Leading Indian Tractor Brand Mahindra Punts On Sports Sponsorship Deals In America
February 16, 2020
World’s leading Indian tractor brand Mahindra has secured a deal with Monumental Sports & Entertainment (MSE)…
Vietnamese Football League Bags Two More Deals
February 16, 2020
Vietnam's emerging football league has been boosted by two recent sponsorship deals. South Korean conglomerate LS…
Telekom Malaysia Returns To Familiar Turf With Domestic Football
February 8, 2020
Telekom Malaysia (TM), via its subsidiary TM Multimedia (TMM), is now the title sponsor of the…
La Liga Deepens Digital Fan Engagement In India, Partners Local Fantasy Sports Platform
February 1, 2020
Fantasy sports platform Dream11 has become the official Indian fantasy game partner of La Liga, Spain’s…
ASEAN Bank Elevates Itself Alongside Biggest Brands With CNY Branded Content
January 24, 2020
To usher in the Year of the Rat, Hong Leong Bank (HLB) has released a short…
Korea Football Association’s Annual Sponsorship Revenue Grows By 15%
January 24, 2020
The Korea Football Association’s (KFA) annual sponsorship income is set to hit almost US$34m following its…
Qatar Sports Investments Eyes Sponsorship Deal With Beckham
January 23, 2020
Qatar Sports Investments is poised to sponsor the newest MLS club Inter Miami and its owner…
Nike Signals Huge Esports Intent In Asia
January 18, 2020
Nike has signed an exclusive apparel partnership with South Korean based global esports organisation, T1 Entertainment…
Insurer AXA Plucks Rivals Branded Content Copybook
January 17, 2020
AXA Insurance Singapore has collaborated with online video platform Viddsee to launch a risky short film.…
Nike Cements Top Spot In Global Track and Field Sponsorship Race; Continues Backing Team China
January 17, 2020
American sportswear giant Nike and the Chinese Athletics Association (CAA) have agreed a long-term partnership extension…
