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Puma Gears Up With Active Bollywood Actor
November 20, 2013
Chitrangada Singh, the 37-year-old Bollywood actor who has been Puma’s brand ambassador since 2012, has launched a digital fitness campaign for the apparel brand.
Delta Air Lines Strikes Sponsorship Deal With Kei Nishikori
November 19, 2013
World number 17 Kei Nishikori, 23, has sealed a two-year personal sponsorship deal with Delta Air Lines.
Tencent Secures Partnership With Chinese Olympic Committee
November 18, 2013
Ahead of the 2014 Winter Olympics in Sochi next February, Shenzen-based online media giant Tencent has sealed an eight-year sponsorship deal with the Chinese Olympic Committee (COC).
Dal Shabet Scores Deal With Elysian Gangchon Resort
November 15, 2013
K-pop girl group Dal Shabet has been announced as the honorary ambassador of GS Construction’s Elysian Gangchon Resort, a 3-star hotel in Chuncheon.
Neymar Becomes WeChat’s Ambassador
November 14, 2013
FC Barcelona’s forward Neymar will be endorsing WeChat, a free mobile messaging service which, was developed by China’s Tencent and available internationally.
Hello Kitty Goes Bubbly
November 13, 2013
The iconic kitty designed by Japanese company Sanrio becomes the first Asian animated character to get its very own champagne.
Lauren Gottlieb Becomes American Swan’s Brand Ambassador
November 12, 2013
American Swan, a preppy, international youth-oriented fashion brand, which is fast expanding in India, has roped in Lauren Gottlieb as a brand ambassador to launch their latest A/W…
OCBC Seals A Major Sponsorship Deal With Singapore Sports Hub
November 11, 2013
Singapore bank Oversea-Chinese Banking Corporation (OCBC) has been announced as a major sponsorship partner with Singapore Sports Hub in a deal worth over S$50 million.
NU’EST-M Set To Scale Chinese Music Scene
November 8, 2013
Korean–based Pledis Entertainment has just announced a deeper collaboration with their China-based counterpart, Yuehua Entertainment, in a bid to conquer the Chinese music industry.
Huawei Scores AC Milan Deal
November 4, 2013
China’s largest telco Huawei has struck a three-year premium sponsor and official mobile partnership deal with Serie A giants AC Milan.
Lenovo Casts Ashton Kutcher As Product Engineer
October 31, 2013
Chinese IT giant Lenovo joins the growing troupe of Asian companies, which understand the pervasive influence Hollywood brings to their brands.
Priyanka Chopra Becomes First Asian Guess Ambassador
October 30, 2013
American fashion brand Guess has scored a coup with Bollywood beauty and pop star Priyanka Chopra as its global brand ambassador.
Singha Is Rugby World Cup’s Official Beer
October 28, 2013
Thai household name, Singha Beer replaces Heineken as the official beer of the 2013 Rugby League World Cup (RLWC), which will culminate in a final on November 30…
Hameedia Snags a Deal With Sri Lankan Cricket Board
October 25, 2013
One of the oldest and most established Sri Lankan fashion brands, Hameedia has become the official formal clothing partner of the Sri Lankan national cricket teams.
Casio Releases Girls’ Generation Baby-G Behind The Scenes Campaign Video
October 24, 2013
Leading Japanese watchmaker Casio, have released the making of video for the 2013 Fall/Winter Real Baby-G pictorial featuring popular Korean band Girls Generation, on online portals such as…
Hugh Jackman Endorses Micromax’s Canvas Turbo
October 22, 2013
Indian mobile handset brand Micromax has snagged Hollywood star Hugh Jackman as brand ambassador for Canvas Turbo, the brand’s soon-to-be-launched smartphone.
Chanel’s The Little Black Jacket Exhibition Heading To Singapore
October 21, 2013
Catch the celebrity photos of Kayne West, Milla Jovovich, Vanessa Paradis, Keira Knightley, Song Hye Kyo, Yoko Ono and more wearing the iconic Chanel jacket at The Little…
Halston Prioritises E-Tailing in Asia
October 18, 2013
American fashion label Halston, which was famous in the disco era, has launched a global flagship via its online store.
Indian Designers Leap Onto Mobile Apps
October 15, 2013
The Indian fashion industry is finally on the mobile apps bandwagon. Four major homegrown couture labels have collaborated with local apps maker SnapLion to launch their own free…
Swansea AFC Scores LG Electronics Deal
October 14, 2013
Wales-based English Premier League team, Swansea AFC, has secured a sponsorship deal with Korean conglomerate LG Electronics.
ZTE Partners Houston Rockets
October 9, 2013
Leading NBA team Houston Rockets has officially announced China-based ZTE, as their official smartphone partner for the upcoming 2013-14 season.
Feature: Li Na Extends Partnership With Crown
October 7, 2013
In an effort to woo more Asian customers, casino and resort operator, Crown, has extended its endorsement deal with Chinese tennis star Li Na for two more years.
BCCI Award Star India & ESPN Indian Cricket Title Sponsorship
October 4, 2013
The Board of Control for Cricket India (BCCI) has awarded Title sponsorship of all domestic tournaments and international matches played in India during the 2013-2014 season to Star…
Ranbir Kapoor & Indigo Nation Launch Besharam Fashion Line
October 3, 2013
Ahead of the much anticipated opening of Bollywood action-comedy blockbuster Besharam, a new fashion line, inspired by the preppy wardrobe of the film’s hero, Babli (Ranbir Kapoor), has…
Virat Kholi Bags Lucrative Adidas Deal
September 30, 2013
Team India’s vice-captain, Virat Kohli, 24, is set to rival the likes of Sachin Tendulkar and MS Dhoni as the world’s richest cricketer.
Hyundai Motor India Launch Care Service App
September 27, 2013
The second largest car manufacturer in India has launched Hyundai Care, an integrated service mobile application on Android and iOS platforms for their customers.
CR7 Gears Up For Lucrative Indian Innerwear Market
September 26, 2013
Real Madrid and Portuguese football star Cristiano Ronaldo, is set to launch his own line of CR7 innerwear for men and boys on November 1.
Airtel Rescues I-League With Title Sponsorship
September 24, 2013
In a promising coup for Indian football, homegrown telco giant Airtel was announced as title sponsor of the revamped 2013-14 season of the I-League, a couple of hours…
Glay Collaborate With Capcom’s Cross x Beats
September 23, 2013
Popular Japanese pop rock band Glay has joined forces with Capcom’s Cross x Beats, a new smart mobile game that was recently unveiled in the 2013 Toyko Game…
Bengaluru FC Announces Local Partnerships
September 19, 2013
Ahead of their debut season, Bengaluru FC, the South Indian city’s latest I-League club has announced their tie-ups with local partners.
