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Bottega Veneta Dives Into K-Pop Endorsement Deal With Stray Kids’ I.N.
January 28, 2025
Kering owned luxury brand Bottega Veneta has made K-pop idol I.N as its latest Brand Ambassador,…
Crypto Platform CoinW Scores Regional La Liga Deal
January 27, 2025
Abu Dhabi headquartered cryptocurrency exchange CoinW has sealed a partnership with the La Liga, Spain’s elite…
Puma Eyes Indian Badminton Scene For Growth With PV Sindhu Endorsement
January 24, 2025
Puma has sealed a landmark multi-year endorsement deal with PV Sindhu, India’s badminton star and two-time…
LinkedIn Lifts Handball With Latest Deal
January 23, 2025
Earlier this month, LinkedIn, the world’s largest professional networking platform, sealed a partnership with the International…
Ayurvedic Beauty Brand Inde Wild Scores Landmark Bollywood Actor Endorsement
January 22, 2025
Ayurvedic beauty brand Inde Wild has secured an endorsement from emerging Bollywood actor Ishaan Khatter as…
Hospitality Chain Accor Secures SailGP Global Partnership
January 21, 2025
International sailing series SailGP has secured a three-season deal with global hotel and hospitality chain Accor. …
Singapore Airlines Dominates Motorsport Sponsorship Investment In Asia With Recent F1 Renewal
January 20, 2025
Singapore’s national carrier Singapore Airlines (SIA) has renewed its title sponsorship of the city-state’s leg of…
Tata Mumbai Marathon Secures Mo Farah Endorsement
January 17, 2025
One of Asia’s biggest marathons, the Tata Mumbai Marathon, has made legendary British marathoner Mo Farah…
Hana Financial Group Scores G-Dragon’s Endorsement
January 16, 2025
Hana Financial Group has secured an endorsement from the King of K-pop G-Dragon late last week.…
Google Cloud Renews And Deepens Formula E Partnership
January 15, 2025
Google Cloud has broadened its role as the official AI and technology partner for electric racing…
South Korea’s Paris Baguette Backs PL Club Tottenham Hotspur FC
January 14, 2025
South Korean multinational chain of bakeries and cafe Paris Baguette has become the latest partner of Premier…
Etihad Airways Partners Badminton World Federation (BWF) In Global Deal
January 13, 2025
The national carrier of UAE, Etihad Airways, has struck a multi-year partnership with the Badminton World…
Inaugural Kho-Kho World Cup Lands Bollywood Endorsements
January 10, 2025
Bollywood and the Indian sporting scene have always been partners; let it be in actors owning…
Chinese Smartphone Maker Honor Scores Esports Pro Yinuo’s Endorsement
January 9, 2025
Leading Chinese smartphone maker Honor launched its gaming-centric model late last year and roped in esports pro…
Forex Firm Culture Capital Partners Ligue 1 Giant PSG In Regional Deal
January 8, 2025
Asia focused global forex brokerage firm Culture Capital has become an official partner of Ligue 1…
Ace Chinese Paddler Fan Zhendong Becomes Endorsement Magnet
January 7, 2025
Since stepping away from the ITTF rankings alongside Chen Meng and Ma Long, table tennis star…
FedEx Clinches Chennai Super Kings Deal
January 6, 2025
Logistics giant FedEx has clinched a multi-year sponsorship deal with much heralded T20 team Chennai Super…
Corpay Cross-Border Becomes Global FX Partner of UFC
December 20, 2024
Global S&P 500 corporate payments leader Corpay Cross-Border has struck a partnership with MMA entity Ultimate…
Tiger Beer Scores Another Premier League Club Partnership Deal
December 19, 2024
Heineken owned Tiger Beer, often known as Singapore’s oldest and most popular brew, has negotiated yet…
India’s Leading Learning Platform ALLEN Scores MS Dhoni Endorsement
December 18, 2024
India’s leading learning institution and online platform ALLEN has secured an endorsement from Indian cricketing legend…
Hero MotoCorp Continues Backing Hockey India League (HIL)
December 17, 2024
Hero MotoCorp, the manufacturer of scooters and motorcycles, is all poised to partner Hockey India League (HIL). …
Emirates Renews Long-Term Partnership With The Australian Open
December 16, 2024
Emirates has renewed its sponsorship deal with the Australian Open, the first tennis grand slam of…
Paddy Power Deepens Ties In Kabaddi With Latest Sponsorship
December 13, 2024
Irish bookmaker Paddy Power has padded up its niche sport sponsorship portfolio by clinching a deal…
South Korean Olympic Sensation Kim Ye-Ji Bags Balenciaga Endorsement
December 12, 2024
South Korean Olympic shooter Kim Ye-Ji continues to be trailblazer in the endorsement world. After becoming…
Indian Real Estate Company DRA Refreshes Brand Image With Rashmika Mandanna
December 11, 2024
Real estate company DRA has struck a deal with Pan-Indian actor Rashmika Mandanna as its first-ever brand…
World Table Tennis Deepens Partnership With Sport Singapore (SportSG)
December 10, 2024
World Table Tennis and Sport Singapore (SportSG) are collaborating on a comprehensive five-year partnership to boost…
Saudi Arabian Football Club Al Nassr Expands Into Esports With Landmark Partnership
December 9, 2024
Saudi Arabian football club Al Nassr has secured a landmark esports partnership with Italian esports organisation…
Hush Puppies Secures Vir Das Endorsement In India
December 6, 2024
Global footwear brand Hush Puppies, distributed by Bata India, has struck an endorsement deal with Vir…
UAE Real Estate Brand Ohana Development Backs West Ham United
December 5, 2024
UAE real estate developer Ohana Development has struck a sponsorship deal with Premier League club West…
Tennis Premier League (TPL) Is A Hit With Sponsors
December 4, 2024
India’s biggest professional tennis competition, Tennis Premier League (TPL), has secured multiple partnerships for its sixth…
