Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Emerging Fantasy Gaming Brand Replaces Nike as Indian Cricket Kit Sponsor
November 5, 2020
A local brand with no roots in the sporting apparel world has replaced Nike as the…
Leading Asian Tyre Maker Challenges Establishment With Global Sports Sponsorship Expansion
October 30, 2020
Indian off-road tyre specialist Balkrishna Industries Limited (BKT) is widening its international sports sponsorship portfolio. The…
Clear Shampoo Partners Big Data Football Predictor In Indonesia
October 30, 2020
Unilever-owned shampoo brand Clear has backed the world’s “smartest” football pundit in Indonesia, in a landmark marketing…
AIA Rolls Out Fresh Spurs-Themed Branded Content Series For Asia
October 29, 2020
Insurance giant AIA is poised to leverage on its partnership with English Premier League club Spurs…
Indian Super League (ISL) Club Mumbai City Scores Puma Kit Deal
October 23, 2020
Ahead of the 2020/21 Indian Super League (ISL) season, Mumbai City Football Club has announced a…
Budweiser Weaves Esports Into Drink Driving Campaign in China
October 23, 2020
In recent years, Budweiser has gained significant mindshare in China with many of its sponsorship investments…
Honda Reinforces "Energetic" Values With Major Basketball Deal
October 22, 2020
Honda Philippines, the nation’s leading motorcycle manufacturer will renew its deal as the main sponsor for…
Vivo Shifts To Global Sport Sponsorship With UEFA Deal
October 22, 2020
Chinese smartphone giant Vivo has become an official partner of the next two editions of the…
World Flair Continues Backing Asian Rugby
October 16, 2020
World Flair has renewed its official kit and apparel supplier deal with Asia Rugby, the governing…
Sanya 2020 Asian Beach Games Scores A Slew Of Local Deals
October 15, 2020
Sanya 2020 has sealed deals with a slew of companies to back the upcoming Asian Beach…
