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BMW Ramps Up Global Esports Sponsorship Portfolio
April 30, 2020
BMW is ramping up its presence in global esports and has announced a partnership with five…
La Liga Partners China’s Douyin To Boost Social Following In Asia
April 24, 2020
Spain’s La Liga has struck a content deal with Chinese social media giant Douyin until March…
Facebook Pumps A Massive US$5.7b Into Reliance Jio
April 23, 2020
Facebook has paid US$5.7 b for a stake of around ten per cent in Jio Platforms,…
Suning Real Estate Scores New Deal With Inter Milan
April 23, 2020
Serie A club Inter Milan has signed a sponsorship deal with Suning Real Estate, an arm…
China Mobile Extends into OTT With China Basketball League
April 9, 2020
Migu, the video entertainment arm of telco giant China Mobile, has signed a wide-ranging agreement with…
Toyota Continues Backing of 200+ Tokyo 2020 Olympians
April 8, 2020
Japanese carmaker Toyota will continue to back its sponsored athletes despite the postponement of the Tokyo…
BMW and CNN Collaborate On Branded Content Series
March 31, 2020
The BMW Group and CNN International Commercial (CNNIC) have collaborated on “The Art of Leadership”, two…
Visa Continues Backing 96 Olympians Despite Tokyo 2020 Delay
March 31, 2020
Visa has taken the noble decision to extend the backing of its extensive global roster of…
La Liga's Espanyol Cements Commercial Presence In China
March 25, 2020
La Liga football club RCD Espanyol, which is owned by China’s Rastar Group, has sealed a…
Suzuki Continues Backing Southeast Asian Football
March 18, 2020
Japanese automobile brand Suzuki has renewed its title sponsorship of the biennial Asean Football Federation (AFF)…
