Deals

Twitter Wants To Profit On Elections & Cricket In India

March 25, 2014

The 2014 Indian Lok Sabha (or General Election) in 160 constituencies is likely to be influenced the most by social media users, according to various reports.

INTERVIEW: Getting familiar with GE and Branded Content

March 24, 2014

ASN recently talked to leaders from the buy side and agencyland at the Festival of Media Asia (FOMA) 2014, to uncover what's happening ahead of the Asia curve.…

Al-Habsi Trumps For Hyundai

March 20, 2014

Korean automotive giant Hyundai has secured a brand ambassador deal with reigning FA Cup Champion’s Wigan Athletic and Oman’s custodian Ali Al-Habsi.

Casillas And Kaka Are Hyundai’s Global Brand Ambassadors

March 17, 2014

Korean car giants Hyundai (005380.KS), which is FIFA’s official automotive partner at the 2014 World Cup in Brazil, have announced Spanish goalkeeper Iker Casillas and AC Milan star…

Ronnie Screwvala Dives Into Indian Football

March 14, 2014

Ronnie Screwvala, the founder of Indian media production giants UTV, has bought Mumbai-based soccer club Premier India Football Academy (PIFA FC).

Seiko Renews IAAF Partnership

March 13, 2014

Japanese watch brand Seiko (8050.T) has extended its sponsorship deal with the International Association of Athletics Federations (IAAF) until 2019.

MTV Films Propelling India’s Branded Content Scene

March 11, 2014

In a historic collaboration, MTV India and Hindustan Unilever (HUL) are launching MTV Films to connect with the nation's youth.

Kara’s Goo Hara Endorses Estee Lauder

March 10, 2014

Goo Hara, the popular 23-year-old member from Kara, an all-girl K-pop outfit, has landed a deal to endorse Estee Lauder (EL.N) in Korea.

NBA Goes Milky In Southeast Asia

March 6, 2014

The National Basketball Association (NBA) has announced a Southeast Asian focused partnership deal with Dutch dairy firm Royal FrieslandCampina.

Singapore Table Tennis Scores A New Sponsor

March 5, 2014

Neo Garden Catering, one of the fastest growing food and beverage(F&B) services provider in Singapore, will become a partner of the Singapore Table Tennis Association (STTA) from April…

Atletico Madrid Extends Partnership With Azerbaijan

March 4, 2014

La Liga highflier Atletico Madrid, who are still in the race for the domestic league title and Champions League honours, has renewed its primary sponsorship deal with the…

Seoul Samsung Thunders Partners Herbalife

February 27, 2014

Global nutrition giant Herbalife has become the official nutrition partner of Seoul Samsung Thunders, a Korean professional basketball team, which competes in the KBL, the nation’s premier league…

Kelantan FA Partners Malaysian Tourism Board

February 26, 2014

Malaysian Super League (MSL) outfit Kelantan FA has scored an endorsement deal with The Malaysian Ministry of Tourism and Culture.

Burberry Rides On WeChat Tide

February 24, 2014

Burberry has collaborated with WeChat, to offer fans a social fashion experience during the famous English brand’s recent Autumn/Winter show.

HSBC Sponsors Global Youth Grassroots Rugby Programme

February 21, 2014

HSBC has partnered Serevi Rugby, a Seattle-based organisation founded by Waisale Serevi, a former Fijian sevens superstar, to launch the youth HSBC Rugby Festivals Programme.

Amitabh Bachchan Becomes Complan’s First Celebrity Endorser

February 20, 2014

The Indian subsidiary of US food brand Heinz has roped in the Bollywood star to endorse its milk-based health drink Complan.

OPINION: The Premier League, Sponsored by…Asia?

February 20, 2014

Asia’s interest in the Premier League is at an all-time high. A population of young, increasingly affluent and increasingly connected Asian fans are following the Premier League in…

Vodafone & Star Sports Onto A Historic Partnership In India

February 18, 2014

Vodafone, India’s second largest telco, has announced a deal with Star India to build a multi-sports offering on Vodafone Live.

Great Eastern Extends S-League Sponsorship Deal

February 17, 2014

Insurance firm Great Eastern has renewed its co-title sponsorship deal with the S-League, Singapore’s premier football league.

AC Milan Secure Fujitsu Partnership

February 13, 2014

Italian Serie A giants AC Milan have sealed a three-year partnership deal with Japanese technology equipment brand Fujitsu.

ASN INSIGHT: Creative Content Development In The Asian Music Industry

February 11, 2014

As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.

Pepsi & MTV Launch Indie Culture Channel in India

February 6, 2014

The bar for branded programming in India has been raised with Pepsi MTV Indies, the latest collaboration between the two youth-oriented giants, focuses on alternative music, film, art,…

Opinion: Pro Boxing Tipped To Grow In Pakistan

February 5, 2014

Pakistan has had a history of producing talented amateur boxers in the light welterweight divisions, including Hussain Shah who won a bronze medal in the 1988 Seoul Olympics.

Dal Shabet Scores Popcorn Call Deal

February 4, 2014

The popular sextet from the Korean all-girl pop group Dal Shabet is slated as brand ambassadors for Popcorn Call.

India’s Auto Expo 2014 Courts Celebrity Endorsers

February 3, 2014

Despite automobile sales flagging in India, it has not prevented brands from recruiting celebrities from Bollywood and the cricketing world to endorse the 12th Auto Expo in Delhi.

BMW Unveils Special Year of the Horse cars in China

January 31, 2014

The German automaker ushers in Chinese New Year launching limited Year of the Horse editions of its M-model sedans in China, which include the 3- and 7-series and…

Revamped WTA Championships Tour Slated For Singapore This Year

January 29, 2014

The Women’s Tennis Association, which has opened an office in the city-state, is set to revamp its season ending WTA Championships.

Garuda Clinches New Deal With LFC

January 28, 2014

English Premier League team Liverpool FC, which is in contention for a Champions League qualifying spot, has announced a two-year deal with Garuda Airlines.